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Temu is a low-price online marketplace operated by PDD Holdings (the same parent company as Pinduoduo). It sells a broad range of categories (apparel, home, electronics, beauty, and more) and has expanded rapidly across multiple regions.
Quick takeaways
- Monthly active users (worldwide): Investors.com reported 167 million monthly active users worldwide at the end of Q1 2024, including 50.4 million in the U.S. (Investors.com)
- EU average monthly active users: Reuters reported Temu said it had about 75 million average monthly active users in the EU for the six months ended March 31, 2024. (Reuters)
- U.S. daily-user swing (policy impact): Reuters reported daily U.S. users fell 48% in May vs. March 2025, citing Sensor Tower, after the end of the “de minimis” shipping exemption and Temu’s U.S. advertising cuts. (Reuters)
- Global MAU distribution (reported): The same Reuters report cited an HSBC note stating non-U.S. users were ~90% of Temu’s 405 million global monthly active users in Q2 2025. (Reuters)
On this page:
- What is Temu?
- Temu user and audience stats
- Geographic distribution (U.S. vs. non-U.S., EU)
- Policy and fulfillment changes that affected usage
- Methodology
- Sources & references
What is Temu?
Temu is a global e-commerce marketplace owned by PDD Holdings, which also operates Pinduoduo. Temu’s model emphasizes low prices and rapid assortment expansion across categories, and it has scaled quickly in both the U.S. and international markets. (Reuters)
Temu user and audience stats
Monthly active users (worldwide, reported):
Investors.com reported Temu had 167 million monthly active users worldwide at the end of Q1 2024, including 50.4 million in the U.S. (Investors.com)
Global monthly active users and non-U.S. share (reported):
Reuters reported (citing an HSBC analyst note) that non-U.S. users rose to 90% of Temu’s 405 million global monthly active users in Q2 2025. (Reuters)
Geographic distribution
European Union (reported):
Reuters reported Temu said it had about 75 million average monthly active users in the EU for the six months ended March 31, 2024, putting it above the EU Digital Services Act threshold for “very large online platforms.” (Reuters)
United States (reported):
A Reuters report (citing Sensor Tower) said Temu’s daily U.S. users fell 48% in May compared to March 2025 after the end of the “de minimis” exemption and a pullback in U.S. advertising. (Reuters)
Policy and fulfillment changes that affected usage
Reuters reported Temu shifted strategy after the U.S. ended the “de minimis” practice (which had allowed low-value packages to enter tariff-free), cutting advertising and moving toward a fulfillment approach involving U.S. warehouses and new merchant logistics responsibilities. (Reuters)
Methodology
- Source hierarchy: Preference is given to reputable business reporting (Reuters) and clearly attributed platform/user metrics from established outlets.
- No speculation: This page excludes forecasts and unverified estimates. If a statistic varies by source, it is presented with the exact reporting context (e.g., “reported at end of Q1 2024”).
- Definitions matter: “Monthly active users” and “daily users” are not interchangeable; this page keeps the original metric type used by each cited source.
Sources & references
