With Thanksgiving Week upon us, there is no shortage of Black Friday/Cyber Monday information being pumped out by retailers, content marketers and industry think tanks. Here is one infographic, among the many, that I found very interesting. It is from the website moneytips and illustrates just how mainstream online holiday shopping has become; particularly from mobile devices.
It appears that a large chunk of shoppers don’t bother going to the stores on Thanksgiving weekend and elect to shop wherever they happen to be. For me, these stats shed a new light on the Black Friday starting on Thanksgiving day controversy. Given the numbers, you have to wonder why they don’t just focus on the online sales rather than make their workers go in on Thanksgiving.
Please share your thoughts about online holiday shopping and how it relates to the Thanksgiving Day shopping controversy below!
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