After seeing the Facebook and Twitter check-ins for months, I had a little free time the other night and decided to try out GetGlue.
For those of you that don’t know, GetGlue is a web/mobile social media app that allows you to check-in to a bunch of things- TV shows/movies you are listening to, a book you are reading, music you are listening to, a topic you are thinking about, etc. It is basically foursquare for everything but location.
Like foursquare, there is a slight gaming aspect to GetGlue. Users are able to collect points for performing tasks- check-ins, liking something, etc and some actions earn users a specific sticker (as opposed to a badge).
This is an interesting concept and got me wondering what practical use this app may have for marketers in the future (other than sharing your life with others).
Why couldn’t an app like this be used to measure TV viewership/Radio listenership? Aside from an easy way to measure activity, an app like GetGlue could easily be used to collect deeper consumer data without being too intrusive. If widely adopted (GetGlue currently boasts 1 million users), the analytics that an app like this could offer would be very valuable to advertisers and marketers.
Have you tried GetGlue yet? What do you think? Does it have staying power? Could it get big enough to be used for viewership and consumer insights? Chime in!
