• 140 Smartphone Statistics and Facts (2020)

Here are the most interesting Smartphone statistics and facts I was able to dig up. As always, I will be updating and adding to this list often as I come across newer stats. Be sure to check back often to see the latest. When I look around and see the influence smartphones have on our everyday routines, it is mind-blowing to me that the modern-day (post iPhone launch) smartphone has only been around since 2007. In just 11 short years, there isn't much that smartphones haven't changed in some fashion. So how big have these little devices become? and how much do we really rely on them? I set out to answer these questions and many more with another stat-finding mission. Smartphone Statistics and Facts Average number of apps that users have on their smartphones: 80 apps Last updated 2/2/218 Average number of apps that smartphone owners user per month: 40 apps Last updated 2/2/18 Percentage of online video viewing that occurs on a mobile device: 75% Last updated 2/7/18 Percentage of all US searches that come from mobile devices: 58.5% Last updated 5/16/19 Percentage of all online transactions that are made on a mobile device: 50% Last updated 9/20/18 Average amount US iPhone owners spent on apps in 2018: $79 How many smartphones are there in China? 1.1 billion active mobile devices Last updated 1/1/19 Average amount of time Chinese users spend on their smartphone per day: 5.7 hours Last updated 1/1/19 Amount China smartphone users spent shopping on their phone: $41.5 trillion Number of people in China that use their smartphone to pay for a purchase: 525 million Last updated 3/27/19 Number of people in India that use their smartphone to pay for a purchase: 73.9 million Last updated 3/27/19 Percentage of smartphone shoppers that conduct 'near me' searches: 82% Last updated 8/28/19 Number of smartphones shipped in China in 2018: 390 million Number of mobile apps in China: 4 million Last updated 7/5/18 Number of smartphone users by country: Brazil: 96 million Last updated 2019 China: 851 million Last updated 2019 Germany: 65 million Last updated 2019 India: 345 million Last updated 2019 Indonesia: 83 million Last updated 2019 Japan: 72 million Last updated 2019 Mexico: 65 million Last updated 2019 Russia: 95 million Last updated 2019 UK: 55 million Last updated 2019 US: 260 million Last updated 2019 Percentage of US adults that mostly access the internet through a mobile device: 2019: 37% 2013: 19% Percentage of US adults that get their news on a mobile device: 58% Last updated 7/17/18 Percentage of US adults that own a smartphone: 2019: 81% 2018: 77% 2015: 68% Percentage of Americans, ages 18-29, own a smartphone. 2019: 96% 2015: 86% Percentage of Americans, ages 30-49, own a smartphone. 2019: 92% 2015: 83% Percentage of Americans, ages 50-64, own a smartphone. 2019: 79% Percentage of Americans, ages 65+, own a smartphone. 2019: 53% Total number of mobile app downloads in 2019: 204 million Total mobile app revenue (annual): 2019: $120 billion 2016: $89 billion Total subscription revenue from the top 100 subscription apps: 2019: $4.6 billion 2018: $3.8 billion Top grossing smartphone app in the US in 2019: Tinder Average amount of time a global smartphone owner spends on their device daily: 3.7 hours per day Last updated 11/15/20 Projected global mobile ad spend in 2020: $240 billion Mobile game revenue (annual): 2019: $86 billion 2016: $40.6 billion Percentage of mobile time that smartphone users spend in social / communications apps: 50% Last updated 1/15/20 The average driver spends 3.5 minutes on their smartphone per each 1 hour driving. Last updated 4/17/17 Number of people in China that watch online video content on a mobile device: 920 million Last updated 5/2/17 Projected number of mobile phone users in 2020: 5.7 billion Last updated 2/28/17 Number of smartphones shipped in China in 2017: 459 million Number of global app downloads (first time installs) in 2017: 91.5 billion Number of global mobile game downloads (first time installs) in 2017: 35.5 billion U.S. adults spend an average of 2 hours and 54 minutes each day doing non-voice activities on their mobile device. Last updated 10/7/15 58% of app users become inactive within the first 30 days after downloading it. (Last updated 9/25/15) Average amount of time an app remains dormant before it is deleted from a phone: 12 weeks Last updated 1/14/16 Percentage of smartphone users that replace the apps on their device at least once a month: 52% Last updated 1/14/16 Percentage of parents that know little or nothing about what their child does on their phone: 47% Last updated 1/20/16 Number of 4G smartphone users in China: 836 million Last updated 4/26/17 Percentage of all US mobile phones that are smartphones: 81% Last updated 1/1/17 Percentage of smartphone users time that is spent on just five apps on their phones: 80% Last updated 8/7/16 Percentage of app users that stop using the app within the first month: 63% Last updated 8/10/16 Average number of times a typical cellphone user touches their device each day: 2,617 times per day Last updated 7/13/16 Number of mobile phone users in 2017: 5 billion Number of mobile phone users in 2016: 4.8 billion Amount consumers spent in App Stores in 2017: $86 billion Company that sold the most smartphones in 2017: Samsung Percentage of China's internet users that access it through a mobile device: 90% Last updated 1/23/16 Percentage of smartphone time in China that is spent messaging: 36% Last updated 1/18/16 Percentage of internet users in India that access it from a mobile device: 60% Last updated 9/2/15 Percentage of smartphones in India that are made by Chinese companies: 53% Last updated 8/6/18 Smartphone maker with the largest share of the Indian market: Xiaomi Last updated 8/6/18 42.5% of smartphone users in Brazil say they would rather give up water and electricity for a day than go without their phone. 35% of U.S. smartphone users check it more than 50 times a day. (Last updated 8/19/15) People in the U.S. spend more time using mobile apps than watching television. (Last updated 9/12/15) 54% of smartphone users in the U.S. use messaging apps. (Last updated 8/19/15) It is estimated that it costs $200,000 in advertising for an app to crack the top 25 in the U.S. (Last updated 12/3/15) An estimated 53% of US Adult shoppers purchase a product on a mobile device while IN a physical store. (Last updated 11/30/15) An estimated 84% of U.S. mothers own smartphones. (Last updated 11/4/15) 77% of American adults that own a smartphone have downloaded an app in the past. (Last updated 11/10/15) 7% of American adults that own a smartphone have downloaded 50+ apps in the past. (Last updated 11/10/15) 56% of U.S. mothers use a smartphone to decide where to buy a product. (Last updated 10/25/15) 15% of U.S. moms use their smartphones to add or delete from a shopping list app while in store. (Last updated 10/25/15) 10% of U.S. moms use a smartphone to find a recipe while in a store. (Last updated 10/25/15) U.S. smartphone users spend 87% of their mobile time using apps. (Last updated June 2015) Mobile ad revenues for the 1st half of 2015 were $8.2 billion. U.S. consumers spend more time using mobile apps (198 minutes) than watching TV (168 minutes) each day. (Last updated 9/12/15) 36% of U.S. adults that own smartphones use messaging apps. (Last updated 8/19/15) 51% of U.S. female smartphone owners couldn't imagine life without their smartphone. (Last updated 7/31/15) 41% of U.S. male smartphone owners couldn't imagine life without their smartphone. (Last updated 7/31/15) 51% of U.S. iPhone owners upgrade their phones every 2 years. (Last updated 7/9/15) 40% of U.S. Android phone owners upgrade their phones every 2 years. (Last updated 7/9/15) The average mobile phone user takes 150 photos every month. (Last updated 1/23/15) Indian smartphone users spend an average of 169 minutes on their phone each day. (Last updated 7/29/15) Amount spent on online shopping from a mobile device in China in 2015: US$334 billion Percentage of all ecommerce money spent in China in 2015 that came from a mobile device: 49.7% Projected amount to be spent on online shopping from a mobile device in China in 2016: US$506 billion Projected percentage of all ecommerce money to be spent in China in 2016 that came from a mobile device: 55.5% Amount spent on online shopping from a mobile device in the US in 2015: $75 billion Percentage of all ecommerce money spent in the US in 2015 that came from a mobile device: 22% Projected amount to be spent on online shopping from a mobile device in the US in 2016: $96 billion Projected percentage of all ecommerce money to be spent in the US in 2016 that came from a mobile device: 25% Number of hours American consumers spent transferring data to new phones during the holidays 2015: 4.5 million hours Number of smartphones purchased in the US during the holidays 2015: 33.3 million phones Percentage of US mobile subscribers that own a smartphone: 79.3% Last updated 2/8/16 Percentage of time US users spend on their smartphones that is devoted to entertainment: 22% Last updated 2/3/16 Percentage of US adult smartphone owners that use their device for video calls or chats: 47% Last updated 1/29/16 Percentage of US adult smartphone owners that use their device for location-based services: 90% Last updated 1/29/16 Percentage of time US users spend on their smartphones that is devoted to texting: 22% Last updated 2/3/16 Percentage off US smartphone users that list texting as the first thing they turn to in the morning: 67% Last updated 2/3/16 Percentage of US smartphone owners that text more more than they talk on their smartphones: 68% Last updated 2/3/16 Percentage of US millennial smartphone owners that text more than they talk on their smartphone: 83% Last updated 2/3/16 Percentage of North American search ad clicks that occurred on a mobile device: 48% Last updated 2/1/16 Percentage of Google search ad clicks that occur on a mobile device: 52% Last updated 2/1/16 Percentage of Google search ad clicks that occur on a phone: 36% Last updated 2/1/16 Percentage of children (age 6-14) in SE Asia that use smartphones: 87% Last updated 1/13/16 Percentage of children (age 6-14) in the US that use smartphones: 67% Last updated 1/13/16 Average amount of time a 16-30 year old smartphone owner in China spends on their device daily: 3.9 hours per day Last updated 12/14/15 Percentage of US smartphone subscribers in 2015 that used iPhones: 42.9% Percentage of US smartphone subscribers in 2015 that used Samsung Phones: 28.4% Percentage of US smartphone subscribers in 2015 that used LG Phones: 9.9% Percentage of US smartphone subscribers in 2015 that used Android Phones: 53.3% Percentage of US smartphone subscribers in 2015 that used iOS Phones: 42.9% Percentage of US smartphone subscribers in 2015 that used Windows Phones: 2.9% Percentage of US smartphone subscribers in 2015 that used BlackBerry Phones: 0.9% Percentage of Android phone owners that don't use a lockscreen: 33% Last updated 1/22/16 Percentage of smartphones that get either broken or lost: 33% Last updated 2/3/16 Percentage of U.S. smartphone owners that use voice recognition software on it: 40% Last updated 2/1/16 Percentage of US smartphone owners that ordered a taxi or car ride using their phone in 2015: 22% Percentage of US smartphone owners that booked a restaurant using their phone in 2015: 26% Percentage of US smartphone owners that booked an airline flight using their phone in 2015: 22% Growth in global mobile data traffic from 2014-2015: 74% Average amount of global mobile data used per month in 2015: 3.7 exabytes Projected Average amount of global mobile data used per month in 2016: 6.2 exabytes Last updated 2/3/16 Percentage of total global mobile data traffic that was due to video traffic in 2015: 55% Average monthly data traffic per smartphone globally in 2015: 929MB An estimated 51% (yes, a majority of online holiday shopping this year) of all holiday online shopping visits in the U.S. this year will come from smartphones. 22.7% of all global site traffic on ecommerce websites come from smartphones. Last updated 10/28/15 The most popular iPhone/iPad app of all time is Facebook. Last updated 9/9/15 Average amount of data that 4G users in China use monthly: 1.28 gigabytes Last updated 4/26/17 US age group with highest smartphone penetration rate: 18-24 year olds (98%) Last updated 11/15/16 US age group with lowest smartphone penetration rate: 65+year olds (68%) Last updated 11/15/16 Percentage of US smartphone users that download zero apps per month: 49% Last updated 9/16/16 Percentage of US households that only have a cell phone and no landlilne: 52% Last updated 1/20/17 Number of apps downloaded in 2016: 90 billion Increase in global app downloads from 2015-2016: 15% Number of people that play mobile games (global): 2.6 billion Last updated 1/27/16 Projected number of US mobile payment users in 2017: 50.8 million Last updated 1/26/17 Projected number of US mobile payment users in 2020: 76 million Last updated 1/26/17 Projected total mobile payment transactions value for 2017: $62.49 billion Last updated 1/26/17 Number of people employed globally by the mobile ecosystem in 2016: 28.5 million Percentage of US consumers that use mobile devices for shopping: 60% Last updated 2/23/17 Percentage of smartphone owners that download apps because they are featured by Google or Apple: 13% Last updated 9/15/16 Percentage of smartphone owners that download apps because they they think they will help with a specific task: 37.3% Last updated 9/15/16 Percentage of smartphone owners that download apps because of friend recommendations: 31.0% Last updated 9/15/16 Percentage of smartphone owners that download apps because of app ads: 20.2% Last updated 9/15/16 Average number of apps downloaded per month per smartphone user that downloads apps: 3.5 per month Last updated 9/13/16 Percentage of US website visits that are driven by smartphones in 2015: 28% Percentage of Japan website visits that are driven by smartphones in 2015: 37.9% Percentage of India website visits that are driven by smartphones in 2015: 28.2% Percentage of UK website visits that are driven by smartphones in 2015: 27.3% Percentage of Australia/New Zealand website visits that are driven by smartphones in 2015: 26.1% Projected percentage of people in India that have smartphones by end of 2017: 20.8% Last updated 4/25/17 Average amount of time per week millennials spend on their smartphones: 18 hours per week Last updated 3/22/17 Average amount of time US adults spent browsing the mobile web on their smartphones daily in 2016: 26 minutes per day Average amount of time US adults spent in apps on their smartphones daily in 2016: 2 hours and 11 minutes per day Percentage of US adult mobile internet time that apps account for: 85% Last updated 4/17/17 Projected increase in smartphone shipments year over year from 2016-2017: 4.2% Last updated 3/1/17 Projected increase in smartphone shipments year over year from 2017-2018: 4.4% Last updated 3/1/17 Projected number of smartphones to be shipped in 2017: 1.53 billion phones Last updated 3/1/17 Projected number of smartphones to be shipped in 2021: 1.7 billion phones Last updated 3/1/17 Number of mobile phones shipped in China in 2016: 559.7 million Increase in mobile phones shipped in China from 2015-2016: 8% Percentage of mobile phones shipped in China in 2016 that were from domestic makers: 88.9% Percentage of mobile phones shipped in China in 2016 that support 4G networks: 92.8% Percentage of internet users in China that use a phone to access it: 95% Last updated 1/22/17 Percentage of US mobile device owners that used their phone in-store to research competitor pricing: 47% Last updated 11/3/16