Pinterest Statistics and Facts (2021) | By the Numbers



   Last updated: March 31st, 2021
pinterest Statistics, Demographics and Facts 2019

Here we go with another "By the Numbers" post for all my fellow social media statistic geeks. This time, we look at Pinterest statistics and facts.

pinterest statisticsPinterest launched in 2010 as a closed beta , invitation-only image sharing social website and by the time it was made available to the larger public in 2012, it had already collected over 10 million users and a bunch of accolades along the way.

So, it took a little while for Pinterest to make a name for themselves in the tech world, but when they did, they grew pretty quickly and their user engagement levels went through the roof. Now, Pinterest's growth has slowed a bit as it has matured into a more robust platform, but their stats are still very impressive.

So just how big and how popular is Pinterest these days and who is using it? Here you go. More interesting Pinterest Statistics, Demographics and Facts than you'll ever need...

Pinterest Facts

Pinterest Statistics

Pinterest Revenue (annual):

How many people use Pinterest?

459 million monthly active users

Last updated 1/1/21

Pinterest monthly active users global (quarterly):

Number of monthly Pinterest users in the US:

98 million monthly active users

Last updated 1/1/21

Pinterest monthly active users in the US (quarterly):

Number of monthly Pinterest users that are outside the US:

361 million monthly active users

Last updated 1/1/21

Pinterest monthly active users outside the US (quarterly):

Pinterest net loss (annual):

Pint@erest average revenue per user global (quarterly):

Pinterest average revenue per user in US (quarterly):

Pinterest average revenue per user outside the US (quarterly):

Reported value of Pinterest:

$13-15 billion

Last updated 7/23/18

Percentage of US online shoppers that pick Pinterest as their favorite social media platform:

55% of US online shoppers

Last updated 6/9/16

Average number of monthly searches on Pinterest:

2 billion searches occur on Pinterest each month

Last updated 3/22/19

Percentage of Pinterest users that are men:

40% of Pinterest users are men

Last updated 10/13/16

Percentage of Pinterest users that are women:

60% of Pinterest users are women

Last updated 10/13/16

Percentage of US women that Pinterest reaches:

60%

Last updated 2/29/20

Percentage of Pinterest US mobile users that access it on a mobile device:

85%

Last updated 9/14/17

Number of Taste Graph interests that advertisers can target on Pinterest:

5,000

Last updated 9/21/17

Percentage of searches on Pinterest that are unbranded:

97% of searches

Last updated 9/13/17

Average number of visual searches conducted on Pinterest each month:

600 million

Last updated 2/8/18

Average number of pins served via visual searches on Pinterest each month:

2 billion pins

Last updated 11/14/17

Percentage of all Pinterest traffic coming through mobile apps:

80%

Last updated 7/29/18

Average time spent on Pinterest per visit:

14 minutes

Last updated 8/16/18

Number of businesses on Pinterest:

1 million businesses

Last updated 11/30/16

Number of brands that have buyable pins on Pinterest:

10,000 brands

Last updated 3/7/16

Percentage of Pinterest users that have bought something online after browsing Pinterest content:

30% of Pinterest users

Last updated 8/15/16

Percentage of Pinterest users that have bought something in a store after browsing Pinterest content:

32% of Pinterest users

Last updated 8/15/16

Percentage of Pinterest users that say it helps them find items they want to buy:

52% of Pinterest users

Last updated 8/15/16

Percentage of Pinterest weekly users that go to it to make purchase decisions:

90%

Last updated 7/10/19

Percentage of Pinterest weekly users that go to it to specifically look for products:

55%

Last updated 7/10/19

How many pins are on Pinterest?

300 billion pins

Last updated 1/1/21

Number of Pinterest boards created:

4 billion boards

Last updated 12/10/19

Number of fashion pins on Pinterest:

more than 16 billion pins

Last updated 11/14/17

Percentage of Pinterest users that say it is the best place to find new interests:

75% of Pinterest users
Last updated 3/29/16

Percentage of Pinterest users that use it to express creativity:

67% of Pinterest users
Last updated 3/29/16

Percentage of Pinterest users that say it is the best place to find new interests:

75%

Last updated 3/29/16

Percentage of Pinterest users that use it to express creativity:

67%

Last updated 3/29/16

Percentage of Pinterest's users that are millennials:

67% of Pinterest's users are millennials

Last updated 2/24/16

Percentage of millennial Pinterest users that use it to teach them how to do things:

79%

Last updated 2/24/16

Percentage of millennial Pinterest users that use it to discover things related to health and fitness:

84%

Last updated 2/24/16

Percentage of millennials that use Pinterest to help them find things they want to buy:

80%

Last updated 2/24/16

Percentage of Pinterest users that use it to teach them how to do things:

71%

Last updated 2/24/16

Percentage of Pinterest users that use it to discover things related to health and fitness:

64%

Last updated 2/24/16

Number of businesses on Pinterest:

1 million businesses

Last updated 11/30/16

Percentage of Pinterest users that are from outside the U.S.:

50%

Last updated 7/29/18

Number of recipe pins on Pinterest:

4 billion

Last updated 2/23/16

Percentage of Pinterest content that is saved by businesses:

75%

Last updated 2/24/16

Number of Pinterest pin categories at launch:

32

Get the Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • User Totals
  • Demographics
  • Pin Stats
  • Board Stats
  • Stats for Businesses
  • Mobile Stats
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Social Media Companies Report (Includes: Facebook, Instagram, LinkedIn, Messenger, Pinterest, Reddit, TikTok, Twitter, WeChat, WhatsApp and YouTube).

$19.00 – Purchase

Report 2: Photo Sharing Company Report (Flickr, Imgur, Instagram, Pinterest and Snapchat).

$10.00 – Purchase

Percentage of Pinterest searches that contain a spelling error:

12% of Pinterest searches contain a spelling error

(Tweet this stat)

Last updated 6/18/15

Percentage of Americans that use Pinterest during work hours:

4.8%

(Tweet this stat)

Last updated 10/2/13

Percentage of online US adults that use Pinterest:

28%

(Tweet this stat)

Last updated September 2014

Pinterest's growth in users outside the U.S. in 2014:

135%

Number of female Pinterest users in the U.S. at the end of 2014:

35.6 million

Number of male Pinterest users in the U.S. at the end of 2014:

6.6 million

Percentage of Pinterest users that are under the age of 40:

67%

Last updated 9/16/15

Growth in male monthly Pinterest users in 2015:

120%

Last updated 9/16/15

Percentage of Pinners that use Pinterest to save things that inspire them:

66%

Last updated 9/16/15

Percentage of all US adult Pinterest users that use it daily:

17%

Last updated September 2014

Percentage Pinterest users at least weekly:

47%

Last updated 4/27/15

Average user time spent on Pinterest per month:

98 minutes

(Tweet this stat)

Last updated 5/23/13

Pinterest's reach of the total U.S. digital population:

29%

Last updated 4/2/15

Percentage of US Internet users, aged 14-17 (teens) that use Pinterest:

3.6%

Last updated 10/21/14

Percentage of women Pinterest users that are likely to be tech early adopters:

38%

Last updated 1/7/15

Percentage of the (high school) class of 2015 that use Pinterest daily:

19%

Women on Pinterest are 33% more likely to have bought consumer electronics in the past 6 months.

Last updated 1/7/15

Women on Pinterest are 25% more likely to have bought a computer in the past 6 months.

Last updated 1/7/15

Percentage of US Internet users that identify themselves as white that use Pinterest:

32%

Last updated 1/16/15

Percentage of US Internet users that identify themselves as Hispanic that use Pinterest:

21%

Last updated 1/16/15

Percentage of US Internet users that identify themselves as black that use Pinterest:

12%

Last updated 1/16/15

Number of Pinterest users that have connected their accounts to Facebook:

9 million

Last updated 5/23/13

Percentage of Pinterest users from the US:

60%

(Tweet this stat)

Last updated 9/19/13

How many Pinterest monthly unique users in the US:

53 million

(Tweet this stat)

Last updated 6/24/14

Percentage of Pinterest users with a household income under $30,000:

10%

(Tweet this stat)

Last updated 2/1/13

Percentage of Pinterest users with a household income over $75,000:

18%

(Tweet this stat)

Last updated 2/1/13

Percentage of European internet users that have a Pinterest account:

8%

(Tweet this stat)

Last updated 1/19/14

Average number of Pinterest followers for US females:

67

(Tweet this stat)

Last updated 12/23/13

Percentage of teens in France that use Pinterest:

2%

Last updated 4/2/15

Percentage of internet users in Japan that use Pinterest:

4.4%

Last updated 7/13/15

Pinterest user with the most followers:

Joy Cho (12.9 million followers)

(Tweet this stat)

Last updated 12/3/15

Increase in Pinterest sharing by moms compared to average user:

3x

(Tweet this stat)

Last updated 10/28/13

Percentage of US Generation Z that use Pinterest at least monthly:

27%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Generation Y (Millennials) that use Pinterest at least monthly:

27%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Generation X that use Pinterest at least monthly:

19%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Younger Baby Boomers that use Pinterest at least monthly:

14%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Older Baby Boomers that use Pinterest at least monthly:

10%

(Tweet this stat)

Last updated 1/29/14

Percentage of US Golden Generation that use Pinterest at least monthly:

6%

(Tweet this stat)

Last updated 1/29/14

Percentage of Pinterest users that use it at least once a day:

23%

(Tweet this stat)

Last updated 12/30/13

Percentage of Pinterest pins made by women:

92%

(Tweet this stat)

Last updated 5/7/14

Percentage of all Pinterest activity from women:

94%

(Tweet this stat)

Last updated 5/7/14

Percentage of women on Pinterest that stay active on it:

84%

(Tweet this stat)

Last updated 5/7/14

Percentage of men on Pinterest that stay active on it:

50%

(Tweet this stat)

Last updated 5/7/14

Average number of pins from females on Pinterest:

158

(Tweet this stat)

Last updated 5/9/14

Percentage of 18-29 year olds in the U.S. that have a Pinterest account:

33%

Last updated 5/6/14

Percentage of US Pinterest users that are female:

79%

Last updated 6/2/14

Percentage of US Pinterest users that are male:

21%

Last updated 6/2/14

Percentage of Pinterest users that use it instead of browsing catalogs:

49%

Last updated 6/3/14

Percentage of Pinterest users that prefer browsing it to watching TV:

30%

Last updated 6/3/14

Percentage of Pinterest users that try a Pinterest-inspired activity monthly:

64%

Last updated 6/3/14

Most popular destination of Pinterest users clicking through pins:

Blogs

Last updated 6/3/14

Percentage of Internet users in Ireland that use Pinterest:

11%

Last updated 9/1/14

Number of Pinterest users in India:

2.1 million

Last updated 9/12/14

Pinterest's percentage of social media site visits in Finland:

3%

Last updated 9/11/14

Number of Pinterest users in Mexico:

1.2 million

(Tweet this stat)

Last updated 9/5/13

Pinterest's rank worldwide in desktop visitors:

49

(Tweet this stat)

Last updated 9/24/13

Monthly Pinterest Pageviews:

2.5 billion

(Tweet this stat)

Last updated 5/9/13

Pinterest's growth in international traffic in 2013:

125%

(Tweet this stat)

Last updated 10/24/13

Total Pinterest funding since launch:

$1.3 billion

Last updated 5/9/15

Amount that Pinterest is reportedly valued at:

$11 billion

Last updated 3/16/15

Number of Pinterest employees:

140+ employees

(Tweet this stat)

Last updated 10/18/13

Number of times Pinterest has overhauled its codebase:

0

(Tweet this stat)

Last updated 8/27/13

Number of languages Pinterest is available in:

32 languages

Last updated 11/13/14

Estimated amount Pinterest generates per active user:

$1.44

Last updated 10/16/15

Percentage of Pinterest employees that are female:

42%

Last updated 7/30/15

Pinterest's rating on the American Customer Satisfaction Index:

76

Last updated 7/22/14

Amount Pinterest reportedly was seeking for the first promoted pins:

$1-2 million

Number of countries Pinterest has offices in:

5 countries

Last updated 11/13/14

Number of requests per second that Pinterest sees:

120,000

Last updated 11/13/14

Amount of data Pinterest logs daily:

20 terabytes

Last updated 11/13/14

Percentage of Pinterest users that consult pins on their mobile device while shopping in stores:

67%

Last updated 9/16/15

Percentage of Pinterest unique visitors that are mobile only (as of 6/2013):

35%

(Tweet this stat)

Last updated 8/27/13

Pinterest's share of all social sharing on iPads:

48.2%

(Tweet this stat)

Last updated 7/22/13

Increase in Pinterest sharing on mobile compared to desktop:

3x

(Tweet this stat)

Last updated 10/28/13

Percentage of time Pinterest users in U.S. spend on mobile app:

92%

(Tweet this stat)

Last updated 4/3/14

Percentage of all mobile referrals to News & Entertainment publishers from Pinterest:

2%

(Tweet this stat)

Last updated 4/29/14

Percentage of Pinterest users that use their smartphone as their primary pinning device:

52%

Last updated 7/22/14

Percentage of Pinterest pinners that save food and drink recipes on a mobile device:

90%

Last updated 2/23/16

Percentage of Pinterest users that use their tablet as their primary pinning device:

23%

Last updated 7/22/14

Percentage of Pinterest users that use their desktop as their primary pinning device:

25%

Last updated 7/22/14

Percentage of Pinterest US mobile users that access it on a tablet:

17%

Last updated 7/22/14

Smartphone penetration for Pinterest among 18-34 year olds (Millennials) in US:

17.9%

Last updated June 2014

Total number of buyable pins on Pinterest:

60 million

Last updated 10/5/15

Number of brands that have buyable pins on Pinterest:

10,000 brands

Last updated 3/7/16

Percentage of Pinterest users that have bought something online after browsing Pinterest content:

30%

Last updated 8/15/16

Percentage of Pinterest users that have bought something in a store after browsing Pinterest content:

32%

Last updated 8/15/16

Percentage of Pinterest users that say it helps them find items they want to buy:

52%

Last updated 8/15/16

Percentage of Pinners that use Pinterest to plan purchases:

93%

Last updated 10/5/15

Percentage of Pinners that have purchased something because of Pinterest:

87%

Last updated 10/5/15

Top reason why US Internet-using millennials follow a brand or company on Pinterest:

To share their interests/lifestyle with others

Last updated 2/6/15

Number of Pinterest business accounts:

about 500,000

(Tweet this stat)

Last updated 7/1/13

Percentage of U.S. small businesses that use Pinterest:

5%

Last updated Spring 2015

Percentage of content pinned on Pinterest that is from a business website:

67%

Last updated 3/31/15

Percentage of active Pinterest users that follow a brand on the network:

27%

(Tweet this stat)

Last updated 5/16/14

Most engaged retail brand on Pinterest:

Nordstrom

Last updated 11/25/14

Percentage of daily Pinterest users that consult it for purchasing guidance while in a store:

67%

Last updated 9/16/15

Percentage of active Pinterest users that would rather follow a brand than a celebrity:

83%

(Tweet this stat)

Last updated 5/16/14

Average sales order value for visitors referred by Pinterest:

$58.95

Last updated 9/16/15

Percentage of US online shoppers that bought something as a result of a Pinterest recommendation:

47%

(Tweet this stat)

Last updated 3/13/14

Average additional revenue per visit from Pinterest referrals:

$.65

(Tweet this stat)

Last updated 4/24/14

Average number of website visits generated from a Pinterest pin:

2

(Tweet this stat)

Last updated 11/13/13

Percentage of Fortune 500 companies that have a Pinterest presence:

38%

Last updated 2/22/16

Percentage of Fortune 500 companies that use Pinterest regularly:

17%

Last updated 2/22/16

Fortune 500 company with the most Pinterest followers:

Nordstrom

Last updated 2/22/16

Fortune 500 company with the most pins on Pinterest:

Kohl's

Last updated 2/22/16

Fortune 500 company with the most boards on Pinterest:

Amazon

Last updated 2/22/16

Pinterest's percentage of total North American social sharing:

29%

(Tweet this stat)

Last updated 12/11/13

Pinterest's share of total global ecommerce social sharing:

44%

(Tweet this stat)

Last updated 12/11/13

Pinterest's share of total global consumer brand social sharing:

11%

(Tweet this stat)

Last updated 12/11/13

Most repinned domain on Pinterest:

Etsy.com

(Tweet this stat)

Last updated 5/9/14

Percentage of all Pinterest pins that come from Etsy.com:

67%

(Tweet this stat)

Last updated 5/9/14

Pinterest's share of mobile traffic referrals to US news & entertainment sites:

2%

Last updated 5/16/14

Pinterest's share of desktop traffic referrals to US news & entertainment sites:

<1%

Last updated 5/16/14

Percentage of US Pinterest users that don't mind promoted pins:

31%

Last updated 6/2/14

Percentage of US Pinterest users that can't stand promoted pins:

27%

Last updated 6/2/14

Average number of website pageviews generated from a Pinterest pin:

6

(Tweet this stat)

Last updated 11/13/13

Woman on Pinterest are 30% more likely to shop online than non-using women:

Last updated 11/19/14

Percentage of all Pinterest pin clickthroughs that lead to a store or shopping site:

7%

Last updated 6/3/14

Percentage of all Pinterest pin clickthroughs that lead to a store or photo-sharing site:

8%

Last updated 6/3/14

Percentage of millenials that pin a brand on Pinterest:

11%

Data from Fall 2013

Percentage of US Charities and Non-Profits that use Pinterest:

72%

Last updated 6/24/14

Pinterest brand with the most followers:

L.L.Bean (5.1 million followers)

Last updated 12/3/15

Percentage of the Interbrand 100 brands that have a Pinterest account:

67%

Last updated 6/30/15

Percentage of the Interbrand 100 brands that posted on Pinterest in April 2015:

41%

Women on Pinterest are 46% more likely to make a fashion purchase than non-using women

Last updated 7/30/14

Women on Pinterest are 28% more likely to make a beauty purchase than non-using women

Last updated 7/23/14

Percentage of brands that use Pinterest's "Pin It" buttons on their product pages:

72%

Last updated 11/25/14

Percentage of brands that use Pinterest's "Pin It" buttons on their home pages:

56%

Last updated 11/25/14

Most popular retail products on Pinterest:

J. Crew

Last updated 11/25/14

Percentage of new Pinterest signups that are men:

33%

Last updated 11/13/15

Average amount spent per order on from a Pintrest referral on Christmas Day 2014:

$99.86

Number of Pinterest Pins with locations:

7 billion pins

Last updated 10/13/15

Percentage of Pinterest visitors that take action (save or click-through a pin):

70%

Last updated 9/16/15

Number of pin recommendations served annually on Pinterest:

1.5 trillion

Last updated 5/18/15

Number of Pins sent from one Pinterest user to another daily:

2 million

Last updated 8/6/14

Amount of new data generated on Pinterest daily:

20 Terabytes

Last updated 7/25/14

Half-life of a Pinterest pin:

3.5 months

Last updated 8/5/14

The half life of a Pinterest Pins is reportedly 1,600 times longer than a Facebook post.

Last updated 8/5/14

Images without faces reportedly get 23% more repins than ones with faces.

Last updated 7/29/14

Lighter images are reportedly repinned 20 times more than dark images.

Last updated 7/29/14

A call to action in a Pinterest pin description reportedly increases engagement

80%.

Last updated 7/29/14

Increase in searches on Pinterest from 2014-2015:

81%

Percentage of Pinners that use Pinterest to save things that inspire them:

66%

Last updated 9/16/15

Number of food and drink-related saves and searches on Pinterest in 2016:

5 billion

Pinterest's share of all content shared in the US:

7%

Last updated 1/28/15

Number of Pinterest users that pin Valentines Day related content:

29 million

Last updated 2/10/16

Number of Valentines Day related Pinterest pins:

200 million

Last updated 2/10/16

Number of Valentines Day related Pinterest searches:

58 million

Last updated 2/10/16

Top Pinterest search from male users in 2016:

Paleo ideas

Last updated 1/20/16

Top Pinterest search from female users in 2016:

Budget friendly travel with kids

Last updated 1/20/16

Percentage of total Pinterest pins are repins:

80%

(Tweet this stat)

Last updated 11/26/12

Percentage of Pinterest images that contain faces:

less than 20%

(Tweet this stat)

Last updated 5/1/13

Number of articles pinned daily on Pinterest:

14 million articles

Last updated 3/31/15

Pinterest's growth in web traffic referrals from 9/13-10/13:

30.06%

(Tweet this stat)

Last updated 1/24/14

Percentage of total social referrals to commerce sites from Pinterest:

10.38%

(Tweet this stat)

Last updated 7/21/14

Most followed board on Pinterest:

Delicious (6.9 million followers)

(Tweet this stat)

Last updated 10/18/13

Most Repinned Pinterest Pin:

Garlic Cheesy Bread (105,000 repins)

(Tweet this stat)

Last updated 10/18/13

Number of male Pinterest users that have pinned holiday content:

2 million

Last updated 9/23/15

Number of holiday gift pins on Pinterest:

92 million

Last updated 9/23/15

Number of ugly holiday sweater pins on Pinterest:

3 million

Last updated 9/23/15

Total number of holiday-themed Pinterest pins to date:

604 million

Last updated 11/12/14

Total number of gift-related Pinterest pins to date:

244 million

Last updated 11/12/14

Number of Pinterest users that save product pins to boards daily:

2 million

Last updated 11/19/14

Number of times the average Pinterest pin gets repinned:

11 times

Last updated 10/8/14

Number of Halloween Pins on Pinterest:

176 million

Last updated 9/17/14

Number of Halloween boards on Pinterest:

45 million

Last updated 9/17/14

Number of Pinterest pins sent daily:

2 million

Last updated 8/6/14

Number of fashion-related Pinterest pins:

4.5 billion

Last updated 7/30/14

Number of Pinterest users that have pinned fashion-related pins:

30 million

Last updated 7/30/14

Number of food-related pins on Pinterest:

5.7 billion

Last updated 5/28/14

Number of food-related boards on Pinterest:

100 million

Last updated 5/28/14

Number of Pinterest users with pins related to meal-planning:

5 million

Last updated 5/28/14

Number of holiday food pins on Pinterest:

11 million

Last updated 5/28/14

Number of Pinterest users with pins related to food recipes:

26 million

Last updated 5/28/14

Number of entertainment pins on Pinterest:

900 million

Last updated 4/3/14

Number of beauty-related pins on Pinterest:

176 million

Last updated 7/23/14

Number of beauty-related boards on Pinterest:

45 million

Last updated 7/23/14

Most Liked Pinterest Pin:

Nailed It (16,500 likes)

(Tweet this stat)

Last updated 5/1/13

Most Commented on Pinterest Pin:

Old Couple (875 comments)

(Tweet this stat)

Last updated 10/18/13

Pinterest's share of overall selfies shared on social media:

2%

(Tweet this stat)

Last updated 3/16/14

Average number of repins generated from a Pinterest pin:

10

(Tweet this stat)

Last updated 11/13/13

Number of places pinned on Pinterest daily:

1.5 million

(Tweet this stat)

Last updated 11/20/13

Number of places pinned on Pinterest total:

750 million

(Tweet this stat)

Last updated 11/20/13

Number of unique place boards on Pinterest:

2 million

(Tweet this stat)

Last updated 2/14/14

Percent of U.S. internet users that pinned blog posts they enjoyed to Pinterest:

.5%

(Tweet this stat)

Last updated 5/12/14

Top category for pins on Pinterest:

Food & Drink

(Tweet this stat)

Last updated 5/9/14

Percentage of Pinterest users that have pinned wedding-related content before getting engaged:

70%

Last updated 7/24/14

Best time/day to pin:

Wednesdays 1pm-2pm

Last updated 4/3/14

Best times to pin for repins:

3pm, 8pm

Last updated 4/3/14

Best time to pin for clicks:

8pm-10pm

Last updated 4/3/14

Number of tech pins on Pinterest:

36 million pins

Last updated 1/7/15

Number of tech boards on Pinterest:

2 million boards

Last updated 1/7/15

Number of Pinterest Pins saved to date by Canadian users:

4.4 billion pins

Last updated 12/1/16

Average number of pins saved daily on Pinterest by Canadian users:

3.9 million pins

Last updated 12/1/16