I talk here a lot about disruption and how startups grow significantly by creating products that use digital to enhance the traditional operations of an industry. One disruptor that I have been meaning to do a post on for quite a while is Salesforce. What Salesforce has done to the world of B2B sales and customer management is simply amazing. Over the past decade, they have taken a simple customer relationship management tool and built it into a robust sales/marketing/biz dev platform that is a must-have for any B2B company looking to grow.
Updated for January 2016. Here is a comprehensive list of all of the b2b marketing statistics and facts that you need to know.
According to the Content Marketing Institute’s benchmark report “B2B Content Marketing 2014,” for the fourth year in a row B2B content marketers rate in-person events as the most effective tactic that they use.
3 Ways Companies Sabotage Event Success
Even though in-person events are considered the strongest tactic, many B2B marketers fail to maximize their success. If you’ve planned and orchestrated an event, you’ve probably confronted the following issues yourself.
In these days of globalization and the daily evolution of technology, small businesses have never had a better opportunity to compete against larger firms in their industry that they previously had no shot against. Digital marketing has played a significant role in leveling the playing field for small business and no tool more so than LinkedIn. Smart and creative usage of LinkedIn has been a key component of a number of aggressive growth plans over the past few years and it costs relatively little to do so.
Here is an interesting infographic I recently stumbled on that gives us a pretty good snapshot of where B2B content marketing stands in terms of marketer opinions, spending and tactics.
All to often, great content is produced for a business, internally or externally, and never gets posted- not because of the content quality, but because the business’ decision makers were too busy to look it over and by the time they did, it was no longer relevant.
Here are a few general ideas for types of pins, depending on whether you are a business to consumer (B2C) company or business to business (B2B).
Here is a handy infographic that will give your business a few tips on what to do with LinkedIn…
For B2B businesses, Instagram is kind of like Pinterest- everyone thinks they need to be there, but have no idea how they can use, or benefit from, the social network.