Percentage of Pinterest searches that contain a spelling error:

12% of Pinterest searches contain a spelling error

(Tweet this stat)

Last updated 6/18/15

Percentage of Americans that use Pinterest during work hours:

4.8%

(Tweet this stat)

Last updated 10/2/13

Percentage of online US adults that use Pinterest:

28%

(Tweet this stat)

Last updated September 2014

Pinterest's growth in users outside the U.S. in 2014:

135%

Number of female Pinterest users in the U.S. at the end of 2014:

35.6 million

Number of male Pinterest users in the U.S. at the end of 2014:

6.6 million

Percentage of Pinterest users that are under the age of 40:

67%

Last updated 9/16/15

Growth in male monthly Pinterest users in 2015:

120%

Last updated 9/16/15

Percentage of Pinners that use Pinterest to save things that inspire them:

66%

Last updated 9/16/15

Percentage of all US adult Pinterest users that use it daily:

17%

Last updated September 2014

Percentage Pinterest users at least weekly:

47%

Last updated 4/27/15

Average user time spent on Pinterest per month:

98 minutes

(Tweet this stat)

Last updated 5/23/13

Pinterest's reach of the total U.S. digital population:

29%

Last updated 4/2/15

Percentage of US Internet users, aged 14-17 (teens) that use Pinterest:

3.6%

Last updated 10/21/14

Percentage of women Pinterest users that are likely to be tech early adopters:

38%

Last updated 1/7/15

Percentage of the (high school) class of 2015 that use Pinterest daily:

19%

Women on Pinterest are 33% more likely to have bought consumer electronics in the past 6 months.

Last updated 1/7/15

Women on Pinterest are 25% more likely to have bought a computer in the past 6 months.

Last updated 1/7/15

Percentage of US Internet users that identify themselves as white that use Pinterest:

32%

Last updated 1/16/15

Percentage of US Internet users that identify themselves as Hispanic that use Pinterest:

21%

Last updated 1/16/15

Percentage of US Internet users that identify themselves as black that use Pinterest:

12%

Last updated 1/16/15

Number of Pinterest users that have connected their accounts to Facebook:

9 million

Last updated 5/23/13

Percentage of Pinterest users from the US:

60%

(Tweet this stat)

Last updated 9/19/13

How many Pinterest monthly unique users in the US:

53 million

(Tweet this stat)

Last updated 6/24/14

Percentage of Pinterest users with a household income under $30,000:

10%

(Tweet this stat)

Last updated 2/1/13

Percentage of Pinterest users with a household income over $75,000:

18%

(Tweet this stat)

Last updated 2/1/13

Percentage of European internet users that have a Pinterest account:

8%

(Tweet this stat)

Last updated 1/19/14

Average number of Pinterest followers for US females:

67

(Tweet this stat)

Last updated 12/23/13

Percentage of teens in France that use Pinterest:

2%

Last updated 4/2/15

Percentage of internet users in Japan that use Pinterest:

4.4%

Last updated 7/13/15

Pinterest user with the most followers:

Joy Cho (12.9 million followers)

(Tweet this stat)

Last updated 12/3/15

Increase in Pinterest sharing by moms compared to average user:

3x

(Tweet this stat)

Last updated 10/28/13

Percentage of US Generation Z that use Pinterest at least monthly:

27%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Generation Y (Millennials) that use Pinterest at least monthly:

27%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Generation X that use Pinterest at least monthly:

19%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Younger Baby Boomers that use Pinterest at least monthly:

14%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Older Baby Boomers that use Pinterest at least monthly:

10%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Golden Generation that use Pinterest at least monthly:

6%

(Tweet this stat)

Last updated 1/29/14

Percentage of Pinterest users that use it at least once a day:

23%

(Tweet this stat)

Last updated 12/30/13

Percentage of Pinterest pins made by women:

92%

(Tweet this stat)

Last updated 5/7/14

Percentage of all Pinterest activity from women:

94%

(Tweet this stat)

Last updated 5/7/14

Percentage of women on Pinterest that stay active on it:

84%

(Tweet this stat)

Last updated 5/7/14

Percentage of men on Pinterest that stay active on it:

50%

(Tweet this stat)

Last updated 5/7/14

Average number of pins from females on Pinterest:

158

(Tweet this stat)

Last updated 5/9/14

Percentage of 18-29 year olds in the U.S. that have a Pinterest account:

33%

Last updated 5/6/14

Percentage of US Pinterest users that are female:

79%

Last updated 6/2/14

Percentage of US Pinterest users that are male:

21%

Last updated 6/2/14

Percentage of Pinterest users that use it instead of browsing catalogs:

49%

Last updated 6/3/14

Percentage of Pinterest users that prefer browsing it to watching TV:

30%

Last updated 6/3/14

Percentage of Pinterest users that try a Pinterest-inspired activity monthly:

64%

Last updated 6/3/14

Most popular destination of Pinterest users clicking through pins:

Blogs

Last updated 6/3/14

Percentage of Internet users in Ireland that use Pinterest:

11%

Last updated 9/1/14

Number of Pinterest users in India:

2.1 million

Last updated 9/12/14

Pinterest's percentage of social media site visits in Finland:

3%

Last updated 9/11/14

Number of Pinterest users in Mexico:

1.2 million

(Tweet this stat)

Last updated 9/5/13

Pinterest's rank worldwide in desktop visitors:

49

(Tweet this stat)

Last updated 9/24/13

Monthly Pinterest Pageviews:

2.5 billion

(Tweet this stat)

Last updated 5/9/13

Pinterest's growth in international traffic in 2013:

125%

(Tweet this stat)

Last updated 10/24/13

Total Pinterest funding since launch:

$1.3 billion

Last updated 5/9/15

Amount that Pinterest is reportedly valued at:

$11 billion

Last updated 3/16/15

Number of Pinterest employees:

140+ employees

(Tweet this stat)

Last updated 10/18/13

Number of times Pinterest has overhauled its codebase:

0

(Tweet this stat)

Last updated 8/27/13

Number of languages Pinterest is available in:

32 languages

Last updated 11/13/14

Estimated amount Pinterest generates per active user:

$1.44

Last updated 10/16/15

Percentage of Pinterest employees that are female:

42%

Last updated 7/30/15

Pinterest's rating on the American Customer Satisfaction Index:

76

Last updated 7/22/14

Amount Pinterest reportedly was seeking for the first promoted pins:

$1-2 million

Number of countries Pinterest has offices in:

5 countries

Last updated 11/13/14

Number of requests per second that Pinterest sees:

120,000

Last updated 11/13/14

Amount of data Pinterest logs daily:

20 terabytes

Last updated 11/13/14

Percentage of Pinterest users that consult pins on their mobile device while shopping in stores:

67%

Last updated 9/16/15

Percentage of Pinterest unique visitors that are mobile only (as of 6/2013):

35%

(Tweet this stat)

Last updated 8/27/13

Pinterest's share of all social sharing on iPads:

48.2%

(Tweet this stat)

Last updated 7/22/13

Increase in Pinterest sharing on mobile compared to desktop:

3x

(Tweet this stat)

Last updated 10/28/13

Percentage of time Pinterest users in U.S. spend on mobile app:

92%

(Tweet this stat)

Last updated 4/3/14

Percentage of all mobile referrals to News & Entertainment publishers from Pinterest:

2%

(Tweet this stat)

Last updated 4/29/14

Percentage of Pinterest users that use their smartphone as their primary pinning device:

52%

Last updated 7/22/14

Percentage of Pinterest pinners that save food and drink recipes on a mobile device:

90%

Last updated 2/23/16

Percentage of Pinterest users that use their tablet as their primary pinning device:

23%

Last updated 7/22/14

Percentage of Pinterest users that use their desktop as their primary pinning device:

25%

Last updated 7/22/14

Percentage of Pinterest US mobile users that access it on a tablet:

17%

Last updated 7/22/14

Smartphone penetration for Pinterest among 18-34 year olds (Millennials) in US:

17.9%

Last updated June 2014

Total number of buyable pins on Pinterest:

60 million

Last updated 10/5/15

Number of brands that have buyable pins on Pinterest:

10,000 brands

Last updated 3/7/16

Percentage of Pinterest users that have bought something online after browsing Pinterest content:

30%

Last updated 8/15/16

Percentage of Pinterest users that have bought something in a store after browsing Pinterest content:

32%

Last updated 8/15/16

Percentage of Pinterest users that say it helps them find items they want to buy:

52%

Last updated 8/15/16

Percentage of Pinners that use Pinterest to plan purchases:

93%

Last updated 10/5/15

Percentage of Pinners that have purchased something because of Pinterest:

87%

Last updated 10/5/15

Top reason why US Internet-using millennials follow a brand or company on Pinterest:

To share their interests/lifestyle with others

Last updated 2/6/15

Number of Pinterest business accounts:

about 500,000

(Tweet this stat)

Last updated 7/1/13

Percentage of U.S. small businesses that use Pinterest:

5%

Last updated Spring 2015

Percentage of content pinned on Pinterest that is from a business website:

67%

Last updated 3/31/15

Percentage of active Pinterest users that follow a brand on the network:

27%

(Tweet this stat)

Last updated 5/16/14

Most engaged retail brand on Pinterest:

Nordstrom

Last updated 11/25/14

Percentage of daily Pinterest users that consult it for purchasing guidance while in a store:

67%

Last updated 9/16/15

Percentage of active Pinterest users that would rather follow a brand than a celebrity:

83%

(Tweet this stat)

Last updated 5/16/14

Average sales order value for visitors referred by Pinterest:

$58.95

Last updated 9/16/15

Percentage of US online shoppers that bought something as a result of a Pinterest recommendation:

47%

(Tweet this stat)

Last updated 3/13/14

Average additional revenue per visit from Pinterest referrals:

$.65

(Tweet this stat)

Last updated 4/24/14

Average number of website visits generated from a Pinterest pin:

2

(Tweet this stat)

Last updated 11/13/13

Percentage of Fortune 500 companies that have a Pinterest presence:

38%

Last updated 2/22/16

Percentage of Fortune 500 companies that use Pinterest regularly:

17%

Last updated 2/22/16

Fortune 500 company with the most Pinterest followers:

Nordstrom

Last updated 2/22/16

Fortune 500 company with the most pins on Pinterest:

Kohl's

Last updated 2/22/16

Fortune 500 company with the most boards on Pinterest:

Amazon

Last updated 2/22/16

Pinterest's percentage of total North American social sharing:

29%

(Tweet this stat)

Last updated 12/11/13

Pinterest's share of total global ecommerce social sharing:

44%

(Tweet this stat)

Last updated 12/11/13

Pinterest's share of total global consumer brand social sharing:

11%

(Tweet this stat)

Last updated 12/11/13

Most repinned domain on Pinterest:

Etsy.com

(Tweet this stat)

Last updated 5/9/14

Percentage of all Pinterest pins that come from Etsy.com:

67%

(Tweet this stat)

Last updated 5/9/14

Pinterest's share of mobile traffic referrals to US news & entertainment sites:

2%

Last updated 5/16/14

Pinterest's share of desktop traffic referrals to US news & entertainment sites:

<1%

Last updated 5/16/14

Percentage of US Pinterest users that don't mind promoted pins:

31%

Last updated 6/2/14

Percentage of US Pinterest users that can't stand promoted pins:

27%

Last updated 6/2/14

Average number of website pageviews generated from a Pinterest pin:

6

(Tweet this stat)

Last updated 11/13/13

Woman on Pinterest are 30% more likely to shop online than non-using women:

Last updated 11/19/14

Percentage of all Pinterest pin clickthroughs that lead to a store or shopping site:

7%

Last updated 6/3/14

Percentage of all Pinterest pin clickthroughs that lead to a store or photo-sharing site:

8%

Last updated 6/3/14

Percentage of millenials that pin a brand on Pinterest:

11%

Data from Fall 2013

Percentage of US Charities and Non-Profits that use Pinterest:

72%

Last updated 6/24/14

Pinterest brand with the most followers:

L.L.Bean (5.1 million followers)

Last updated 12/3/15

Percentage of the Interbrand 100 brands that have a Pinterest account:

67%

Last updated 6/30/15

Percentage of the Interbrand 100 brands that posted on Pinterest in April 2015:

41%

Women on Pinterest are 46% more likely to make a fashion purchase than non-using women

Last updated 7/30/14

Women on Pinterest are 28% more likely to make a beauty purchase than non-using women

Last updated 7/23/14

Percentage of brands that use Pinterest's "Pin It" buttons on their product pages:

72%

Last updated 11/25/14

Percentage of brands that use Pinterest's "Pin It" buttons on their home pages:

56%

Last updated 11/25/14

Most popular retail products on Pinterest:

J. Crew

Last updated 11/25/14

Percentage of new Pinterest signups that are men:

33%

Last updated 11/13/15

Average amount spent per order on from a Pintrest referral on Christmas Day 2014:

$99.86

Number of Pinterest Pins with locations:

7 billion pins

Last updated 10/13/15

Percentage of Pinterest visitors that take action (save or click-through a pin):

70%

Last updated 9/16/15

Number of pin recommendations served annually on Pinterest:

1.5 trillion

Last updated 5/18/15

Number of Pins sent from one Pinterest user to another daily:

2 million

Last updated 8/6/14

Amount of new data generated on Pinterest daily:

20 Terabytes

Last updated 7/25/14

Half-life of a Pinterest pin:

3.5 months

Last updated 8/5/14

The half life of a Pinterest Pins is reportedly 1,600 times longer than a Facebook post.

Last updated 8/5/14

Images without faces reportedly get 23% more repins than ones with faces.

Last updated 7/29/14

Lighter images are reportedly repinned 20 times more than dark images.

Last updated 7/29/14

A call to action in a Pinterest pin description reportedly increases engagement

80%.

Last updated 7/29/14

Increase in searches on Pinterest from 2014-2015:

81%

Percentage of Pinners that use Pinterest to save things that inspire them:

66%

Last updated 9/16/15

Number of food and drink-related saves and searches on Pinterest in 2016:

5 billion

Pinterest's share of all content shared in the US:

7%

Last updated 1/28/15

Number of Pinterest users that pin Valentines Day related content:

29 million

Last updated 2/10/16

Number of Valentines Day related Pinterest pins:

200 million

Last updated 2/10/16

Number of Valentines Day related Pinterest searches:

58 million

Last updated 2/10/16

Top Pinterest search from male users in 2016:

Paleo ideas

Last updated 1/20/16

Top Pinterest search from female users in 2016:

Budget friendly travel with kids

Last updated 1/20/16

Percentage of total Pinterest pins are repins:

80%

(Tweet this stat)

Last updated 11/26/12

Percentage of Pinterest images that contain faces:

less than 20%

(Tweet this stat)

Last updated 5/1/13

Number of articles pinned daily on Pinterest:

14 million articles

Last updated 3/31/15

Pinterest's growth in web traffic referrals from 9/13-10/13:

30.06%

(Tweet this stat)

Last updated 1/24/14

Percentage of total social referrals to commerce sites from Pinterest:

10.38%

(Tweet this stat)

Last updated 7/21/14

Most followed board on Pinterest:

Delicious (6.9 million followers)

(Tweet this stat)

Last updated 10/18/13

Most Repinned Pinterest Pin:

Garlic Cheesy Bread (105,000 repins)

(Tweet this stat)

Last updated 10/18/13

Number of male Pinterest users that have pinned holiday content:

2 million

Last updated 9/23/15

Number of holiday gift pins on Pinterest:

92 million

Last updated 9/23/15

Number of ugly holiday sweater pins on Pinterest:

3 million

Last updated 9/23/15

Total number of holiday-themed Pinterest pins to date:

604 million

Last updated 11/12/14

Total number of gift-related Pinterest pins to date:

244 million

Last updated 11/12/14

Number of Pinterest users that save product pins to boards daily:

2 million

Last updated 11/19/14

Number of times the average Pinterest pin gets repinned:

11 times

Last updated 10/8/14

Number of Halloween Pins on Pinterest:

176 million

Last updated 9/17/14

Number of Halloween boards on Pinterest:

45 million

Last updated 9/17/14

Number of Pinterest pins sent daily:

2 million

Last updated 8/6/14

Number of fashion-related Pinterest pins:

4.5 billion

Last updated 7/30/14

Number of Pinterest users that have pinned fashion-related pins:

30 million

Last updated 7/30/14

Number of food-related pins on Pinterest:

5.7 billion

Last updated 5/28/14

Number of food-related boards on Pinterest:

100 million

Last updated 5/28/14

Number of Pinterest users with pins related to meal-planning:

5 million

Last updated 5/28/14

Number of holiday food pins on Pinterest:

11 million

Last updated 5/28/14

Number of Pinterest users with pins related to food recipes:

26 million

Last updated 5/28/14

Number of entertainment pins on Pinterest:

900 million

Last updated 4/3/14

Number of beauty-related pins on Pinterest:

176 million

Last updated 7/23/14

Number of beauty-related boards on Pinterest:

45 million

Last updated 7/23/14

Most Liked Pinterest Pin:

Nailed It (16,500 likes)

(Tweet this stat)

Last updated 5/1/13

Most Commented on Pinterest Pin:

Old Couple (875 comments)

(Tweet this stat)

Last updated 10/18/13

Pinterest's share of overall selfies shared on social media:

2%

(Tweet this stat)

Last updated 3/16/14

Average number of repins generated from a Pinterest pin:

10

(Tweet this stat)

Last updated 11/13/13

Number of places pinned on Pinterest daily:

1.5 million

(Tweet this stat)

Last updated 11/20/13

Number of places pinned on Pinterest total:

750 million

(Tweet this stat)

Last updated 11/20/13

Number of unique place boards on Pinterest:

2 million

(Tweet this stat)

Last updated 2/14/14

Percent of U.S. internet users that pinned blog posts they enjoyed to Pinterest:

.5%

(Tweet this stat)

Last updated 5/12/14

Top category for pins on Pinterest:

Food & Drink

(Tweet this stat)

Last updated 5/9/14

Percentage of Pinterest users that have pinned wedding-related content before getting engaged:

70%

Last updated 7/24/14

Best time/day to pin:

Wednesdays 1pm-2pm

Last updated 4/3/14

Best times to pin for repins:

3pm, 8pm

Last updated 4/3/14

Best time to pin for clicks:

8pm-10pm

Last updated 4/3/14

Number of tech pins on Pinterest:

36 million pins

Last updated 1/7/15

Number of tech boards on Pinterest:

2 million boards

Last updated 1/7/15

Number of Pinterest Pins saved to date by Canadian users:

4.4 billion pins

Last updated 12/1/16

Average number of pins saved daily on Pinterest by Canadian users:

3.9 million pins

Last updated 12/1/16