It is no secret that content marketing works and is quickly becoming a key component in just about any sales & marketing plan. It doesn’t matter if your business is B2B or B2C, content generation in some form should help your outreach efforts. These days, people want and I might go as far as to say expect value from companies that they plan on doing business with.
I have been a firm believer in content marketing for years now and have oftentimes made knowledge-based writing, creative photography, instructional video and other forms of unique content, the hub of my digital strategies and the hook for inbound lead generation.
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Here is an interesting infographic from Demand Metric that looks at the state of content marketing, why it is important and what to think about in setting up a content marketing plan. If you needed any further convincing about the need for generating unique, creative and informative content in your digital strategy, this should do it!
A Guide to Marketing Genius: Content Marketing
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