According to All Facebook, the social network is testing out giving all users the ability to recommend any page to their friends.
This feature seems to be available for just a few users right now, and it is unclear if Facebook is just testing this new feature out, or beginning a staged roll-out.
For digital marketers, this could be a very useful tool for growing a fan base very quickly. The availability of friend recommendations will also make developing brand loyalists even more important. Obviously, the more a user is engaged, trusts and likes a brand, the more likely they are to share the page with their friends.
Another interesting angle would be whether or not Facebook allows friend recommendations to be a criteria for contests and promotions. As all digital marketers know, Facebook is very limiting as to what page activity can be used as a variable in a contest or promotion. If a brand could offer incentives for recommending their page, the game will have changed a bit.
Time will tell what Facebook has in mind for recommendations….stay tuned….