Kong Company, makers of the snowman-shaped iconic dog toys (pictured), has launched an extensive digital campaign to help sheltered animals.
At the heart of the “Pets Need to Play” campaign is the super-cool iPet Companion technology. Visitors to the iPet Companion microsite are able to virtually visit shelters across the country via webcam and play with their cats using robotic toys that they can control right from their Internet browser.
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Kong hasn’t forgotten about their canine friends. They are also donating Kong toys to the participating shelters to entertain the dogs they care for.
According to Kong, shelters that have used the iPet Companion technology in the past have seen “higher cat adoption rates, increased donations, increased website traffic and positive media coverage in their communities” From PR Newswire (share this quote).
Check out the iPet Companion site. Its pretty addictive.
Here’s to hoping that this technology truly does increase shelter pet adoption!