Digital Advertising

You Won’t Believe How Many Users Facebook Has Now (new and updated stats)

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Since it went public two years ago, one of the most heavily anticipated quarterly earnings statements in the digital world is Facebook’s. Not only does Facebook give us the usual income and revenue data that is required of them, but there is always a bunch of updated user stats littered throughout the filings.

As always, I have updated my Facebook stat posts to reflect the new tallies just released Wednesday evening. Below is a sampling of the new and updated stats. For hundreds more, visit the individual Facebook stats pages listed below them.

Facebook Advertising Targeting – Is It Worth It?

It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.