Social TV app GetGlue has created 10 new stickers for tonight’s Grammy Awards (8pm ET, CBS). Stickers can be earned by checking in to various parts of the show. Continue reading
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over. Continue reading
The latest network to release impressive Super Bowl totals is GetGlue. The social TV app saw 160,000 check-ins, which is a gigantic spike from the 20,000 in 2011.
The latest network to release impressive Super Bowl totals is GetGlue. Continue reading
Over the past couple of weeks, I have written extensively about the ways in which brands, social networks and the NFL are infusing digital into the Super Bowl to engage its estimated 173 million viewers. This year, there is certainly no shortage of ways to interact with the game, its advertisers and other fans. Continue reading
Last week, social TV app GetGlue announced a sticker partnership with NBC for Sunday’s Super Bowl. At that time, they hinted at more Super Bowl promotions to come and now we know the details. Continue reading
Social TV app GetGlue and A&E-owned BIO have teamed up for a new series of Black History Month-themed stickers.
Each of the 29 new stickers feature a famous African American and can be earned by checking in to BIO Black History on GetGlue daily, during the month of February. Continue reading
A little while back, I questioned whether a social TV platform like GetGlue could someday replace the traditional Nielsen ratings system.
The jury is still out on the future of TV ratings, but GetGlue is dabbling in the social TV analytics world more and more. Their latest offering is a pretty interesting infographic that shows the top social tv shows (based on check-in), broken down in various categories. Continue reading
You may have seen the ‘Go Bruins’ or ‘Go Canucks’ stickers popping up in your GetGlue/Facebook/Twitter feeds. Here is how you earn your sticker: Continue reading
The private social network Yammer just released a pretty cool feature called ‘Praises.’ Continue reading
After seeing the Facebook and Twitter check-ins for months, I had a little free time the other night and decided to try out GetGlue.
For those of you that don’t know, GetGlue is a web/mobile social media app that allows you to check-in to a bunch of things- TV shows/movies you are listening to, a book you are reading, music you are listening to, a topic you are thinking about, etc. It is basically foursquare for everything but location. Continue reading