Mobile Marketing

Guest App Review: WWE SuperCard

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It was recently reported that, during its first week on the iOS and Android markets, WWE SuperCard managed to surpass 1.5 million downloads. This free-to-play app, which has been enjoyed by many fans of World Wrestling Entertainment, is undoubtedly one of WWE’s most worthwhile endeavors. They have been able to take a simple premise – the battling of trading cards with various status – and incorporate it in such a way that it wouldn’t unfeasible to think that it could catch on.

7 Must-See Mobile Infographics for Marketers

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SMS marketing is still a bit of a mystery to many businesses. But the truth is, it’s super valuable and more users are demanding to communicate with businesses by text by the day.
Want proof that SMS marketing works? Here are seven SMS marketing infographics that can show you better than I ever could.

How App Development Has Taken a Parental Turn

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Many of us are guilty of relying on our smartphones for just about everything. Sometimes they are needed, such as for those instances when you are lost and require directions in order to get back on the road; a favorite feature of mine, to put it mildly, as a driver with a poor sense of direction. However, there are many times when smartphones have become borderline addictive, as if we could not live without them. Since parents may be understandably concerned about how much their children are using their mobile devices, a mother from Houston, Texas took action.

How Many Apps Have Been Downloaded From the App Store? (New and updated Apple Stats)

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I have to admit; there are three financial reports that I really look forward to every few months: Facebook, Google and Apple. You never know what interesting tidbits will be mentioned in the filing or in the accompanying conference call. I’ve given you Facebook and Google for this quarter already, so the last of the triumvirate for me to update is Apple.

Apple is interesting because their hardware and software products cut across so many channels. There isn’t much Apple doesn’t touch in the digital world these days. As expected, they continued their upward momentum into this quarter with another round of impressive tallies.

Below are a few of the more interesting Apple stats from this round of updates. Keep in mind that there are now hundreds of stats listed in my Apple posts, so use the links below to check out each of the posts if you are looking for more.

How Many People Have Access to Amazon Sunday Delivery? (new and updated Amazon stats)

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Today’s stat updates are focused on Amazon. Amazon released their quarterly financial statement recently, and with that came some interesting stats. I have updated my Amazon and Kindle stat posts to reflect those new tallies, along with a few others that I’ve stumbled on recently.

Here are a few months of the more interesting new or updated Amazon stats. As always, you can find many more stats in the full posts, which are linked below the stats.

Evaluating Yo’s Long-Term Potential

There are certain apps which push you to ask the question, “What’s the point?”

For many, this has been the case for a particular app called Yo. It’s not hard to see why, since it was originally declined from the App Store on Apple devices because of how it seemed to lack substance. In addition, it became a program that many people either criticized or made fun of; Stephen Colbert is an example of Yo being made light of.

No one can deny that Yo, in and of itself, is a very simple program. It’s functionality is as basic as messaging programs can get: all you can do is send the word, “Yo,” to friends on your mobile device. Life Before Us, the company behind Yo, stated that it could be used in order to address individuals in many situations. With App Store descriptions like, “It’s that simple. Yo,” it’s clear that the program doesn’t take itself too seriously. With only word that can be used, though, it’s apparent that many individuals have simply written off the app as nothing but a waste of space.

Is it possible that there is more potential to be had with Yo than what it’s been given credit for?