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Video streaming has moved from a fast-growing alternative to the center of home entertainment. A modern streaming category page should focus on current viewing share, usage behavior, and category structure rather than old 2017–2019 subscription stats.
Quick Answer (2026): Nielsen says streaming accounted for 44.8% of total TV usage in May 2025, its highest share on record at the time. That was also the first time streaming exceeded the combined share of broadcast and cable TV.
| Metric | Figure | Year |
|---|---|---|
| Streaming share of TV viewing | 44.8% | May 2025 |
| Broadcast share | 20.1% | May 2025 |
| Cable share | 24.1% | May 2025 |
| U.S. daily entertainment time | 6 hours | 2025 survey |
Nielsen says streaming reached 44.8% of total TV viewership in May 2025. Broadcast accounted for 20.1% and cable for 24.1%, which means streaming exceeded the combined share of both for the first time.
This is the strongest possible update for a 2026 streaming overview page because it shows streaming is no longer just a rising category. It is now the leading mode of TV consumption in the U.S.
Deloitte’s 2025 media and entertainment outlook said U.S. consumers have about six hours of entertainment time each day. That time is increasingly contested by subscription streaming, ad-supported streaming, short-form video, gaming, and creator content.
Nielsen said streaming represented 44.8% of total TV viewing in May 2025.
Yes. Nielsen said streaming’s 44.8% share topped the combined 44.2% share of broadcast and cable.
Roku statistics for 2026, including streaming households, 2025 revenue, streaming hours, platform revenue, and key business facts.
Updated Rumble stats for 2026, including monthly active users (MAUs), minutes watched per month, daily video uploads, and annual revenue with clear year labels and primary sources.
Updated Skype stats and timeline: Microsoft bought Skype for $8.5B (2011), Skype retired May 5, 2025, data export deadline June 2026, plus historical user and download milestones.
Updated TiVo stats for 2026: TiVo One monthly active users, ARPU, subscriber-household indicators, and the company’s shift away from DVR hardware to a TV OS and ad platform.
Tubi is Fox’s free, ad-supported streaming service. See updated Tubi stats on monthly active users, streaming hours, catalog scale, and key platform facts.
Updated for 2026 with the latest verifiable Vevo reach, monthly views, hours watched, and library size—plus key facts on how Vevo distributes music videos and earns revenue.
Updated VidCon stats for 2026: Anaheim dates, ticket prices and pass types, attendance benchmarks, founders, ownership, and FAQs—plus an answer box and key metrics table.
Viki statistics for 2026, including global audience reach, subtitle scale, language coverage, and key facts from Rakuten Viki sources.
Updated Vimeo stats for 2026: paid subscribers, daily uploads, total views, countries, employees, enterprise subscriber count, revenue, net earnings and adjusted EBITDA—plus a key metrics table and FAQ.
2026 refresh: Youku stats using the latest publicly cited MAU benchmark (448M MAU in Dec 2024), plus views, advertisers, ownership, and key facts.
YouNow is a live streaming platform built around real-time interaction. Explore YouNow facts and statistics including launch date, broadcast volume history, and platform features.
Explore the latest YouTube statistics for 2025, including user count, revenue, and demographics. Learn
about the popular video categories, viewership trends, and revenue growth on
the platform. Stay up-to-date with interesting facts and insights about YouTube
and its impact on video streaming industry.
Updated Zoom stats through FY 2025 (ended Jan 31, 2025): revenue ($4.665B), net income ($1.010B), gross margin (75.8%), enterprise customers (192.6K), $100K+ customers (4,088), churn (2.9%), and employees (7,412).
