65 LINE Statistics and Facts (2020) | By the Numbers



LINE Statistics and Facts

Here are some of the more interesting LINE statistics and facts I've been able to dig up recently. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Generally speaking, one of the toughest things for a social network to do successfully is turn a profit. We have seen so many of them struggle over the years to monetize their seemingly successful venture. It is always a delicate balancing game of user experience and privacy versus profitability and only those that are the most creative tend to survive. LINE Statistics and FactsThese profitability issues don't seem to translate to social chat as a number of them have done quite well monetizing user activity and participation.

One of the more successful social chat app companies in terms of revenue generation is Japan's LINE (not a typo, they spell it in all caps). Through a creative combination of sticker sales and a bunch of interconnected mobile apps and games, LINE has been able to grow quickly and profitably.

As with many of its Asia-Pacific chat app counterparts, LINE is growing very quickly and is spread well past its native domicile. If you haven't heard of LINE yet, you will and marketers should absolutely take note.

Here is a start; here is a collection of the most interesting statistics I could dig up on LINE. As always, there will be updates in the future....

LINE Facts

LINE Statistics

How many people use LINE (total):

600 million registered users

Last updated 2/8/15


How many people use LINE (monthly):

187 million monthly active users

Last updated 6/6/19


Number of LINE Music users:

11 million monthly active users

Last updated 6/27/19


Number of LINE users in their 4 key countries (Japan, Taiwan, Thailand and Indonesia):

164 million monthly active users

Last updated 1/1/19


Number of LINE users in Japan:

78 million monthly active users

Last updated 10/24/18


Number of LINE official accounts:

677

Last updated 10/24/18


Number of LINE sticker creators:

610,000

Last updated 10/6/16


Number of sticker sets and themes that have been created on LINE:

320,000

Last updated 10/6/16


LINE revenue (annual):


Number of stickers sent per day on LINE:

2.4 billion

Last updated 3/24/16


Total number of LINE app downloads:

1 billion

Last updated 6/24/14


Number of LINE downloads on Google Play:

500 million

Last updated 5/27/16


Number of LINE users in the U.S.:

25 million

Last updated 10/20/14


Percentage of female smartphone owners, age 10-19, in Japan that use LINE:

95%

Last updated 11/31/16


Percentage of male smartphone owners, age 10-19, in Japan that use LINE:

89.1%

Last updated 1/31/16


Percentage of LINE monthly active users that are in Japan, Taiwan, Thailand or Indonesia:

67.3%

Last updated 1/27/16


Average monthly number of payments on LINE Pay:

10 million transactions

Last updated 11/29/17


Number of global LINE Pay users:

40 million

Last updated 6/28/18


Number of LINE Pay users in Japan:

30 million

Last updated 11/29/17


Number of locations that accept LINE Pay:

1.33 million

Last updated 1/1/19


LINE Pay global transaction volume (annual):


Number of countries that LINE has users in:

230 countries

Last updated 3/24/16


of LINE users in Thailand:

44 million monthly active users

Last updated 10/24/18


Number of LINE users in Indonesia:

22 million monthly active users

Last updated 10/24/18


Number of LINE users in India:

30 million

Last updated 10/20/14


Number of LINE users in Taiwan:

21 million monthly active users

Last updated 10/24/18


Number of LINE users in Spain:

18 million

Last updated 10/9/14


Number of LINE users in Mexico:

15 million

Last updated 9/12/14


Number of LINE users in Korea:

14 million

Last updated 9/12/14


Number of LINE users in Malaysia:

10 million

Last updated 9/12/14


Number of LINE users in Columbia:

11 million

Last updated 9/12/14


Number of languages supported by LINE:

17

Get the Industry Report

This report is available in an annual industry report. Some of the data in industry reports include:

  • Users
  • Demographics
  • Revenue
  • Growth
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of the report, click on the button below to purchase it.

Report 1: Messaging App Company Report (Includes: Apple, Facebook Messenger, Kik, LINE, QQ, Skype, Snapchat, Viber, WeChat and WhatsApp).




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