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Ulta Beauty is the largest specialty beauty retailer in the United States, selling cosmetics, skincare, haircare, fragrance, and wellness products across a nationwide store network and through its ecommerce and mobile apps. Ulta also operates in-store salon services and one of the biggest loyalty programs in U.S. retail.
Because Ulta is publicly traded, the most reliable way to track the company is through its SEC filings and earnings releases. The metrics that best capture Ulta’s scale are store count, net sales, net income, loyalty members, and assortment size (products and brands).
Answer box: Ulta Beauty ended fiscal 2024 (year ended Feb. 1, 2025) with 1,445 stores. For the year, Ulta reported $11.30B in net sales and $1.20B in net income. Ulta’s loyalty program lists 42M+ members, and Ulta reports carrying about 29,000 products from roughly 600 brands. As of Feb. 1, 2025, Ulta had about 58,000 associates (full-time + part-time).
Key metrics table (latest available)
Ulta’s fiscal year labels can be confusing. The table below shows results by fiscal year-end date as reported in Ulta’s filings and earnings materials.
| Metric | FY ended Feb 1, 2025 (Fiscal 2024) | FY ended Feb 3, 2024 (Fiscal 2023) | FY ended Jan 28, 2023 (Fiscal 2022) |
|---|---|---|---|
| Net sales | $11.2957B | $11.2073B | $10.2086B |
| Net income | $1.2011B | $1.2910B | $1.2424B |
| Stores (end of period) | 1,445 | 1,385 | 1,355 |
Ulta Beauty fast facts
- Loyalty program: Ulta Beauty Rewards lists 42M+ members.
- Assortment size: Ulta reports offering ~29,000 products from ~600 brands across stores, Ulta.com, and mobile apps.
- Employees (associates): Ulta reported ~58,000 total associates as of Feb. 1, 2025 (20,000 full-time; 38,000 part-time).
What’s changing in 2026
Ulta and Target agreed not to renew their shop-in-shop partnership, which is scheduled to conclude in August 2026. Until then, Ulta products remain available at Target locations and online where offered.
FAQ
How many stores does Ulta have?
Ulta reported 1,445 stores at the end of fiscal 2024 (year ended Feb. 1, 2025).
How much revenue does Ulta make?
Ulta reported $11.2957B in net sales for fiscal 2024 (year ended Feb. 1, 2025).
How profitable is Ulta Beauty?
Ulta reported $1.2011B in net income for fiscal 2024 (year ended Feb. 1, 2025).
How many loyalty members does Ulta have?
Ulta’s loyalty page lists 42M+ members for Ulta Beauty Rewards.
How many products and brands does Ulta carry?
Ulta reports offering about 29,000 products from about 600 brands across its stores and digital platforms.
How many employees work at Ulta Beauty?
Ulta reported about 58,000 total associates as of Feb. 1, 2025 (full-time + part-time).
