Here is an interesting infographic that gives us a little of the past, present and future of augmented reality.
Augmented Reality News, Videos and Strategy
Here is a collection of our latest Augmented Reality News, Videos and Strategy articles. I am constantly adding and updating articles, so be sure to check back regularly!
The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons.
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns..
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers.
Here is the plan in action. Using augmented reality, this LEGO store in Ströget, Copenhagen, Denmark shows off your LEGO Star Wars product in animated 3D when you hold the box up to the kiosk.
Hasbro has reinvented their Lazer Tag product and it the new and improved version is really, really cool.
LEGO has always been a leader among the major toy companies in using technology in their digital marketing efforts. Their most recent digital campaign is no different.
I just stumbled on this awesome video by augmented reality developers, Hidden Creative, that shows us some of the potential uses of AR in the not-so-distant future.
Some of this stuff seems like they are straight out of a sci-fi movie, but if you think about what we currently have for technology, most of it isn’t very far off.
Over the past few months, augmented reality has penetrated the mainstream marketing world- and in a big way. From event marketing to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.