Physical Address
304 North Cardinal St.
Dorchester Center, MA 02124
Social media now shapes communication, culture, news distribution, creator economies, advertising, and ecommerce. A current social media overview page should focus on present-day user totals, platform reach, and daily usage rather than old 2015–2022 snapshots.
Quick Answer (2026): DataReportal says there were 5.66 billion social media user identities worldwide at the start of October 2025. In the U.S., Pew Research Center found that 84% of adults use YouTube, 71% use Facebook, and 50% use Instagram.
| Metric | Figure | Year |
|---|---|---|
| Global social media user identities | 5.66 billion | Oct. 2025 |
| U.S. adults using YouTube | 84% | 2025 |
| U.S. adults using Facebook | 71% | 2025 |
| U.S. adults using Instagram | 50% | 2025 |
| U.S. adults using TikTok | 37% | 2025 |
| Daily TikTok use among U.S. adults | 24% | 2025 |
DataReportal’s global social media update says there were 5.66 billion social media user identities worldwide at the start of October 2025. That makes social media one of the largest and most important digital behaviors in the world.
Pew Research Center’s 2025 study found that 84% of U.S. adults use YouTube and 71% use Facebook. Instagram reached 50% of adults, while 37% used TikTok and 32% used WhatsApp.
Those are much stronger and more current benchmarks than the outdated “69% of American adults use social media” figure in the original post.
Pew’s 2025 frequency data found that about half of U.S. adults use Facebook and YouTube at least once a day. The same report said 24% of U.S. adults use TikTok daily.
Social media is no longer just about staying in touch with friends. It now influences entertainment, political communication, digital advertising, shopping behavior, and cultural discovery at global scale.
DataReportal says there were 5.66 billion social media user identities worldwide at the start of October 2025.
Pew found that YouTube and Facebook remain the most widely used platforms among U.S. adults.
Pew found that 50% of U.S. adults use Instagram in 2025.
Pew said 24% of U.S. adults use TikTok daily in 2025.
Updated Facebook statistics and key facts: confirmed user metrics, Meta revenue by year, major milestones, and sources for marketers, students, and researchers.
Updated for 2026: Foursquare by the numbers—Places database size, global coverage, venue categories, check-ins, and what Foursquare sells today (Places + APIs).
GIPHY statistics for 2026, including daily reach, search volume, ownership, funding and key platform facts.
Updated GroupMe stats for 2026: 2024 usage milestones (2.6B emoji reactions, 11B chat opens, 500M profile views), 5,000-member group limit, 10M+ Android downloads, and key history under Microsoft.
Handshake connects students and recent grads with employers through university partnerships. See the latest Handshake user-network stats, scale indicators, and key facts.
Updated for 2026: Imgur traffic and engagement (January 2026 estimates), platform overview, and key facts—plus a metrics table, FAQs, and what’s changed lately.
imo statistics for 2026, including monthly users, countries, languages, and Android install milestones from official app listing data.
Updated for 2026: IMVU stats on monthly active users, registered users, virtual goods, creators, and time spent—plus a metrics table, FAQs, and sources.
Verified Instagram statistics and facts, including launch date, Meta acquisition price, ad-reach user counts, and major product milestones—plus sources for every figure.
Updated for 2026: Kik Messenger by MediaLab—latest available user metrics, installs, message volume, background, safety notes, and a quick FAQ for brands and curious users.
Updated for 2026: Lemon8 by ByteDance—latest reported monthly active users, total installs, top markets, and growth trends tied to TikTok. Includes an answer box, key metrics table, and FAQ.
Letterboxd is the social home for movie lovers—ratings, reviews, lists, and watch diaries. Explore updated Letterboxd stats, growth milestones, and key platform facts.
Life360 statistics for 2026, including MAUs, paying circles, revenue, countries and key family safety app facts.
Updated Likee stats for 2026: Likee reached 500M+ Google Play downloads, and JOYY reported Likee averaged 30.6M mobile MAUs in Q4 2024 (down from 33.9M in Q3). Includes launch details and ownership history.
Updated LINE stats for 2026: global MAUs, Japan MAUs, Taiwan/Thailand/Indonesia reach, mobile-first usage, LINE Music MAUs, LINE Pay milestones and shutdown in Japan—plus a key metrics table and FAQ.
