Following our ASRE post, we look at why social listening is a crucial part of the ‘Awareness’ stage when formulating your social media Strategy. Here’s why:
Social media listening is a fundamental tool for any business. Although many companies are not ready to dive into the social media realm to increase brand awareness and reach customers, all should be utilising these platforms to listen (or monitor as it’s often called). Although there are a variety of platforms set up to help you monitor social media usage, such as Meltwater Buzz, it can also be done manually for those smaller businesses.