Taobao Statistics, User Counts and Facts (2021)

Here are a few of the most interesting Taobao statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Taobao Facts

What is Taobao?

Launched in May 2003, Taobao Marketplace is the online shopping destination of choice for Chinese consumers looking for wide selection, value and convenience. Shoppers choose from a wide range of products and services on Taobao Marketplace, which features hundreds of millions of product and service listings. (source)

Taobao User Count

Number of Taobao daily active users (DAU):

299 million

Last updated 6/26/19

Additional Taobao Statistics

Taobao general merchandise sales in FY 2019:

5.7 trillion yuan ($853 billion)

Number of Idle Fish communities:

1.3 million

Last updated October 2019

Number of Idle Fish sellers:

60 million active sellers

Last updated October 2019

How many people use Taobao monthly?

666 million mobile monthly active users

Last updated 11/2/18

How many people shop with Taobao annually?

601 million mobile annual active shoppers

Last updated 11/2/18

Average amount spent by Alibaba Passport users on Tmall/Taobao:


Last updated 11/23/16

Percentage of Taobao monthly active users that are in their 20s or 30s:


Last updated 7/24/16

Percentage of Taobao mobile users in China that are under 30:


Last updated 7/7/16

Percentage of Taobao mobile users in China that are men:


Last updated 7/7/16

Percentage of Taobao mobile users in China that are women:


Last updated 7/7/16

Average number of times a day Taobao users open its mobile app:

7 times per day

Last updated 7/7/16

Average number of items Taobao users look at on the mobile app:

19 items

Last updated 7/7/16

Number of people that use Taobao Live:


Last updated 6/7/17

Amount of time that users spend watching live streaming video on Taobao annually:

140 million hours

Last updated 6/7/17

Taobao GMV for FY 2018:

RMB2,689 billion (US$428 billion)

Increase in Taobao GMV from FY 2017 to FY 2018:


Number of counties in China that Rural Taobao covers:

700 counties

Last updated 6/22/18

Number of service centers in China for Rural Taobao:

30,000 service centers

Last updated 6/22/18

Number of Taobao active content creators:

1.6 million

Last updated 12/20/18

Number of Taobao monthly active mobile users:

149 million users

Last updated June 2015

Percentage of Taobao transactions that take place on mobile:


Last updated 12/8/15

Number of Taobao users in Singapore:


Last updated 9/24/13

Number of Taobao users in Malaysia:


Last updated 9/24/13

Number of merchants on Taobao:

7 million

Last updated 11/21/14

Number of active users for Alibaba’s Taobao mobile shopping app:

320 million

Last updated 11/28/13

Taobao’s share of China’s mobile shopping market:


Last updated 5/15/14

Amount that post-90s shoppers in China spend on Taobao monthly:

$4 billion

Last updated 1/17/15

Gross merchandise value for Taobao in Q3 2014:

$61.9 billion

Top items sold through Taobao Rural Service Centers in the first half of 2015:

Home Appliances

Average number of time Taobao app users launch it daily:

7 times

Last updated 8/11/16

Average number of comments and reviews posted on Taobao daily:

20 million

Last updated 8/12/16

Percentage of the independent designers on Taobao that are under the age of 33:


Last updated 9/14/18

Number of Taobao users that watched livestreams on it in 2019:

400 million users

Number of livestreams on Taobao in 2019:

60,000 livestreams

Amount of revenue Taobao livestreams generated in 2019:

5.7 billion yuan ($28 billion)

Average amount of time Chinese consumers spend viewing Taobao Live:

350,000 hours

Last updated January 2020

Amount that Taobao Live generated in GMV in calendar year 2020:

RMB400 billion

Number of Taobao Deals users:

100 million annual active consumers

Last updated 12/31/20

Get the Full Industry Report

dmr industry report company statistics factsThis report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Alibaba Properties Report (Alibaba, Alipay, Tmall and Taobao).

Report 2: China Digital Companies Report (Alibaba, Alipay, Baidu, Ctrip,, QQ, YY, Tmall, Taobao, WeChat and Weibo).

Report 3:  eCommerce  Companies Report (Includes: Alibaba, Alipay, Amazon, Amazon Prime, Ebay, Etsy, Flipkart,, Tmall, Taobao, PayPal, Paytm, Walmart and Square).


Please note that some of these numbers are easier to find than others. A few of these Taobao stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and