Social Media

Engagement: Is It Twitter’s Greatest Problem?

Even though Twitter’s definition of an “active” user is clear enough, I’m not too sure how this is going to fare in the long run. Keep in mind that it is because of constant engagement that users will be more inclined to tweet and socialize with others. This is the case for just about any social networking site.

Can Facebook Offer eHarmony a Challenge?

If there’s one platform that seems to possess the greatest stress when it comes to dating, it has to be the Internet. You do not know who it is that you will meet and there’s a good chance that you will even fabricate certain parts of your profile in order to come across as more of a catch. Up until recently, the standard dating sites have been utilized for finding potential significant others. Is it possible, though, that Facebook is becoming more of a viable platform?

Your Facebook Friends, For Real

In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical commentary and updates on the mundane details of life. There are some, though, who haven’t quite figured out just how to use Facebook yet. We all know these people…

7 Factors Small Business Should Consider When Using Facebook

For small business, Facebook is an excellent social media network. The platform allows small businesses to directly interact with current and potential customers. However by accidentally misusing the platform, you may be inadvertently doing more harm than good. In some cases misuse of Facebook by small businesses can actually push customers away. Here are some key factors which small businesses should consider when using Facebook.

Facebook Advertising Targeting – Is It Worth It?

It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.

Taking Many Steps Back With #FirstTweet

We, as a society, find ourselves preserving the greatest moments of our lives through various means. Some would like to take pictures of a child’s college graduation while others could be more inclined to record videos of little Billy scoring the winning goal during his soccer game. What about the first moments that we have spent in the world of social media?