- your name
- your title
- your company name, logo, and address
- what your company does
- your contact information
- your social media handles
- your photo
- your tagline
- association/business memberships
Those are all great things to include on your business cards, certainly, but they’re not everything you should have. In fact, they’re pretty much standard – that information is what everyone has on their business cards, so how does it help you stand out? It doesn’t. And while great business card design can definitely help get you noticed, it won’t build the kind of long-term customer relationships you’re after. Neither will special offers – they’re great to include on business cards, definitely, but they’re designed to let customers take advantage of opportunities rather than buy into your brand – and, more importantly, you.
So what can you include on your business cards to draw customers in, lend credibility to your name, and foster long-term customer loyalty? Here are five new things that should be on your business cards.
A quick testimonial or two from a reputable third-party, along with a brief line that explains how you helped that person, can go a long way toward convincing customers you’re the best person to do business with. Remember that your customers are buying from you, not your company, and so the more personalized the testimonials you can get, the better.
2. Best blog post topics
If you write a blog for your business, consider listing the top three post titles on the back of your business card. You can add a brief description for each, along with a link to your blog. The goal is to intrigue customers enough that they follow-up by reading your posts. Those posts will then help earn you credibility and will give you an opportunity to more fully explain why you’re the expert in your given field.
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QR codes, mobile app links, and augmented reality (AR) are excellent additions to any business card. I especially like the possibilities afforded by AR, an emerging technology, for delivering on-site presentations simply by scanning your business cards. Think of ways to incorporate technology into your business cards and deliver valuable mobile content your customers will want to view.
4. Your bio and personal mission statement
As stated, customers buy from you, not your company. That means the more they know about who you are, the more comfortable they’ll feel buying from you. This is especially important in industries in which you need to relate to your customers, to demonstrate that you’re just like them. Go ahead and take some space to tell customers that you’re married to an incredible spouse and have two young children, you went to UCLA, your hobby is model planes, and your lifelong dream is to retire to Key West. I promise you’ll not only gain kinship with many potential customers, you’ll also generate outstanding conversation starters. That brings me to my next point …
5. Conversation starters
How many times have you handed your business card to someone you don’t know and had nothing to talk about except what you sell and what they do for work? All the time, right? Try printing conversation starters on your business cards, board-game style. Instead of focusing on your company and accolades, focus on personal perspectives: What is your lifelong dream? What is your favorite hobby? What is your favorite movie or actor? What would you do if you won 10 million dollars? These types of questions will help you gain insight into your customers and will also foster real conversations that build into real relationships – the types of relationships that are lucrative in the long-term.
Note: This post is a guest post from a member of our DMR Insider Community.
Image Credit:James Roach