The latest network to release impressive Super Bowl totals is GetGlue. The social TV app saw 160,000 check-ins, which is a gigantic spike from the 20,000 in 2011.
The latest network to release impressive Super Bowl totals is GetGlue.
Over the past couple of weeks, I have written extensively about the ways in which brands, social networks and the NFL are infusing digital into the Super Bowl to engage its estimated 173 million viewers. This year, there is certainly no shortage of ways to interact with the game, its advertisers and other fans.
A little while back, I questioned whether a social TV platform like GetGlue could someday replace the traditional Nielsen ratings system.
The jury is still out on the future of TV ratings, but GetGlue is dabbling in the social TV analytics world more and more. Their latest offering is a pretty interesting infographic that shows the top social tv shows (based on check-in), broken down in various categories.
After seeing the Facebook and Twitter check-ins for months, I had a little free time the other night and decided to try out GetGlue.
For those of you that don’t know, GetGlue is a web/mobile social media app that allows you to check-in to a bunch of things- TV shows/movies you are listening to, a book you are reading, music you are listening to, a topic you are thinking about, etc. It is basically foursquare for everything but location.