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Here is an activation that seems to serve no real purpose other than entertainment. It has little marketing value, but is still really, really cool. The ARART app brings art and other recognized objects (like classic books, records and cds) to life by animating them when hovered over with a mobile device.
Making Mona Lisa wink or a painting of a tree lose its leaves are only a couple of the amazing 3D, animations that ARART offers. Check out this promo video to see what this app is capable of.