If you are a regular reader here, you know that I have a great deal of skepticism about social media influence scores. It is difficult, if not impossible to create an equation that pulls in everything that comes with social success and tells you more than your eyes tell you. It is also way too easy to game the system and artificially raise your score with a number of these measurement systems.
That said, Klout pretty much has the best social scoring system around and there is quite a bit of value in Klout scores. They do a decent job at matching up brands and influencers by scoring people on the topics that post/tweet about. Of course, the system is relatively young, not very exact and it is possible to inflate your score somewhat easily, but generally speaking a brand can use a tool like Klout Perks to build a little online buzz about a new product or campaign.
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Looking at the Klout scores of an agency and their team members is also a decent way to gauge if they are truly active in the digital space.
The latest social influence Perk is a partnership with American Airlines that Klout announced earlier today on their blog. Starting today, anyone with a Klout score of 55 or higher has access to American Airlines’ Admirals Clubs. American Airlines operates these private lounges in close to 40 locations worldwide.
You don’t even have to be an American Airlines passenger in order to take advantage of this opportunity.
In order to claim a one-day pass to the American Airlines Admirals Club, you have to visit this microsite, which will ask you to login to Klout and authorize their app. One they confirm your Klout score is above 55, you will have access to the club.