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How Mobile Technology is Revolutionizing Travel Buying Behavior

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The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping.

Exceptional mobile devices coupled with super-fast connectivity means that we can now browse and complete tasks anywhere, faster and more efficiently than ever before. And this is no different for the air travel industry. In fact, according to SITA’s annual IT Trends Survey, 70% of airline executives believe that mobile apps will be an equally dominant sales channel as more traditional methods by 2015.

For airline executives to get the most of this rapidly emerging technology, they must first understand about how buying behaviour can be influenced by it.