Coca-Cola has been on a roll this year, creating memorable and creative experiential/digital activations across the world. Already, we have seen the “Hug Me” vending machine and they served up an upscale dinner for a crowd from the back of a delivery truck.
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Now, the Coke Happiness campaign is rewarding people for dancing. They have equipped a vending machine in Korea with Microsoft Kinect which is serving up passers-by with free Coke when they perform a certain dance challenge.
Using Kinect technology in experiential campaigns is a trendy is a super-cool way to attract attention in a high-traffic spot. It will be interesting to see if Kinect becomes the darling of digital marketers this Holiday season like Augmented Reality was last year.
Check out this promotional video of the activation: