Netflix Statistics (2026): Subscribers, Revenue, Net Income, Ad Tier Users

Netflix is a global entertainment service offering TV series, films, and games across many languages and genres. It began as a DVD-by-mail business and later became one of the world’s largest streaming platforms. This page compiles verified Netflix statistics—including paid memberships, revenue, net income, and advertising metrics—using primary filings and official investor updates.

On this page:

• Netflix history (key milestones)
• How many subscribers / paid memberships does Netflix have?
• Netflix revenue and net income (annual)
• Netflix advertising and ad-supported plan metrics
• Content investment (SEC-reported content cash flow metrics)
• Methodology
• Sources & references

Netflix history (selected milestones)

• 1997: Netflix, Inc. was incorporated on August 29, 1997. (Netflix 2025 Form 10-K (SEC))
• 1998: Netflix began operations on April 14, 1998. (Netflix 2025 Form 10-K (SEC))
• 2024: Netflix finished 2024 with 301.63M global streaming paid memberships. (Netflix Q4 2024 shareholder letter (SEC exhibit))
• 2025: Netflix crossed the 325M paid memberships milestone during Q4 2025. (Netflix Q4 2025 shareholder letter)

How many subscribers / paid memberships does Netflix have?

Latest milestone: Netflix reported it crossed 325 million paid memberships during Q4 2025. (Netflix Q4 2025 shareholder letter)

Netflix paid memberships by year (selected year-end figures):

• 2025: 325M+ (milestone crossed in Q4) (Shareholder letter)
• 2024: 301.63M (Q4 2024 shareholder letter (SEC))
• 2023: 260.28M (Q4 2024 shareholder letter (SEC))

Note: Netflix announced it would stop reporting quarterly subscriber numbers starting with 2025 quarterly reporting and focus on other performance metrics; it still reports major milestones. (The Hollywood Reporter)

Netflix revenue and net income (annual)

Total revenue (SEC-reported):

• 2025: $45.183B (2025 Form 10-K (SEC))
• 2024: $39.001B (2024 Form 10-K (SEC))
• 2023: $33.723B (2024 Form 10-K (SEC))
• 2022: $31.616B (2024 Form 10-K (SEC))

Net income (SEC-reported):

• 2025: $10.981B (2025 Form 10-K (SEC))
• 2024: $8.712B (2025 Form 10-K (SEC))
• 2023: $5.408B (2025 Form 10-K (SEC))

Netflix advertising and ad-supported plan metrics

Advertising revenue (company-reported): Netflix said ad revenue grew more than 2.5x to over $1.5B in 2025. (Netflix Q4 2025 shareholder letter)

Ad-supported plan scale (reported): Netflix said its ad-supported tier reached 94 million users as of May 2025. (Reuters)

Content investment (SEC-reported metrics)

Netflix does not publish “content spend” as a single standardized public metric across all articles online. The most verifiable view comes from SEC cash flow and income statement line items:

• Additions to content assets (cash flow): $17.097B (2025), $16.224B (2024), $12.555B (2023). (Netflix 2025 Form 10-K (SEC))
• Amortization of content assets: $16.422B (2025), $15.302B (2024), $14.197B (2023). (Netflix 2025 Form 10-K (SEC))

Methodology

• Primary sources first: Revenue and net income figures are taken from Netflix Forms 10-K filed with the SEC.
• Milestones over forecasts: Subscriber/membership figures prioritize official shareholder letters and SEC exhibits; forward-looking projections were removed.

Sources & references

• Netflix 2025 Form 10-K (SEC) — revenue, net income, content asset metrics, incorporation/operations dates
• Netflix 2024 Form 10-K (SEC) — revenue and operating results highlights
• Netflix Q4 2024 shareholder letter (SEC exhibit) — 301.63M memberships (2024 year-end) and 260.28M (Q4 2023)
• Netflix Q4 2025 shareholder letter — 325M paid memberships milestone; ad revenue over $1.5B (2025)
• Reuters — ad-supported tier user figure (May 2025)
• The Hollywood Reporter — Netflix change in subscriber reporting approach