Mobile Marketing

How Many Mobile Users do the Top US Social Networks Have?

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Over the past few years, a major goal (next to profitability) of most social networks has been to figure out mobile. Everyone knows mobile media consumption has been growing exponentially year over year, but marketing your digital product to mobile users is significantly different than how you build desktop adoption. Many of the major networks have figured things out by now and mobile usage of their apps has exploded.

Here is a little subset of my individual stat posts that focuses on just how many mobile users each of these networks have.

Just How Bad is Your Mobile Phone Addiction for Your Health? (Infographic)

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For many of us, our mobile phones have become an indispensable part of our daily routines. Often, our phones are the first thing we look at when we wake up, the last thing we look at before we go to sleep and our top go-to for entertainment whenever there we encounter the briefest of downtime during the course of the day. They are the ideal device for entertainment and productivity on the run, and it is amazing just how much we rely on a device that most of us didn’t think we needed 15 years ago.

Try leaving your phone at home when you go out and see how you feel. More than likely, you’ll have some degree of anxiety from being separated from it. According to the infographic below, 73% of us would panic in such a scenario. In fact, the condition is so prevalent these days, that the fear of being away from your mobile phone actually has its own name now: Nomophobia.

5 Guidelines to Keep in Mind for Apple App Store Inclusion

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If you are an app developer, you’re going to want to make sure that everyone knows about your program. The best way to do this is to hit the marketplace and see about getting your app hosted on various locations. Perhaps the most popular – and I am sure that any Internet marketing company can agree – is the App Store, operated by Apple. The many different apps on this particular marketplace are evidence of that.

However, as someone who has not only made an app but possesses the desire to get it onto a broad marketplace, you’re going to want to make sure that it goes through the approval system beforehand. In order for this to be done, here is a list of 5 guidelines you should be aware of.

Guest App Review: WWE SuperCard

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It was recently reported that, during its first week on the iOS and Android markets, WWE SuperCard managed to surpass 1.5 million downloads. This free-to-play app, which has been enjoyed by many fans of World Wrestling Entertainment, is undoubtedly one of WWE’s most worthwhile endeavors. They have been able to take a simple premise – the battling of trading cards with various status – and incorporate it in such a way that it wouldn’t unfeasible to think that it could catch on.

7 Must-See Mobile Infographics for Marketers

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SMS marketing is still a bit of a mystery to many businesses. But the truth is, it’s super valuable and more users are demanding to communicate with businesses by text by the day.
Want proof that SMS marketing works? Here are seven SMS marketing infographics that can show you better than I ever could.

How App Development Has Taken a Parental Turn

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Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on the road; a favorite feature of mine, to put it mildly, as a driver with a poor sense of direction. However, there are many times when smartphones have become borderline addictive, as if we could not live without them. Since parents may be understandably concerned about how much their children are using their mobile devices, a mother from Houston, Texas took action.

How Many Apps Have Been Downloaded From the App Store? (New and updated Apple Stats)

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I have to admit; there are three financial reports that I really look forward to every few months: Facebook, Google and Apple. You never know what interesting tidbits will be mentioned in the filing or in the accompanying conference call. I’ve given you Facebook and Google for this quarter already, so the last of the triumvirate for me to update is Apple.

Apple is interesting because their hardware and software products cut across so many channels. There isn’t much Apple doesn’t touch in the digital world these days. As expected, they continued their upward momentum into this quarter with another round of impressive tallies.

Below are a few of the more interesting Apple stats from this round of updates. Keep in mind that there are now hundreds of stats listed in my Apple posts, so use the links below to check out each of the posts if you are looking for more.