Pinterest Statistics and User Count for 2025
Last Updated on: May 29th, 2025
Here are a few of the most interesting Pinterest statistics and facts I was able to dig up including restaurant count, revenue totals and employee counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Pinterest Facts
Here is pretty much everything you ever wanted to know about Pinterest.
- Website: Official Website
- Year Founded: 2010
- Headquarters: San Francisco, CA
- Founder(s): Ben Silbermann, Evan Sharp, Paul Sciarra
- Current Chief Executive: Ben Silbermann
- App Download (iOS)
- App Download (Android)
Pinterest is a virtual pinboard-style social media platform that allows users to organize and share their favorite images and ideas from the web.
Launched in 2010, Pinterest has quickly become one of the most popular social networks, with millions of users around the world. Whether you’re looking for inspiration for a home renovation project, searching for recipes, or simply browsing for fun, Pinterest is a one-stop shop for all your interests and passions.
Beyond just being a fun and visually appealing platform, Pinterest has also become a valuable tool for businesses, bloggers, and marketers. With its ability to drive traffic and generate leads, Pinterest has become an essential component of any digital marketing strategy.
Whether you’re looking to reach a new audience, promote your products and services, or simply share your ideas with the world, Pinterest offers a unique and effective way to connect with people and spread your message. In this post, we will explore what Pinterest is, how it works, and how you can use it to achieve your goals.
Pinterest Statistics
Pinterest User Count
Pinterest user count:
537 million monthly active users (2024)
Number of monthly Pinterest users in the US:
97 million monthly active users (2024)
Number of monthly Pinterest users that are outside the US:
440 million monthly active users (2024)
Pinterest Revenue Totals
Pinterest Revenue (annual):
- 2023: $3.055 billion
- 2022: $2.802 billion
- 2021: $2.578 billion
- 2020: $1.692 billion
- 2019: $1.142 billion
- 2018: $750 million
- 2017: $472.9 million
- 2016: $298 million
- 2015: $100 million
Pinterest net loss (annual):
- 2023: $35.61 million
- 2022: $96 million
- 2021: $316.438 million net income
- 2020: $128.323 million
- 2019: $1.361 billion
- 2018: $62.974 million
- 2017: $137.9 million
- 2016: $188 million
Additional Statistics
Percentage of US online shoppers that pick Pinterest as their favorite social media platform:
55% of US online shoppers (2016)
Average number of monthly searches on Pinterest:
2 billion searches occur on Pinterest each month (2019)
Percentage of US women that Pinterest reaches:
Percentage of Pinterest US mobile users that access it on a mobile device:
Number of Taste Graph interests that advertisers can target on Pinterest:
Percentage of searches on Pinterest that are unbranded:
Average number of visual searches conducted on Pinterest each month:
Average number of pins served via visual searches on Pinterest each month:
Percentage of all Pinterest traffic coming through mobile apps:
Average time spent on Pinterest per visit:
Number of businesses on Pinterest:
Number of brands that have buyable pins on Pinterest:
Percentage of Pinterest users that have bought something online after browsing Pinterest content:
Percentage of Pinterest users that have bought something in a store after browsing Pinterest content:
Percentage of Pinterest users that say it helps them find items they want to buy:
Percentage of Pinterest weekly users that go to it to make purchase decisions:
Percentage of Pinterest weekly users that go to it to specifically look for products:
How many pins are on Pinterest?
Number of Pinterest boards created:
Number of fashion pins on Pinterest:
more than 16 billion pins (2017)
Percentage of Pinterest users that say it is the best place to find new interests:
Percentage of Pinterest users that use it to express creativity:
Percentage of Pinterest users that say it is the best place to find new interests:
Percentage of Pinterest users that use it to express creativity:
Percentage of Pinterest’s users that are millennials:
67% of Pinterest’s users are millennials (2016)
Percentage of millennial Pinterest users that use it to teach them how to do things:
Percentage of millennial Pinterest users that use it to discover things related to health and fitness:
Percentage of millennials that use Pinterest to help them find things they want to buy:
Percentage of Pinterest users that use it to teach them how to do things:
Percentage of Pinterest users that use it to discover things related to health and fitness:
Number of businesses on Pinterest:
Percentage of Pinterest users that are from outside the U.S.:
Number of recipe pins on Pinterest:
Percentage of Pinterest content that is saved by businesses:
Number of Pinterest pin categories at launch:
Percentage of Australia’s 13+ population that are on Pinterest:
Please note that some of these numbers are easier to find than others. A few of these statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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