Here is my running list of how many people use Facebook, Twitter, Pinterest, YouTube and other social media. Updated for February 2018 (the best I could find, at least).
Social media is a relatively new concept, having really only risen to prominence in the early/mid 2000’s, but it is something that has penetrated and shaped almost every aspect of our daily lives. Social media have permanently changed communications, marketing, advertising, journalism and many, many other areas.
This list is a subset of my gigantic user total report. The user total list started out modestly back in 2011 and grew very quickly. As digital infiltrates almost every aspect of our daily lives, things become more measurable. It began with a simple listing of how many people use some of the obvious social networks like Facebook, YouTube Twitter, LinkedIn, Reddit, Instagram, Pinterest, Skype, WhatsApp, VK.com, Odnoklassniki, etc; then grew to include digital services like Amazon, Google, eBay, Netflix, Spotify and Pandora; then the focus turned to APAC social and digital properties like Alibaba, Weibo, WeChat, JD.com, LINE and Momo. The full list now includes close to 1,100listings and more are added almost weekly. It can be purchased as a downloadable pdf at the end of this post.
This report lists users for almost1,100 digital properties including:
- Social media standard-bearers like Facebook, Twitter, YouTube, Instagram, Pinterest, Snapchat and WhatsApp;
- Popular services like Netflix, Spotify, Paypal and Evernote;
- Many Google, Apple, Amazon, Yahoo and Microsoft products;
- Asian-Pacific mega-platforms like Weibo, Wechat, Baidu, Alibaba, JD.com, etc;
- and some of your favorite games like Minecraft, Angry Birds, Candy Crush and World of Warcraft.
Source dates and links are included for each total
To get your copy of the full report, click on the button below to purchase and download the pdf.
A note to social networks: I often receive updates directly from some of the companies listed below. If you represent one of these companies and would like to send me an update, please feel free to reach out to me via email.
Anyways, here is a sampling of the list…
Social Media User Totals
How many people use Badoo:
324 million users Last updated 9/11/16
How many people use Facebook:
2.13 billion monthly active users Last updated 1/31/18
How many people use Flickr:
122 million users Last updated 9/22/16
How many people use Flipagram:
200 million users Last updated 6/23/16
How many people use hike:
100 million users Last updated 1/23/16
How many people use Imgur:
250 million users Last updated 2/3/18
How many people use Instagram:
800 million users Last updated 9/26/17
How many people use Keek:
75 million registered users Last updated 10/18/16
How many people use LinkedIn:
530 million users Last updated 1/2/18
How many people use Meipai:
170 million users Last updated 4/26/16
How many people use Momo:
180 million registered users Last updated 10/19/15
How many people use MySpace:
50.6 million monthly active users Last updated 1/23/15
How many people use Nextdoor:
114,000 active neighborhoods Last updated 10/11/16
How many people use ooVoo:
135 million registered users Last updated 10/5/15
How many people use Pinterest:
200 million users Last updated 9/14/17
How many people use Polyvore:
20 million users Last updated 5/7/16
How many people use QQ:
861 million monthly users Last updated 8/5/17
How many people use Quora:
190 million MAU Last updated 4/21/17
How many people use Qzone:
638 million MAU Last updated 3/23/17
How many people use Reddit:
250 million users Last updated 1/4/18
How many companies use Slack:
5 million daily active users Last updated 2/7/17
How many people use SlideShare:
70 million users Last updated 10/14/15
How many people use Snapchat:
187 million daily active users Last updated 2/6/18
How many people use tumblr:
550 million users Last updated 12/16/15
How many people use Twitch:
100 million users Last updated 4/3/15
How many people use Twitter:
330 million monthly active users Last updated 10/26/17
How many people use VK.com:
260 million registered users; 60 million daily active users Last updated 7/15/14
How many people use Weibo:
360 million MAU Last updated 8/9/17
How many people use Youku Tudou:
580 million users Last updated 10/16/15
How many people watch YouTube:
1.5 billion users Last updated 6/22/17
How many people use YY:
122 million monthly active users Last updated 10/11/16
How many people use Zalo:
60 million registered users Last updated 11/6/16
How many people use Zhaopin:
122 million registered users Last updated 11/18/16
Please note that some of these numbers are easier to find than others, so some of these are based on news reports and not official company tallies. All stats are linked to their source unless it was sent to me directly from the company. It is also difficult, at times, to distinguish monthly social media users from total user accounts for many social media. In other words: This is the best I can find, but I don’t guarantee anything.