Author Archives: Loren Foxx

Avatar

About Loren Foxx

Loren has held such positions as Vice President of Marketing and General Manager within the minor league baseball industry and now helps his clients achieve their business goals as an account director with @weduinc. A former CPA with Deloitte and Touche and a successful pharmaceutical sales representative with Eli Lilly and Company, Loren resides in northern New England.

Extending the Life of Your Experiential Marketing Execution

Recently, I was at an event where I was totally pumped to see an experiential piece I’d only read about before – the “Hug Me” Coke machine. It’s pretty simple – you walk up and hug the Coke machine, and immediately it starts to click and whir. Seconds later, a Coke comes out. It’s perfect. As a colleague of mine put it, “I don’t like to hug, but that really just felt good.”

That visceral feeling is what Coke was looking for – associating their brand with a positive feeling.

Your Facebook Friends, For Real

In the eight years since Facebook opened to the general public, how we use the site has changed. Most of us who go back and review our posts from the “early days” see somewhat inane philosophical commentary and updates on the mundane details of life. There are some, though, who haven’t quite figured out just how to use Facebook yet. We all know these people…

Facebook Advertising Targeting - Is It Worth It?

It used to be that organizations would launch a Facebook page, invite some friends, post a little bit, and see organic growth. That was back before Facebook went public. Their main interest was building a user base, and monetizing their user base was secondary. When the user base got into the hundreds of millions and the next logical step was an IPO, Facebook needed to show revenue. And their ad platform has been rather effective in doing so.