Tag: Blogging Tips and Strategy

Here is a collection of our latest Blogging Tips and Strategy articles. I am constantly adding and updating articles, so be sure to check back regularly!

What to Look for in Selecting a Digital Agency

Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…

How To: Use Google+ for Content Marketing

Even though it has been with us for almost two years, Google+ is still an enigma to many businesses and some marketers. Because Google+ is so heavily interwoven in everything Google does these days, people know that they need to be present and active on the network. They just don’t know how to get started.

3 Important Benefits of Digital Public Relations. Benefit 2: Content Generation

First and foremost, when it comes to blogging, you can never have too much quality content. The blogs with the highest subscription rates generally all post regular and often. A lapse in posting for a prolonged period can lead to a drop off in visitors, which will take a while to get back. That being said, it can be really tough sometimes to generate regular content, especially if your company doesn’t have a dedicated blogger. This is where digital public relations comes in.

14 Tools You Should Be Using to Generate Blog Traffic

The old cliché “Content is King” has never been more true in the digital marketing world. New, fresh, sharable website content not only builds your brand and generates potential leads, but it also keeps your consumers engaged and connected to your brand.

Generating your content is tough, but once you come up with the killer blog post or case study, how do you let people know about it?

How To: Add a Facebook Subscribe Button to a WordPress Blog

A few months ago, Facebook enabled subscriptions for personal profiles. Subscribers only see what you make ‘public’ on your Facebook profile. Much like the anyone you put on your restricted list, subscribers never see any posts or wall items that you send only to friends.

The point of subscriptions is to keep popular individuals from having to create a brand page for themselves. So far, Journalists and Celebrities have really taken to the new subscription model.

This week, Facebook released the ‘subscribe’ button for websites. This button works like many of its social button predecessors, and allows you to subscribe to an individual’s public feed without having to leave the person’s site.

How You Can Raise Autism Awareness On (and Off) line

Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well.

The Light it up Blue campaign encourages people to show their blue on April 1st and 2nd. Their microsite gives all the details about what you can do to help offline (wear blue, host an event, change you lightbulbs to blue, etc) and online (place a banner on your site, blog/tweet about autism, change your Facebook avatar and/or status to reflect the effort, etc).