Social Media Measurement

Brands are Taking the Wrong Approach to Social and Here is How to Fix That

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Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.

Newsflash: Pinterest is Very Popular on Phones (New and Updated Stats)

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Today, I updated a post that I haven’t done much with in a little while. Pinterest isn’t a publicly-traded company so they aren’t required to share any data quarterly like some of their social network peers. For a while, Pinterest stats were popping up so quickly that it was tough to keep up with them. Things have quieted down considerably up until recently.

Below are a few of the new and updated Pinterest stats that I posted today. Please visit the full posts, listed below, for many, many more stats.

You Won’t Believe How Many Users Facebook Has Now (new and updated stats)

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Since it went public two years ago, one of the most heavily anticipated quarterly earnings statements in the digital world is Facebook’s. Not only does Facebook give us the usual income and revenue data that is required of them, but there is always a bunch of updated user stats littered throughout the filings.

As always, I have updated my Facebook stat posts to reflect the new tallies just released Wednesday evening. Below is a sampling of the new and updated stats. For hundreds more, visit the individual Facebook stats pages listed below them.

Major Google Stat Updates and Additions

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The 2nd quarter 2014 financial reporting season has begun and an early entrant this time around is everyone’s favorite digital behemoth Google. Although their financials we pretty much just revenue and income, there were also a few interesting tidbits about Google advertising performance mixed in.

Aside from the financials, I also had a pile of Google stats that have been building up. Now seemed as good a time as ever to get caught up a bit, so there are a bunch of new and updated stats now in my Google posts.

Below is a sampling of some of the new and updated stats. Check out the full posts also listed below for even more.

14 Facebook Stats You Need to Know (Infographic)

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It may not be the only show in town anymore, but Facebook is still a large, if not the largest, digital marketing platform out there. Marketers of all walks of life need to be up to speed on the latest Facebook developments and trends. That is a major reason why I spend so much time reporting Facebook statistics and offering up bits of strategy and insight here and there.

Recently, I partnered with the marketing software company Shortstack on this awesome interactive Facebook stat infographic. They used a number of key stats from various DMR stat posts for this graphic. Be sure to hover over each stat to get details on it.

New and Updated LinkedIn Stats and a New, Easier Format

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Today’s DMR stat update is a long overdue one. I’ve updated and added a bunch of LinkedIn statistics and did a little housekeeping while I was at it.

The LinkedIn post has grown to a point where simply listing all the stats is overwhelming and makes it very difficult to find a particular stat. Much like our Facebook, Instagram, Twitter, Google and other posts, the LinkedIn post is now broken up into multiple pages based on stat category. Here are all the new LinkedIn stat pages:

Key Ways to Measure Your Social Media Success

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Albert Einstein once said “not everything that counts can be counted, and not everything that can be counted counts” this is a hugely compelling statement, but who knew it would still be so relevant today.

In a sense, Einstein has hit the social media nail on the head. Integrating social media into your overall marketing strategy can bring huge business benefits, yet, these are both tangible and intangible and as a result, not every aspect of your social media success can be measured. It’s easy to get lost in social media but how can you really ensure you’re getting a clear ROI? With regards to social media, we like to term this ‘Return on Involvement’; and it’s vital that you ensure you’re seeing a return on all your social media time and efforts.