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Linktree is a “link in bio” platform that lets creators, businesses, and organizations build a simple landing page where multiple links can live in one place. It launched in 2016 after its founders noticed a common social-media problem: most profiles only allow one clickable link, even when you want to share many destinations (videos, shops, newsletters, bookings, and more).
This 2026 update refreshes Linktree’s most useful public stats—users, funding/valuation, and commerce signals—while keeping major milestones clearly labeled by year.
Answer Box (2026): How big is Linktree?
- Users: Linktree reports 70M+ users worldwide.
- Milestone: Linktree celebrated 50M+ users in May 2024.
- Funding / valuation: Linktree raised $110M at a $1.3B valuation in March 2022.
Key Linktree Metrics (Latest Available)
| Metric | Value | Year / Date |
|---|---|---|
| Founded | 2016 | Founders: Alex & Anthony Zaccaria and Nick Humphreys |
| Headquarters / offices | HQ Melbourne; offices in Sydney, San Francisco, and Los Angeles | Company “About” page |
| Users | 70M+ users worldwide | Current company statement |
| Users milestone | 50M+ “Linkers” | May 2024 (company blog) |
| Funding raised | $110M | March 2022 (announced) |
| Valuation | $1.3B | March 2022 (announced) |
| Commerce clicks (company-cited) | 240M in a month | Reported May 2024 (via TechCrunch) |
| Monthly commerce sales (company-cited) | ~$300M per month | Reported May 2024 (via TechCrunch) |
| Annual GMV driven via Linktrees (company-cited) | ~$6B | Reported May 2024 (via TechCrunch) |
| Historical benchmark: users added | 24M users in the prior year | March 2022 press release |
How Many People Use Linktree?
Linktree’s current company story page states it has 70M+ users worldwide. This is a useful headline statistic because it reflects the scale of the overall platform.
For trend context, Linktree also published a milestone post celebrating 50M+ users in May 2024, showing how quickly the user base grew before the current 70M+ statement.
What Linktree Does
Linktree is best known for “link in bio” pages, but the product has expanded beyond simple link lists. Typical uses include:
- Creators: highlight latest videos, music, merch, affiliate links, and brand deals
- Small businesses: route visitors to online stores, booking pages, menus, and contact options
- Brands and organizations: consolidate campaigns, announcements, and donation links in one URL
Commerce on Linktree: Clicks and Sales Signals
Linktree’s growth is increasingly tied to commerce workflows (shopping links, storefront-style experiences, and paid promotions). In May 2024 reporting, TechCrunch said Linktree cited:
- 240M commerce clicks from links in the past month
- ~$300M in monthly commerce sales tied to those clicks
- An estimate that Linkers drive ~$6B in annual GMV via their Linktrees
These figures are reported as company estimates, but they help explain why Linktree has invested in monetization features and commerce tools.
Funding and Valuation
Linktree announced a major funding round in March 2022: $110M raised at a $1.3B valuation. In the same announcement, Linktree said it had reached 24M users in the prior year and planned to invest in geographic expansion, hiring, and new tools.
FAQ
How many users does Linktree have in 2026?
Linktree’s company story page states it has 70M+ users worldwide.
When did Linktree launch?
Linktree was founded in 2016 by Alex and Anthony Zaccaria and Nick Humphreys.
Is Linktree still useful if Instagram and Threads allow multiple bio links?
Yes for many creators and businesses, because Linktree can act as a central landing page across platforms, and it can support commerce workflows, customization, and analytics beyond a simple list of links.
How does Linktree make money?
Linktree offers free plans and paid tiers with additional customization and features. It has also expanded into commerce and brand/creator monetization tools.
How much funding has Linktree raised?
In March 2022, Linktree announced a $110M funding round at a $1.3B valuation.
Sources
- Linktree – About / The Linktree Story (70M+ users; HQ and offices)
- Linktree blog (May 24, 2024): 50M+ milestone
- PR Newswire (Mar 16, 2022): $110M funding and $1.3B valuation
- Reuters (Mar 16, 2022): $110M funding and $1.3B valuation
- TechCrunch (May 22, 2024): commerce clicks and sales signals; product expansion
