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QQ is an instant messaging and social platform operated by Tencent. Launched in 1999, QQ has historically been one of China’s most important consumer internet products and remains a large platform today—especially among younger audiences and entertainment/community use cases.
Quick takeaways
- Latest reported QQ mobile device MAU: 517 million as of September 30, 2025. (Tencent 3Q2025 results)
- QQ MAU peak (reported): 899 million monthly active users reported in 2016. (Tencent 3Q2016 results)
- What “mobile device MAU” means (Tencent definition): user accounts that logged in via QQ apps on smart devices (iOS/Android) and were active in the last calendar month prior to the reporting date. (Tencent operating metrics (definition))
On this page:
- How many people use QQ? (MAU)
- QQ mobile device MAU (smart devices)
- Peak concurrent QQ users
- QQ demographics (reported)
- Sources & references
How many people use QQ? (MAU)
Selected Tencent-reported QQ MAU figures:
- 2019: 731 million monthly active users (MAU)
- 2018: 807.1 million MAU
- 2017: 783.4 million MAU
QQ’s peak in popularity (reported): 899 million MAU (Tencent reporting for 2016). (Tencent 3Q2016 results)
QQ mobile device MAU (smart devices)
This is Tencent’s most consistently reported QQ “active user” metric in recent years.
- 2025 (Sep 30): 517 million mobile device MAU
- 2025 (Jun 30): 532 million mobile device MAU
- 2025 (Mar 31): 534 million mobile device MAU
- 2024 (Dec 31): 524 million mobile device MAU
- 2023: 554 million mobile device MAU
- 2022: 572 million mobile device MAU
- 2021: 552.1 million mobile device MAU
- 2020: 594.9 million mobile device MAU
- 2019: 647 million mobile device MAU
- 2018: 699.8 million mobile device MAU
- 2017: 683 million mobile device MAU
Peak concurrent QQ users
Peak number of concurrent QQ users (reported): 272 million (Tencent reporting, 2017)
QQ demographics (reported)
Share of QQ users born after 1990 (reported): 60%
Share of QQ premium users born after 1990 (reported): 60%
Average time young people spend on QQ monthly (reported): 921.3 minutes per month
Sources & references
- Tencent — 3Q2025 results (QQ mobile device MAU)
- Tencent — 2Q2025 results (QQ mobile device MAU)
- Tencent — Annual Report 2024 (QQ mobile device MAU as of Dec 31, 2024)
- Tencent — 3Q2016 results (QQ MAU 899m figure)
- Tencent — Operating metrics definitions (MAU methodology)
- Tencent — QQ MAU (2019) reporting
- Tencent — QQ MAU and smart device MAU (2017–2018) reporting
- TechNode — QQ user demographics reporting (born after 1990)
- TechNode — QQ premium demographics and time-spent reporting
