Today’s marketplace is crowded, and no matter what industry you are in, competition is running rampant out there. You may find yourself asking how you could make your business stand out from the crowd? How can you take your business to the next level? The answer is mobile marketing.
Mobile marketing has become one of the most powerful marketing strategies available today. If implemented correctly, the return on a mobile marketing campaign can be outstanding. Developing a mobile identity is crucial in today’s mobile dominant environment. If you do not have a mobile strategy you will simply be left by your competitors who are taking mobile marketing seriously and making it a priority in their overall marketing plan.
The first thing that is necessary for a business is to have a functional mobile website. In the past, this could come in the form of a mobile application or a separate mobile website. Now, we are able to use what is called Responsive Web Design, this means that we can build your website in such a way that it will work on any device on which it is opened. The website responds to its surroundings and displays differently depending on the screen size of the device. This means no more pinching and zooming on your phone’s small screen. Rather, the website optimizes itself to be viewed on any screen size.
When considering your options for your mobile strategy such as a mobile specific site, a mobile application, or a responsive website, the responsive web design option really sticks out as the best option. When building a mobile specific website you create a disconnect with your main website. However, when using a responsive website it is the same website, but it is simply displayed differently to make it more user-friendly and intuitive. The same goes with a mobile application; Users get a different experience on the mobile application than they would on the full version of your website.
A responsive website creates continuity between your mobile identity and the other parts of your business. A responsive website can also be your cheapest option because you only need to develop one site to work across all devices with internet access no matter the operating system, screen size, or device. With developing a separate mobile website you have to pay for two different site developments, and with a mobile application you could end up needing to develop a few different versions to make sure your app is available to everyone. Responsive Web Design is they way to go when creating your mobile identity, it can even help your SEO efforts as well!
Another strategy to use mobile marketing to your advantage is to use SMS Marketing. This strategy has become one of the most widely successful marketing tactics in recent years. With mobile phones becoming a part of many people’s lives, it’s a way that businesses can connect with their customers on a more personal level.
Using mobile coupons and reminder systems are some good example of how SMS marketing can be used effectively. Using SMS marketing can help your business bring in customers during slow times of the day, quickly sell overstocked products, and build a loyal following among many other benefits that can be created using SMS marketing. This is just a small sample of what is possible through SMS Marketing, there are a lot of resources out there if you are looking for more detailed information.
Image credit: Gonzalo Baeza H via flickr
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