Now you can use GetGlue to share what you are watching with your Facebook friends in realtime. Here’s how:
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.
Over the past couple of weeks, I have written extensively about the ways in which brands, social networks and the NFL are infusing digital into the Super Bowl to engage its estimated 173 million viewers. This year, there is certainly no shortage of ways to interact with the game, its advertisers and other fans.