Social Media

DMR articles about social media statistics, strategy and trends.

Everything Happening Right Now on the Internet (Real-Time Stat Graphic)

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You are reading this post, so the odds are really good that you have a little interest in digital stats. Most people who find this site are searching for something specific and then get sucked in by the amount of stats that are available for most digital properties. I enjoy collecting them and try to update each post semi-regularly to keep them relevant and somewhat reliable.

What if you could get these stats in real-time? What if you could find out stuff like how many likes are occurring on Facebook or how many video hours are being watched on YouTube right now? Now you can.

How Many Mobile Users do the Top US Social Networks Have?

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Over the past few years, a major goal (next to profitability) of most social networks has been to figure out mobile. Everyone knows mobile media consumption has been growing exponentially year over year, but marketing your digital product to mobile users is significantly different than how you build desktop adoption. Many of the major networks have figured things out by now and mobile usage of their apps has exploded.

Here is a little subset of my individual stat posts that focuses on just how many mobile users each of these networks have.

Can Google’s Latest Purchase Save Google Plus?

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For those who are social media savvy, it goes without saying that Google Plus has struggled. In comparison to some of the biggest social networks, with Facebook being something of a model example, it seemed as though Google’s own channel has not secured the scope of audience it desired. However, the company still sees value in the brand. The best way that this can be illustrated, in recent memory, is through its purchase of Polar.

How Often Should You be Posting on Social Media?

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Following our recent post on the best times to post on social media, and being that this is a question we get frequently asked, we thought we would shed some light on the complex world of social media posting. With all the different sites and different word counts, knowing how often to post your content online can be tricky.

There is a fine line between appearing spammy and un-engaging and positioning yourself as a helpful expert in your field. Each platform has different ‘rules’ when it comes to the frequency of posts, and these have been developed and evolved by those who use the platforms regularly (that’s us all, as social media users). Each platform provider has developed their platform to allow us to post all manner of different types of content (we’ll be posting a series of blogs in the coming weeks and months on content for social, so keep an eye out). Here’s what we have found works best in terms of frequency of posting:

Evaluating the Current Trends of Social Media Marketing in 2014

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Unless you have been living under a rock for the past half a decade, you probably already understand how important social media marketing is to your business – it can play a vital role in both generating new leads and building a relationship with your current prospects and customers.

Still, in order to be able to maintain a strong social media presence, you have to stay in touch with the current trends that are developing in the social media world, and in the online world everything does change very quickly.

So for those who want to stay on top of their game and are looking for something new to build their social media campaigns around, here are some of the main trends that are currently seen in the world of social media: