The app uses Sesame Street toys and a special playmat as AR markers and when they are hovered over with a device running the app, Bert and Ernie come to life and offer educational lessons.
Marvel Comics announced this week that they will be including augmented reality markers in their comic books in the future to give additional, 3D content to readers.
Here is the plan in action. Using augmented reality, this LEGO store in Ströget, Copenhagen, Denmark shows off your LEGO Star Wars product in animated 3D when you hold the box up to the kiosk.
LEGO has always been a leader among the major toy companies in using technology in their digital marketing efforts. Their most recent digital campaign is no different.