Here is our rundown of all the Digital Advertising statistics you need to know including revenue and much more.Updated for 2018.
Digital Advertising Articles
Social media is undeniably an integral part of our daily routine and brings huge benefits to both our business and personal lives. As these benefits become more apparent, an increasing number of brands and businesses are integrating social media into their overall marketing strategies. These platforms give brands a free and invaluable way to connect with clients (both current and potential), spread brand warmth, monitor competitors, manage customer service, gain customer insights and drive website traffic….so what’s not to love?
Yet, many brands are jumping feet first into the social media realm without truly understanding the basics; mainly, how to post content. This seems like a no-brainer to some people, yet many brands still don’t know the most basic and fundamental ‘rules’ of social media. Yes, social media is integral to your brand, but going out all guns blazing with no planning or strategy may in fact do more harm than good.
With apps flooding Google Play and Apple App Store, it turns challenging for apps to get visibility and downloads. You need to constantly look at several aspects to keep the app updated, appealing and worthy.
It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.
With Britain set to become the global ‘creative services hub’ by 2025, the creative sector of the UK economy has never been stronger. Currently making an estimated £8m an hour, a combination of support from government and the industry itself has helped strengthen the sector that includes: gaming, music, television, film, advertising and marketing.
It’s that time of year again where when clients and fellow marketers alike want to know what’s going to be big and important in digital marketing in the New Year. Although it’s difficult to know for sure without the benefit of a crystal ball, the trends of 2013 are certainly telling where the future is concerned.
Here is an interesting Google AdWords infographic that illustrates a few of the important basics. This is just the tip of the iceberg, but it certainly puts a newcomer on the right track to Google advertising success.
Will advertising help Instagram or make users – and ultimately profits—flee?
We will take a quick glance at the most essential ingredients of building an ecommerce store.
The rules of the business have changed drastically. Search engine result pages are displayed differently, thereby transforming the role of your SEO Company.
You have got to play the following 7 smart moves to attract business to yourself amid all your e-competitors.
This infographic provides a comprehensive analysis of tools and technologies that will define the digital marketing landscape this year.
I know how hard you all fought for your advertising budgets. You deserve an agency that will help you get the most out of those precious ad dollars. With a little due diligence up front, you should be able to find the right partner.
Since everyone and their brother calls themselves digital, it is important that you do your homework when evaluating marketing agencies. Here are a few simple suggestions I have that may help you separate the true digital agencies from the impostors…
The reality is that digital marketing encompasses a bunch of “stuff.” Where the field once dealt primarily with marketing that shows up on a computer monitor (websites, some SEO and email), we now need to worry about a bunch of different screens to send our message to…
If your brand or agency still has your social advertisers and managers siloed, it may be time to think about knocking that wall down. Their (and your) social media advertising success relies on very strong inter-team lines of communication and participation.
So how do you ensure your ad group’s quality score is high? Here is a handy infographic that breaks down what goes into a Google quality score and how you can optimize it.
Facebook recently dipped their toes in the infographic world to make a case for advertising on their platform.
Our creative suggestions combine page posting tricks with a variety of advanced advertising techniques to help you achieve greater reach and a higher level of post participation.
As you set out to build your Facebook page through advertising, it is critical that you conduct a thorough review of your page first and make sure you have addressed all of the areas highlighted in this post. Doing this first, should really make a positive impact on your click to like conversion rate and give you the biggest bang for your Facebook advertising buck.
Facebook has understandably put a focus on increasing advertising revenue since they went public. They have added a number of new ad types and features. Because of this, we now have a full arsenal of ad units that we can use together, with each playing a significant role in increasing user engagement with your posts.
Now, expecting parents can tell the (Facebook) world all at once that they are expecting a little bundle of joy by adding “Expecting a Baby” to their timeline life events.
Here is an interesting infographic that gives us a little of the past, present and future of augmented reality.
It’s actually easier than you think, providing you are willing to invest a bit in your efforts. Without a doubt, with all the noise and competition on Facebook these days, a combination of incentivizing likes and advertising the offer are the best way to build a quick following.
Over the past year, augmented reality has penetrated the mainstream marketing world- and in a big way. From online commerce to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Here is a rundown of how some brands are using augmented reality in more traditional advertising campaigns..
Google, the undisputed king of search advertising, has a mobile advertising option, click-to-call, that should be a no-brainer for small-to-medium-sized businesses, but unfortunately many are unaware that this option even exists.
The marriage of television and web is becoming closer and more integrated by the day. Second screen marketing is an excellent tool for anyone, network or brand, that wants to extend the life of their production and get a bit more bang for their investment. By bringing your viewers online, you open up all kinds of new avenues on which you can market to the viewer well after the event, show, video or ad is over.
Throughout my years in the digital marketing world, I have found that the best approach to creating a successful Facebook engagement is when you combine engaging page or app content with creative, targeted advertising. Content is the most important element of your campaign, but almost equally important is identifying who your most likely audience is and marketing your page or app to them.
Over the past few months, augmented reality has penetrated the mainstream marketing world- and in a big way. From event marketing to product packaging, augmented reality is being used to give the consumer a very unique and personal experience.
Imagine you just bought a new Jeep Wrangler and took your three best friends out for an inaugural spin in the new wheels. You stop and snap a picture of your three amigos in the Jeep. You then decide you want to show the world your new vehicle and post it to Facebook.
Naturally, you would tag your friends in the photo when you upload it, but now you can tag more.
TruTV’s ‘Operation Repo’ is celebrating 500,000 like on their Facebook Page by giving back- they are posting an episode of the TV show exclusively for their Facebook fans.
It has been said that if a commercial stays with you for a period of time, it is effective.
Well, here is one from about 25 years ago that I still think of every Easter. Whoever came up with this one is pretty genius.
This certainly isn’t a political blog, but with all of the recent fervor over local, state and federal budgets, it got me thinking about areas in governmental budgets where technology could curb spending…
One item that comes to mind quickly is the local library.
With the advent of ebooks and the multitude of devices that you can read them on, I question what exactly should be the function of a city library?
Autism Speaks is working on a campaign to promote autism awareness that integrates digital and traditional marketing pretty well.
The Light it up Blue campaign encourages people to show their blue on April 1st and 2nd. Their microsite gives all the details about what you can do to help offline (wear blue, host an event, change you lightbulbs to blue, etc) and online (place a banner on your site, blog/tweet about autism, change your Facebook avatar and/or status to reflect the effort, etc).