I get a lot of requests for new stat posts these days and one of the most requested companies is usually Yahoo. Makes sense since Yahoo is one of the oldest, largest and most visible digital companies around. Here are the more interesting Yahoo statistics I was able to dig up. As always, I will be updating and adding to this post as more stats become available, so be sure to check back often.
Did you know that the average American watches over 9 years of television over the span of their life?
Or that 65% of US households have 3+ TVs?
Luckily we have this interesting and informative infographic on everything you need to know about the viewing behaviors of Americans. This topic is extremely relevant for markets and advertisers to look at the statistics and facts about just how we are watching TV.
Experiential marketing is a method of advertising that focuses on helping customers experience a brand. By forming a lasting emotional connection between the customer and the brand, customer loyalty is increased and purchase decisions are influenced. Experiential marketing can encompass a wide range of other marketing strategies, from individual sampling to large-scale marketing campaigns. Here […]
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
Will advertising help Instagram or make users – and ultimately profits—flee?