Taobao Statistics and User Count (2023)
Last Updated on: January 8th, 2023
Launched in May 2003, Taobao Marketplace is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. (source)
Taobao Statistics
Here are a few of the most interesting Taobao statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
Taobao User Count
Number of Taobao users:
Last updated9/14/22
Additional Taobao Statistics
Taobao general merchandise sales in FY 2019:
5.7 trillion yuan ($853 billion)
Number of Idle Fish communities:
Last updated October 2019
Number of Idle Fish sellers:
Last updated October 2019
How many people use Taobao monthly?
666 million mobile monthly active users
Last updated 11/2/18
How many people shop with Taobao annually?
601 million mobile annual active shoppers
Last updated 11/2/18
Average amount spent by Alibaba Passport users on Tmall/Taobao:
Last updated 11/23/16
Percentage of Taobao monthly active users that are in their 20s or 30s:
Last updated 7/24/16
Percentage of Taobao mobile users in China that are under 30:
Last updated 7/7/16
Percentage of Taobao mobile users in China that are men:
Last updated 7/7/16
Percentage of Taobao mobile users in China that are women:
Last updated 7/7/16
Average number of times a day Taobao users open its mobile app:
Last updated 7/7/16
Average number of items Taobao users look at on the mobile app:
Last updated 7/7/16
Number of people that use Taobao Live:
Last updated 6/7/17
Amount of time that users spend watching live streaming video on Taobao annually:
Last updated 6/7/17
Taobao GMV for FY 2018:
RMB2,689 billion (US$428 billion)
Increase in Taobao GMV from FY 2017 to FY 2018:
Number of counties in China that Rural Taobao covers:
Last updated 6/22/18
Number of service centers in China for Rural Taobao:
Last updated 6/22/18
Number of Taobao active content creators:
Last updated 12/20/18
Number of Taobao monthly active mobile users:
Last updated June 2015
Percentage of Taobao transactions that take place on mobile:
Last updated 12/8/15
Number of Taobao users in Singapore:
Last updated 9/24/13
Number of Taobao users in Malaysia:
Last updated 9/24/13
Number of merchants on Taobao:
Last updated 11/21/14
Number of active users for Alibaba’s Taobao mobile shopping app:
Last updated 11/28/13
Taobao’s share of China’s mobile shopping market:
Last updated 5/15/14
Amount that post-90s shoppers in China spend on Taobao monthly:
Last updated 1/17/15
Gross merchandise value for Taobao in Q3 2014:
Top items sold through Taobao Rural Service Centers in the first half of 2015:
Average number of time Taobao app users launch it daily:
Last updated 8/11/16
Average number of comments and reviews posted on Taobao daily:
Last updated 8/12/16
Percentage of the independent designers on Taobao that are under the age of 33:
Last updated 9/14/18
Number of Taobao users that watched livestreams on it in 2019:
Number of livestreams on Taobao in 2019:
Amount of revenue Taobao livestreams generated in 2019:
5.7 billion yuan ($28 billion)
Average amount of time Chinese consumers spend viewing Taobao Live:
Last updated January 2020
Amount that Taobao Live generated in GMV in calendar year 2020:
Number of Taobao Deals users:
100 million annual active consumers
Last updated 12/31/20
Taobao Facts
- Website: Official Website
- Year Founded: 2003
- Headquarters: Hangzhou, China
- Founder(s): Jack Ma
- Parent Company: Alibaba
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Taobao statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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