Email and print can cover visual messages, however, they are not so good for impulsive, quick communication. SMS marketing can fill that gap, providing timely and direct information for customers, with a simple call to action.
Much like any other marketing tool, however, we need to measure our results with SMS. This infographic outlines five key metrics for SMS marketing.
The internet played a big part in creating a more seamless purchasing process, however, mobile takes that a step further.
In emerging markets, options for mobile marketing are cut out due to a lack of 3G connectivity. We need to be aware of this when planning mobile campaigns.
It’s very tempting to go all out with your mobile marketing, focusing on the latest technology available, creating stylish, impressive and cutting-edge marketing campaigns, but let’s not forget about SMS.