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Retail is one of the biggest sectors in the global economy, covering everything from food and apparel to ecommerce, department stores, specialty chains, and omnichannel shopping. In 2026, the strongest way to understand retail is through current sales totals, online share, and the size of key markets like the United States and China.
Quick Answer (2026): The National Retail Federation forecasts that U.S. retail sales will reach between $5.42 trillion and $5.48 trillion in 2025, after totaling $5.29 trillion in 2024. In China, official data shows retail sales of consumer goods reached 50.12 trillion yuan in 2025, including nearly 15.97 trillion yuan in online retail sales.
| Metric | Figure | Year |
|---|---|---|
| U.S. retail sales forecast | $5.42T to $5.48T | 2025 |
| U.S. retail sales | $5.29T | 2024 |
| China retail sales of consumer goods | 50.12T yuan | 2025 |
| China online retail sales | 15.97T yuan | 2025 |
| China online physical-goods share | 26.1% | 2025 |
| U.S. holiday retail forecast | $1.01T to $1.02T | 2025 |
The National Retail Federation forecasts that U.S. retail sales in 2025 will total between $5.42 trillion and $5.48 trillion. That follows $5.29 trillion in sales during 2024, which means retail remains one of the largest and most important sectors of the U.S. economy.
For context, NRF also forecast that the 2025 holiday shopping season would exceed $1 trillion for the first time, showing how large year-end retail demand has become.
China remains one of the world’s most important retail markets. Official National Bureau of Statistics data shows the country’s total retail sales of consumer goods reached 50.12 trillion yuan in 2025, up 3.7% year over year.
China’s online retail sales reached 15.97 trillion yuan in 2025, while online retail sales of physical goods accounted for 26.1% of total retail sales of consumer goods.
Retail trends shape consumer spending, employment, logistics, and ecommerce growth. A current retail overview page should not rely on isolated 2019 half-year numbers when full-year 2024 and 2025 official data is available.
NRF forecasts U.S. retail sales of $5.42 trillion to $5.48 trillion in 2025.
U.S. retail sales totaled $5.29 trillion in 2024.
China’s retail sales of consumer goods reached 50.12 trillion yuan in 2025.
China’s online retail sales reached 15.97 trillion yuan in 2025, with online physical goods accounting for 26.1% of total retail sales.
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