Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
eCommerce has become one of the biggest structural shifts in retail. What was once a fast-growing channel is now a core part of how consumers shop across apparel, electronics, grocery, beauty, and everyday essentials.
Quick Answer (2026): eMarketer forecast worldwide retail ecommerce sales of $6.419 trillion in 2025. In the U.S., Census Bureau data shows ecommerce accounted for 18.3% of total retail sales in the fourth quarter of 2025, while China’s online retail sales reached 15.97 trillion yuan for full-year 2025.
| Metric | Figure | Year |
|---|---|---|
| Worldwide retail ecommerce sales | $6.419 trillion | 2025 |
| U.S. ecommerce share of retail sales | 18.3% | Q4 2025 |
| U.S. ecommerce sales | $365.2 billion | Q4 2025, not adjusted |
| U.S. ecommerce sales | $316.1 billion | Q4 2025, adjusted |
| China online retail sales | 15.97T yuan | 2025 |
| China online physical-goods share | 26.1% | 2025 |
eMarketer forecast worldwide retail ecommerce sales of $6.419 trillion in 2025. That makes ecommerce one of the largest and most important channels in global retail.
This is a much stronger current benchmark than the old 2018 global online-shopping figure in the original post.
The U.S. Census Bureau said ecommerce accounted for 18.3% of total retail sales in the fourth quarter of 2025. On a not-adjusted basis, U.S. ecommerce sales totaled $365.2 billion in Q4 2025. On a seasonally adjusted basis, Q4 2025 ecommerce sales were $316.1 billion.
China continues to be one of the biggest ecommerce markets in the world. Official data shows online retail sales reached 15.97 trillion yuan in 2025. Online retail sales of physical goods accounted for 26.1% of China’s total retail sales of consumer goods.
Current ecommerce stats help explain how online shopping fits into total retail spending, how fast channel shift continues, and why digital checkout, logistics, payments, and mobile shopping remain so important.
eMarketer forecast worldwide retail ecommerce sales of $6.419 trillion in 2025.
In Q4 2025, ecommerce accounted for 18.3% of total U.S. retail sales.
U.S. ecommerce sales totaled $365.2 billion on a not-adjusted basis in Q4 2025.
China’s online retail sales reached 15.97 trillion yuan in 2025.
Rent the Runway popularized designer rentals and subscription fashion. Explore updated Rent the Runway stats on subscribers, revenue history, and key business metrics.
Updated Roposo stats for 2026: monthly active users, download milestones, InMobi/Glance acquisition details, and the platform’s pivot to live/social commerce—plus a key metrics table and FAQ.
SHEIN is a global online fast-fashion and lifestyle retailer. Explore updated SHEIN stats on countries served, UK revenue and profit, IPO progress, and key company facts.
ShopBack is a cashback and rewards platform across Asia-Pacific. See users, merchant partners, cashback paid to date, transaction volume indicators, and key facts.
Updated Shopee statistics and facts for 2026, including users, gross orders, GMV, company scale, and historical milestones with sources and date labels.
Verified Shopify statistics: GMV, annual revenue, monthly recurring revenue (MRR), employee count, and key timeline milestones—linked to Shopify filings and earnings reports.
Shopkick is a shopping rewards app founded in 2009. See verified stats on users (2015 milestone), retail locations offering kicks, and engagement metrics from Shopkick’s partner pages.
Shutterfly is a major photo printing and personalized products platform. Explore key Shutterfly stats and facts—ownership, acquisitions, active users, and financial milestones.
Updated Snapdeal stats for 2026: 40M+ MAUs and 550M+ monthly page views (2024), FY24 revenue ₹379.76 Cr with adjusted EBITDA loss ₹16 Cr and net loss ₹160 Cr, plus AceVector’s IPO filings and a 2026 CCPA penalty.
Updated Stripe stats for 2026: 2025 payment volume ($1.9T), valuation ($159B), businesses served (5M+), Link users (200M+), countries supported, and key milestones—plus a metrics table and FAQs.
Updated Taobao stats for 2026: China retail marketplace users (Taobao/Tmall), Taobao Marketplace GMV history, Taobao Live GMV, Instant Commerce daily orders, Xianyu/Idle Fish scale, plus a key metrics table and FAQ.
TaskRabbit statistics for 2026, including total tasks booked, countries, employees, and key facts from the latest Taskrabbit fact sheet.
Verified Temu stats: monthly active users, U.S. vs global context, parent company PDD Holdings, and merchant ecosystem figures—each tied to a primary source.
Updated for 2026: ThredUp stats on active buyers, orders, revenue, profitability, and platform scale—plus a key metrics table, FAQs, and sources.
2026 update: Thumbtack stats on projects started, employees, 5-star reviews/projects, and key facts—plus a metrics table, FAQs, and sources.
