Here we go with another “By the Numbers” post for all my fellow social media statistic geeks. This time, we look at Pinterest statistics and facts.
Pinterest launched in 2010 as a closed beta , invitation-only image sharing social website and by the time it was made available to the larger public in 2012, it had already collected over 10 million users and a bunch of accolades along the way.
So, it took a little while for Pinterest to make a name for themselves in the tech world, but when they did, they grew pretty quickly and their user engagement levels went through the roof. Now, Pinterest’s growth has slowed a bit as it has matured into a more robust platform, but their stats are still very impressive.
So just how big and how popular is Pinterest these days and who is using it? Here you go. More interesting Pinterest Statistics, Demographics and Facts than you’ll ever need…
Pinterest Facts
- Website: pinterest.com
- When did Pinterest launch? March 2010 (Tweet this fact)
- Where is Pinterest’s headquarters? San Francisco, CA
- Who created Pinterest? Ben Silbermann, Evan Sharp, Paul Sciarra
Pinterest Statistics
Pinterest Revenue (annual):
- 2018: $750 million
- 2017: $472.9 million
- 2016: $298 million
- 2015: $100 million
How many people use Pinterest?
300 million monthly active users
Last updated 8/1/19
Pinterest monthly active users global (quarterly):
Pinterest Monthly Active Users by Quarter Chart 2016-2018 (in millions)
- Q4 2018: 265 million MAU
- Q3 2018: 251 million MAU
- Q2 2018: 231 million MAU
- Q1 2018: 239 million MAU
- Q4 2017: 216 million MAU
- Q3 2017: 204 million MAU
- Q2 2017: 185 million MAU
- Q1 2017: 175 million MAU
- Q4 2016: 160 million MAU
- Q3 2016: 150 million MAU
- Q2 2016: 135 million MAU
- Q1 2016: 128 million MAU
Number of monthly Pinterest users in the US:
85 million Pinterest users are in the US
Last updated 8/1/19
Pinterest monthly active users in the US (quarterly):
Pinterest Monthly Active Users in the US by Quarter Chart 2016-2018 (in millions)
- Q4 2018: 82 million MAU
- Q3 2018: 80 million MAU
- Q2 2018: 75 million MAU
- Q1 2018: 80 million MAU
- Q4 2017: 76 million MAU
- Q3 2017: 74 million MAU
- Q2 2017: 71 million MAU
- Q1 2017: 71 million MAU
- Q4 2016: 70 million MAU
- Q3 2016: 69 million MAU
- Q2 2016: 65 million MAU
- Q1 2016: 65 million MAU
Number of monthly Pinterest users that are outside the US:
215 million Pinterest users are outside the US
Last updated 8/1/19
Pinterest monthly active users outside the US (quarterly):
Pinterest Monthly Active Users Outside the US by Quarter Chart 2016-2018 (in millions)
- Q4 2018: 184 million MAU
- Q3 2018: 171 million MAU
- Q2 2018: 156 million MAU
- Q1 2018: 160 million MAU
- Q4 2017: 139 million MAU
- Q3 2017: 129 million MAU
- Q2 2017: 114 million MAU
- Q1 2017: 104 million MAU
- Q4 2016: 90 million MAU
- Q3 2016: 81 million MAU
- Q2 2016: 70 million MAU
- Q1 2016: 63 million MAU
Pinterest revenue (annual):
- 2018: $755.932 million
- 2017: $472.852 million
- 2016: $298.870 million
Pinterest net loss (annual):
- 2018: $74.7 million
- 2017: $137.9 million
- 2016: $188 million
Pinterest average revenue per user:
Last updated 4/1/19
Pinterest average revenue per user global (quarterly):
Pinterest Average Revenue Per User by Quarter Chart 2016-2018
- Q4 2018: $1.06
- Q3 2018: $0.79
- Q2 2018: $0.69
- Q1 2018: $0,58
- Q4 2017: $0.83
- Q3 2017: $0.60
- Q2 2017: $0.56
- Q1 2017: $0.49
- Q4 2016: $0.74
- Q3 2016: $0.52
- Q2 2016: $0.48
- Q1 2016: $0.39
Pinterest average revenue per user in US (quarterly):
Pinterest Average Revenue Per User in the US by Quarter Chart 2016-2018
- Q4 2018: $3.16
- Q3 2018: $2.33
- Q2 2018: $1.98
- Q1 2018: $1.59
- Q4 2017: $2.17
- Q3 2017: $1.52
- Q2 2017: $1.36
- Q1 2017: $1.13
- Q4 2016: $1.60
- Q3 2016: $1.07
- Q2 2016: $0.96
- Q1 2016: $0.74
Pinterest average revenue per user outside the US (quarterly):
Pinterest Average Revenue Per User Outside the US by Quarter Chart 2016-2018
- Q4 2018: $0.09
- Q3 2018: $0.06
- Q2 2018: $0.05
- Q1 2018: $0.05
- Q4 2017: $0.07
- Q3 2017: $0.05
- Q2 2017: $0.04
- Q1 2017: $0.03
- Q4 2016: $0.04
- Q3 2016: $0.03
- Q2 2016: $0.01
Reported value of Pinterest:
Last updated 7/23/18
Percentage of US online shoppers that pick Pinterest as their favorite social media platform:
Last updated 6/9/16
Average number of monthly searches on Pinterest:
2 billion searches occur on Pinterest each month
Last updated 3/22/19
Percentage of Pinterest users that are men:
40% of Pinterest users are men
Last updated 10/13/16
Percentage of Pinterest users that are women:
60% of Pinterest users are women
Last updated 10/13/16
Number of Pinterest users in the US:
Last updated 3/21/17
Percentage of Pinterest US mobile users that access it on a mobile device:
Last updated 9/14/17
Number of Taste Graph interests that advertisers can target on Pinterest:
Last updated 9/21/17
Percentage of searches on Pinterest that are unbranded:
Last updated 9/13/17
Average number of visual searches conducted on Pinterest each month:
Last updated 2/8/18
Average number of pins served via visual searches on Pinterest each month:
Last updated 11/14/17
Percentage of all Pinterest traffic coming through mobile apps:
Last updated 7/29/18
Average time spent on Pinterest per visit:
Last updated 8/16/18
Pinterest Statistics for Businesses
Number of businesses on Pinterest:
Last updated 11/30/16
Number of brands that have buyable pins on Pinterest:
Last updated 3/7/16
Percentage of Pinterest users that have bought something online after browsing Pinterest content:
Last updated 8/15/16
Percentage of Pinterest users that have bought something in a store after browsing Pinterest content:
Last updated 8/15/16
Percentage of Pinterest users that say it helps them find items they want to buy:
Last updated 8/15/16
Percentage of Pinterest weekly users that go to it to make purchase decisions:
Last updated 7/10/19
Percentage of Pinterest weekly users that go to it to specifically look for products:
Last updated 7/10/19
Pinterest Pin and Board Statistics
How many pins are on Pinterest?
Last updated 3/22/19
Number of Pinterest boards created:
Last updated 3/22/19
Number of Pinterest pins created:
Last updated 9/6/16
Number of fashion pins on Pinterest:
Last updated 11/14/17
Percentage of Pinterest users that say it is the best place to find new interests:
75% of Pinterest users
Last updated 3/29/16
Percentage of Pinterest users that use it to express creativity:
67% of Pinterest users
Last updated 3/29/16
Percentage of Pinterest users that say it is the best place to find new interests:
Last updated 3/29/16
Percentage of Pinterest users that use it to express creativity:
Last updated 3/29/16
Percentage of Pinterest’s users that are millennials:
67% of Pinterest’s users are millennials
Last updated 2/24/16
Percentage of millennial Pinterest users that use it to teach them how to do things:
Last updated 2/24/16
Percentage of millennial Pinterest users that use it to discover things related to health and fitness:
Last updated 2/24/16
Percentage of millennials that use Pinterest to help them find things they want to buy:
Last updated 2/24/16
Percentage of Pinterest users that use it to teach them how to do things:
Last updated 2/24/16
Percentage of Pinterest users that use it to discover things related to health and fitness:
Last updated 2/24/16
Number of businesses on Pinterest:
Last updated 11/30/16
Percentage of Pinterest users that are from outside the U.S.:
Last updated 7/29/18
Number of recipe pins on Pinterest:
Last updated 2/23/16
Percentage of Pinterest content that is saved by businesses:
Last updated 2/24/16
Number of Pinterest pin categories at launch:
This report is available in an annual industry report. Some of the data in industry reports include:
- User Totals
- Demographics
- Pin Stats
- Board Stats
- Stats for Businesses
- Mobile Stats
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of the report, click on the button below to purchase it.
Report 1: Social Media Companies Report (Facebook, Instagram, LinkedIn, Pinterest, Reddit, Twitter, WeChat)
Report 2: Photo Sharing Company Report (Flickr, Imgur, Instagram, Pinterest and Snapchat).
Report 3: Unicorn Companies Report (Airbnb, Buzzfeed, Pinterest, Slack and WordPress).
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