What is Pinterest?

Pinterest’s mission is to bring everyone the inspiration to create a life they love. It’s the biggest dataset of ideas ever assembled, with over 100 billion recipes, home hacks, style inspiration and other ideas to try. More than 440 million people around the world use Pinterest to dream about, plan and prepare for things they want to do in life. (source)

Pinterest User Count

Pinterest user count:

431 million monthly active users

Last updated 1/1/22

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Number of monthly Pinterest users in the US:

89 million monthly active users

Last updated 11/5/21

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Number of monthly Pinterest users that are outside the US:

363 million monthly active users

Last updated 7/1/21

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Pinterest Revenue Totals

Pinterest Revenue (annual):

• 2021: $2.578 billion
• 2020: $1.692 billion
• 2019: $1.142 billion
• 2018: $750 million
• 2017: $472.9 million
• 2016: $298 million
• 2015: $100 million

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Pinterest net loss (annual):

• 2021: $316.438 million net income
• 2020: $128.323 million
• 2019: $1.361 billion
• 2018: $62.974 million
• 2017: $137.9 million
• 2016: $188 million

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Additional Pinterest Statistics

Reported value of Pinterest:

$13-15 billion

Last updated 7/23/18

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Percentage of US online shoppers that pick Pinterest as their favorite social media platform:

55% of US online shoppers

Last updated 6/9/16

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Average number of monthly searches on Pinterest:

2 billion searches occur on Pinterest each month

Last updated 3/22/19

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Percentage of Pinterest users that are men:

40% of Pinterest users are men

Last updated 10/13/16

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Percentage of Pinterest users that are women:

60% of Pinterest users are women

Last updated 10/13/16

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Percentage of US women that Pinterest reaches:

60%

Last updated 2/29/20

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Percentage of Pinterest US mobile users that access it on a mobile device:

85%

Last updated 9/14/17

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Number of Taste Graph interests that advertisers can target on Pinterest:

5,000

Last updated 9/21/17

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Percentage of searches on Pinterest that are unbranded:

97% of searches

Last updated 9/13/17

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Average number of visual searches conducted on Pinterest each month:

600 million

Last updated 2/8/18

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Average number of pins served via visual searches on Pinterest each month:

2 billion pins

Last updated 11/14/17

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Percentage of all Pinterest traffic coming through mobile apps:

80%

Last updated 7/29/18

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Average time spent on Pinterest per visit:

14 minutes

Last updated 8/16/18

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Number of businesses on Pinterest:

1 million businesses

Last updated 11/30/16

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Number of brands that have buyable pins on Pinterest:

10,000 brands

Last updated 3/7/16

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Percentage of Pinterest users that have bought something online after browsing Pinterest content:

30% of Pinterest users

Last updated 8/15/16

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Percentage of Pinterest users that have bought something in a store after browsing Pinterest content:

32% of Pinterest users

Last updated 8/15/16

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Percentage of Pinterest users that say it helps them find items they want to buy:

52% of Pinterest users

Last updated 8/15/16

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Percentage of Pinterest weekly users that go to it to make purchase decisions:

90%

Last updated 7/10/19

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Percentage of Pinterest weekly users that go to it to specifically look for products:

55%

Last updated 7/10/19

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How many pins are on Pinterest?

300 billion pins

Last updated 1/1/21

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Number of Pinterest boards created:

4 billion boards

Last updated 12/10/19

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Number of fashion pins on Pinterest:

more than 16 billion pins

Last updated 11/14/17

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Percentage of Pinterest users that say it is the best place to find new interests:

75% of Pinterest users
Last updated 3/29/16

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Percentage of Pinterest users that use it to express creativity:

67% of Pinterest users
Last updated 3/29/16

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Percentage of Pinterest users that say it is the best place to find new interests:

75%

Last updated 3/29/16

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Percentage of Pinterest users that use it to express creativity:

67%

Last updated 3/29/16

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Percentage of Pinterest’s users that are millennials:

67% of Pinterest’s users are millennials

Last updated 2/24/16

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Percentage of millennial Pinterest users that use it to teach them how to do things:

79%

Last updated 2/24/16

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Percentage of millennial Pinterest users that use it to discover things related to health and fitness:

84%

Last updated 2/24/16

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Percentage of millennials that use Pinterest to help them find things they want to buy:

80%

Last updated 2/24/16

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Percentage of Pinterest users that use it to teach them how to do things:

71%

Last updated 2/24/16

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Percentage of Pinterest users that use it to discover things related to health and fitness:

64%

Last updated 2/24/16

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Number of businesses on Pinterest:

1 million businesses

Last updated 11/30/16

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Percentage of Pinterest users that are from outside the U.S.:

50%

Last updated 7/29/18

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Number of recipe pins on Pinterest:

4 billion

Last updated 2/23/16

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Percentage of Pinterest content that is saved by businesses:

75%

Last updated 2/24/16

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Number of Pinterest pin categories at launch:

32

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Percentage of Australia’s 13+ population that are on Pinterest:

21.5%

Last updated 10/22/21

Visit here to access the full social media industry report.

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Recent Pinterest News

Here are some recent Pinterest news articles. We update company news daily, as it breaks, so be sure to check back often for the latest.

• Pinterest quietly launches a livestreaming app for video creators, 05/16/2022
• Pinterest Announces First Quarter 2022 Results, 04/28/2022
• Pinterest bans all climate change misinformation on its platform, 04/07/2022
• Pinterest to invest an additional $1.2 million in its Creator Fund for underrepresented groups, 03/29/2022
• Pinterest now lets creators export their video content to other platforms, 03/17/2022
• Pinterest rolls out the option to reply to comments with videos, 12/15/2021
• Pinterest invests in creator tools with acquisition of video creation and editing app Vochi, 12/07/2021

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Please note that some of these numbers are easier to find than others. A few of these Pinterest statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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