Mobile Marketing

How Much Power Does Your iPad or iPhone Actually Use? (New and Updated Apple Stats)

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Apple reported their quarterly earnings earlier this week and they were nothing short of amazing. Between the data included in that report, info about the new iPhone 6 and 6 Plus and the release of iOS 8 (among a bunch of other recent Apple announcements), I figured now might be a good time to spend a little time updating my various Apple stat posts.

Here are some of the more interesting Apple stats from this round of updates and additions…

4 Ways to Use Siri for Better iPhone Experiences

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Siri; it’s a name you’ve probably heard before, even if you’re not an iPhone user.

The digitized voice that almost seems to live in modern-day iPhones, Siri is designed for the purpose of helping smartphone users with various tasks. Do you want to know where the nearest Chinese food place is? Siri will be able to locate it. Are you hazy on the exact day Halloween falls on? Siri has you covered. To say the least, she’s a capable feature that Apple has been able to integrate into its devices. Unfortunately, those who aren’t tech-savvy may find themselves struggling to utilize her services.

Is a Facebook Phone in the Works?

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Business Insider recently posted an article that went into detail about how a Facebook phone may be created with the help of Samsung. The story said that Facebook CEO Mark Zuckerberg and COO Sheryl Sandberg met with the vice chairman of Samsung Electronics, Lee Jay-yong. While reports like these do not necessarily confirm that Samsung will help Facebook create a phone of its own, the reports in question certainly do not make this story any less legitimate. If anything, this particular story might indicate positive news for not only Facebook but a strong portion of its user base as well.

How Many Mobile Users do the Top US Social Networks Have?

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Over the past few years, a major goal (next to profitability) of most social networks has been to figure out mobile. Everyone knows mobile media consumption has been growing exponentially year over year, but marketing your digital product to mobile users is significantly different than how you build desktop adoption. Many of the major networks have figured things out by now and mobile usage of their apps has exploded.

Here is a little subset of my individual stat posts that focuses on just how many mobile users each of these networks have.

Just How Bad is Your Mobile Phone Addiction for Your Health? (Infographic)

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For many of us, our mobile phones have become an indispensable part of our daily routines. Often, our phones are the first thing we look at when we wake up, the last thing we look at before we go to sleep and our top go-to for entertainment whenever there we encounter the briefest of downtime during the course of the day. They are the ideal device for entertainment and productivity on the run, and it is amazing just how much we rely on a device that most of us didn’t think we needed 15 years ago.

Try leaving your phone at home when you go out and see how you feel. More than likely, you’ll have some degree of anxiety from being separated from it. According to the infographic below, 73% of us would panic in such a scenario. In fact, the condition is so prevalent these days, that the fear of being away from your mobile phone actually has its own name now: Nomophobia.