It seems like the majority of the recent brand augmented reality (AR) campaigns have been centered on offering additional content about the product being advertised. Jameson Irish Whiskey is bringing AR back to its gaming past by teaming up with Blippar on “Apple Attack.”
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Apple Attack is a fairly simple video game that very much resembles Space Invaders. When consumers spot an image of either Jameson’s Cloudy Apple or Raw Cola bottles in any advertising (including billboards), they can scan the image with the Blippar mobile app and launch Apple Attack.
Check out the promo video for the activation. Nothing earth-shattering new here, but definitely a fun way to spend a few minutes.