Cigna’s Facebook app is very simple: You enter one thing that you don’t want to change about yourself. At the end of 2012, Cigna will send you a reminder about your non-resolution to make sure you haven’t changed.
This app is part of Cigna’s ‘Go You’ campaign which focuses on celebrating individuality and empowering their members to focus on what makes them different.
What do you think about this app and the Go You campaign in general? Is it the right approach for a health insurance company?