Here we go with another “By the Numbers” post for all my fellow social media statistic geeks. This time, we look at statistics and facts about the image-bookmarking phenomenon that is Pinterest.

Pinterest launched in 2010 as a closed beta , invitation-only image sharing social website and by the time it was made available to the larger public in 2012, it had already collected over 10 million users and a bunch of accolades along the way.

So, it took a little while for Pinterest to make a name for themselves in the tech world, but when they did, they grew pretty quickly and their user engagement levels went through the roof. Now, Pinterest’s growth has slowed a bit as it has matured into a more robust platform, but their stats are still very impressive.

So just how big and how popular is Pinterest these days and who is using it? Here you go. More interesting Pinterest facts and statistics than you’ll ever need…

Please note that some of these numbers are easier to find than others. A few of these stats come from Pinterest’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.

Pinterest Facts

• Website: pinterest.com
• When did Pinterest launch? March 2010 (Tweet this fact)
• Where is Pinterest’s headquarters? San Francisco, CA
• Who created Pinterest? Ben Silbermann, Evan Sharp, Paul Sciarra
• 2016What is Pinterest?

Pinterest is the world’s catalog of ideas. Find and save recipes, parenting hacks, style inspiration and other ideas to try. (source)

Pinterest Statistics

2017 Pinterest’s revenue:

$500 million

2016 Pinterest’s revenue:

$300 million

How many people use Pinterest?

200 million active users

Last updated 7/29/18

Number of monthly Pinterest users in the US:

70 million Pinterest users are in the US

Last updated 10/13/16

Number of monthly Pinterest users that are outside the US:

80 million Pinterest users are outside the US

Last updated 10/13/16

Reported value of Pinterest:

$13-15 billion

Last updated 7/23/18

Percentage of US online shoppers that pick Pinterest as their favorite social media platform:

55% of US online shoppers

Last updated 6/9/16

Average number of monthly searches on Pinterest:

2 billion searches occur on Pinterest each month

Last updated 7/15/16

Percentage of Pinterest users that are men:

40% of Pinterest users are men

Last updated 10/13/16

Percentage of Pinterest users that are women:

60% of Pinterest users are women

Last updated 10/13/16

Number of Pinterest users in the US:

63.2 million

Last updated 3/21/17

Percentage of Pinterest US mobile users that access it on a mobile device:

85%

Last updated 9/14/17

Number of Taste Graph interests that advertisers can target on Pinterest:

5,000

Last updated 9/21/17

Percentage of searches on Pinterest that are unbranded:

97% of searches

Last updated 9/13/17

Average number of visual searches conducted on Pinterest each month:

600 million

Last updated 2/8/18

Average number of pins served via visual searches on Pinterest each month:

2 billion pins

Last updated 11/14/17

Percentage of all Pinterest traffic coming through mobile apps:

80%

Last updated 7/29/18

Pinterest Statistics for Businesses

Number of businesses on Pinterest:

1 million businesses

Last updated 11/30/16

Number of brands that have buyable pins on Pinterest:

10,000 brands

Last updated 3/7/16

Percentage of Pinterest users that have bought something online after browsing Pinterest content:

30% of Pinterest users

Last updated 8/15/16

Percentage of Pinterest users that have bought something in a store after browsing Pinterest content:

32% of Pinterest users

Last updated 8/15/16

Percentage of Pinterest users that say it helps them find items they want to buy:

52% of Pinterest users

Last updated 8/15/16

Pinterest Pin and Board Statistics

How many pins are on Pinterest?

100 billion

Last updated 7/29/18

Number of Pinterest boards created:

1 billion boards

Last updated 3/31/15

Number of Pinterest pins created:

75 billion pins

Last updated 9/6/16

Number of fashion pins on Pinterest:

more than 16 billion pins

Last updated 11/14/17