Digital Marketing Ramblings

LEGO has always been a leader among the major toy companies in using technology in their digital marketing efforts. Their most recent digital campaign is no different.

Apparently, LEGO has created augmented reality kiosks on which consumers can hold up a play set and see a 3D, animated rendering of what that set will look like.

Have a look at the video NetbookNews shot of the kiosk. Its pretty cool!

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5. Major Brands Embracing Augmented Reality in a Big Way