Mobile Marketing

You Won’t Believe How Many Users Facebook Has Now (new and updated stats)

4745520501_da25937a79_facebook

Since it went public two years ago, one of the most heavily anticipated quarterly earnings statements in the digital world is Facebook’s. Not only does Facebook give us the usual income and revenue data that is required of them, but there is always a bunch of updated user stats littered throughout the filings.

As always, I have updated my Facebook stat posts to reflect the new tallies just released Wednesday evening. Below is a sampling of the new and updated stats. For hundreds more, visit the individual Facebook stats pages listed below them.

3 Talking Points on the “Kim Kardashian Hollywood” App

kim kardashian hollywood app

Never would I have thought I’d say, “Kim Kardashian’s app is closing in on $200 million.”

It’s hard to say what helps to make a mobile app popular. Whether it’s through platforms associated with Apple, Google or what have you, it’s apparent that certain programs are able to attain success easier than others. It’s what separates the “Angry Birds” of the world from the latest uninspired match-three puzzle games. What is it that helped to propel “Kim Kardashian: Hollywood” to the top of the charts of iTunes? Why has it reached similar success on the Google Play store?

In order to better understand why “Kim Kardashian Hollywood” has made its way into several social existences, and gain the attention of many an Internet marketing company, a few talking points should be considered.

Building Bridges: Why Cross-Platform Optimization is Essential for Brand Success

1504406248_5de0866d46_bridge-span1

Understanding how consumers interact with their chosen brands across the many platforms available to them today is fundamental to effective marketing and customer service. Cross-platform optimization essentially refers to harnessing this behavioural information to provide a unified brand experience over all digital channels, whether that’s web, mobile or social media.

In recent years, consumer technology has undergone some drastic advances. Whilst an initial technical revolution took place around the emergence of the internet itself, a second has been triggered by the recent progression in mobile technology. Christopher North, managing director of Amazon UK, commented, “I have never seen anything happen as fast as mobile.”

And as the devices we use change all the time to become more varied and sophisticated, so too does the way that we choose to interact with them.

Geeks On-The-Go: Wearables And Security Risks

9408570625_c097d4747d_google-glass

Do you remember the movie Universal Soldier from 1992? In that movie, Jean-Claude Van Damme and Dolph Lundgren star specially designed soldiers from the future who are perfect for military operations and have no emotions whatsoever. What turned out to be a predicting trivia twenty years ahead of its time were the glasses that the universal soldiers wore on their heads. In the movie, their purpose was to receive orders from the base and scan the area and enemies.

Another similar movie example, but only more sophisticated, since it was hidden in the eye of the machine, is that of Terminator. These machines had the environment observing programme inside their eyeballs.

If in the 1980s and the beginning of the 1990s these technological features were a mere science-fiction plot, the 2000s saw a different side of it. Today, we have numerous on-the-go gadgets that can be attached to humans body and perform computer-like operations. Although this sounds terrific and potentially life-altering, there is another point of view, according to which these new devices pose a great threat to our intimacy and privacy.

How Mobile Technology is Revolutionizing Travel Buying Behavior

11235762823_3602174245_smartphone

The rise of mobile technology has made way for a more connected consumer and revolutionised the concept of shopping.

Exceptional mobile devices coupled with super-fast connectivity means that we can now browse and complete tasks anywhere, faster and more efficiently than ever before. And this is no different for the air travel industry. In fact, according to SITA’s annual IT Trends Survey, 70% of airline executives believe that mobile apps will be an equally dominant sales channel as more traditional methods by 2015.

For airline executives to get the most of this rapidly emerging technology, they must first understand about how buying behaviour can be influenced by it.