70 Amazing Google Advertising Statistics and Facts (2020) | By the Numbers



Google Advertising Statistics and Facts

Average clickthrough rate (CTR) of the first listing in Google mobile searches:

27.7%

Last updated 10/23/14


Average clickthrough rate (CTR) of the second listing in Google mobile searches:

9.2%

Last updated 10/23/14


Average clickthrough rate (CTR) of the first listing in Google desktop searches:

219.3%

Last updated 10/23/14


Average clickthrough rate (CTR) of the second listing in Google mobile searches:

11.4%

Last updated 10/23/14


Number of “bad” ads (scammers and malware) that Google pulled from AdWords in 2013:

350 million


Number of “bad” ads (scammers and malware) that Google pulled from AdWords in 2012:

220 million


Number of AdWords advertisers that were disabled by Google in 2013:

270,000


Number of AdWords advertisers that were disabled by Google in 2012:

850,000


Number of AdWords advertisers banned for selling counterfeit products in 2013:

14,000


Number of AdSense publishers that were blacklisted by Google in 2013:

200,000

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This report is available in an annual industry report. Some of the data in industry reports include:

  • Google Search Stats
  • Search/Display Advertising Stats
  • Chromecast Stats
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  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

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