Most of the videos on the internet are hosted on the world’s second largest search engine, YouTube. The platform has many advantages including a great community and making the process of uploading content easy enough for your grandparents to figure out. Many people are not even aware of any other ways of hosting video on the internet never mind actually considering to use an alternative.
Self-hosting your videos rather than using a third-party (YouTube, Vimeo, Dailymotion) brings many benefits that can help any small business, SME, blog or e-commerce website make a return from their investment in video.
Below we have listed the main three reasons businesses and blogs are turning to self hosted video.
Uploading a .srt file to YouTube lets you create captions for your video allowing for a better viewing experience for the hearing impaired and for mobile users who have no headphones.
You get these benefits with self-hosted but with one game changing advantage. The transcription is seen as on page copy by Google helping you to pick up on more long tail traffic. This helps you get more relevant organic traffic to your website equating to more time spent on site, more conversions and potentially better rankings.
Rich snippets come in the form of Google’s augmented search results. They are essentially add-ons to meta descriptions that helps brands get better click-through rates. Rich snippets come in the form of hreview stars, authorship and many more. The most desired rich snippet (in my opinion) comes from video.
Video rich snippets take up the most real estate on the page making them more eye-catching. The video thumbnail can also be any design you like allowing you to be more creative in getting a higher click-through rate (CTR).
So what’s better about self-hosted rich snippets?
The only difference between a YouTube and self-hosted rich snippet is the url that the snippet points to. With a self-hosted rich snippet the user clicks through to your domain which gives you a significantly higher chance of a conversion or goal completion.
You have Full Control
Many brands do not realise just how little control they have over their video content once it is uploaded to YouTube. It’s not just about customisation of the player or having to embed in an iframe.
The two main disadvantages people forget when uploading to YouTube are:
- YouTube can use your video for any of their marketing.
- Competitors text and video ads will be displayed before during and after your video.
So next time you put effort, time and money into creating great video content decide what platform suits your needs best.
Note: This post is a guest post from a member of our DMR Insider Community.
Image credit: Oliver Tacke via flickr
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