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Social media now shapes communication, culture, news distribution, creator economies, advertising, and ecommerce. A current social media overview page should focus on present-day user totals, platform reach, and daily usage rather than old 2015–2022 snapshots.
Quick Answer (2026): DataReportal says there were 5.66 billion social media user identities worldwide at the start of October 2025. In the U.S., Pew Research Center found that 84% of adults use YouTube, 71% use Facebook, and 50% use Instagram.
| Metric | Figure | Year |
|---|---|---|
| Global social media user identities | 5.66 billion | Oct. 2025 |
| U.S. adults using YouTube | 84% | 2025 |
| U.S. adults using Facebook | 71% | 2025 |
| U.S. adults using Instagram | 50% | 2025 |
| U.S. adults using TikTok | 37% | 2025 |
| Daily TikTok use among U.S. adults | 24% | 2025 |
DataReportal’s global social media update says there were 5.66 billion social media user identities worldwide at the start of October 2025. That makes social media one of the largest and most important digital behaviors in the world.
Pew Research Center’s 2025 study found that 84% of U.S. adults use YouTube and 71% use Facebook. Instagram reached 50% of adults, while 37% used TikTok and 32% used WhatsApp.
Those are much stronger and more current benchmarks than the outdated “69% of American adults use social media” figure in the original post.
Pew’s 2025 frequency data found that about half of U.S. adults use Facebook and YouTube at least once a day. The same report said 24% of U.S. adults use TikTok daily.
Social media is no longer just about staying in touch with friends. It now influences entertainment, political communication, digital advertising, shopping behavior, and cultural discovery at global scale.
DataReportal says there were 5.66 billion social media user identities worldwide at the start of October 2025.
Pew found that YouTube and Facebook remain the most widely used platforms among U.S. adults.
Pew found that 50% of U.S. adults use Instagram in 2025.
Pew said 24% of U.S. adults use TikTok daily in 2025.
Verified LinkedIn statistics and facts: member count (1B+), countries served, languages supported, key milestones, Microsoft acquisition details, and profile engagement benchmarks—fully sourced.
Updated for 2026: Linktree by the numbers—70M+ users, key growth milestones, funding/valuation, commerce clicks and sales signals, and what Linktree does. Includes an answer box, key metrics table, and FAQ.
LiveMe statistics for 2026, including users, U.S. monthly actives, and key platform facts from official and reputable sources.
Updated for 2026: Mastodon stats on monthly active users, registered accounts, instances, and network structure—plus a metrics table, FAQs, and sources.
2026 update: Medium stats on monthly readers, business model basics, and key facts—plus a metrics table, FAQs, and sources from Medium itself.
2026 refresh: MeetMe stats using current site traffic (Jan 2026 ~2.72M visits) plus platform overview, demographics context, FAQs, and sources.
Updated for 2026: Moj by ShareChat—latest reach and engagement stats, creator activity benchmarks, parent-company business signals, and what Moj is used for. Includes an answer box, key metrics table, and FAQ.
Updated for 2026 using the latest Hello Group disclosures: revenue baseline, Momo paying users, Tantan MAU, and what’s changing—plus a key metrics table and FAQs.
Myspace statistics for 2026, including peak users, acquisition prices, decline milestones and key historical facts.
Updated Nextdoor stats for 2026: Platform weekly active users (WAU), 2025 revenue and net loss, verified neighbors, neighborhoods, countries, cash position, and key milestones—plus FAQs and historical context.
OK.ru (Odnoklassniki) is a major social network in Russia and neighboring markets. Explore updated OK.ru statistics on monthly audience, engagement volume, and key platform facts.
Parler is a “free speech” social platform associated with conservative audiences. Explore verified Parler stats (with year labels), ownership timeline, traffic signals, and FAQs.
Updated Pinterest statistics for 2026, including global MAUs, regional user splits, ARPU, revenue, net income, and trend context—plus FAQs for marketers.
Verified QQ statistics from Tencent reports: historical MAU, the latest mobile-device MAU, peak popularity, and reported demographics—compiled with direct source links.
2026 update for Quora: January 2026 traffic and engagement estimates, platform overview, key facts, and an FAQ—built for SEO/GEO with a metrics table and answer box.
