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Kijiji is one of Canada’s best-known local classifieds platforms—used to buy and sell items, find rentals, discover services, and browse cars and jobs. The experience is built around local search: you pick a city or region, scan listings, message sellers directly, and (in many cases) meet locally to complete the transaction.
Kijiji’s staying power comes from the same thing that made Craigslist famous: a big supply of local listings and a low-friction way to connect buyer to seller. But because it’s an open marketplace, users should follow safety best practices and watch for scams—especially in high-risk categories like rentals and high-value electronics.
Answer box: Kijiji reported 14+ million monthly buyers and sellers in Canada, 5+ million active listings, and 256 million searches per month (2021). For a current traffic snapshot, Similarweb estimates ~15.1M visits to kijiji.ca in January 2026 (third-party estimate).
Kijiji Key Metrics (Latest Available)
| Metric | Figure (with year) | Source |
|---|---|---|
| Monthly buyers & sellers (Canada) | 14+ million per month (2021) | Newswire release (Jun 21, 2021) |
| Active listings | 5+ million listings (2021) | Newswire release (Jun 21, 2021) |
| Monthly searches | 256 million searches per month (2021) | Newswire release (Jun 21, 2021) |
| New ads posted | 2 new ads every second (2021) | Newswire release (Jun 21, 2021) |
| Estimated site traffic | 15.1M visits (Jan 2026 estimate) | Similarweb (kijiji.ca) |
What Kijiji Is Used For
Kijiji is designed for local intent—people searching for something nearby and expecting to message, negotiate, and pick up locally. Common high-traffic categories include:
- For sale: furniture, phones, computers, tools, bikes, and everyday household items
- Autos: cars, trucks, and parts
- Real estate: apartments, rooms, rentals, and home services
- Services: repairs, lessons, movers, and local businesses
- Jobs: local hiring and gig work (market-dependent)
How Kijiji Makes Money
Most Kijiji listings are free, but classifieds platforms typically monetize through paid options like promoted listings, category fees in select verticals, and professional subscriptions (for example, business tools in rentals or services). Kijiji also offers safety and moderation resources to improve marketplace trust.
Ownership and Brand Context
Kijiji launched in 2005 and has historically been associated with eBay’s classifieds operations. eBay completed the transfer of its classifieds business to Adevinta in June 2021, and Kijiji Canada is presented as part of that broader classifieds portfolio.
eBay press release (Jun 25, 2021)
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Adevinta press release (Jun 25, 2021)
Kijiji Safety Tips (Worth Reading)
- Watch for phishing: scammers may try to move you off-platform or ask for “verification” codes.
- Avoid risky payments: be cautious with wire transfers, gift cards, and unusual shipping arrangements.
- Meet safely: use public places and bring someone along for high-value transactions.
- Report suspicious ads: use built-in reporting tools when something looks off.
Kijiji help: phishing scams
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Kijiji help: suspicious ads
Notable Historical Kijiji Stats (With Year Labels)
- Monthly buyers & sellers: 14+ million (2021) — Newswire
- Active listings: 5+ million (2021) — Newswire
- Monthly searches: 256 million (2021) — Newswire
FAQ
How many people use Kijiji?
Kijiji stated it connects 14+ million buyers and sellers each month in Canada (2021). Kijiji does not publish a frequently updated public dashboard of monthly users, so newer “usage” discussions often rely on third-party traffic estimates.
Source: Newswire (Jun 21, 2021)
How many listings are on Kijiji?
Kijiji stated there are 5+ million active listings on the network (2021).
Source: Newswire (Jun 21, 2021)
How many searches happen on Kijiji each month?
Kijiji stated users perform about 256 million searches per month (2021).
Source: Newswire (Jun 21, 2021)
How much traffic does kijiji.ca get today?
Kijiji doesn’t publish first-party traffic totals publicly. Similarweb estimates ~15.1M visits to kijiji.ca in January 2026 (estimated data).
Source: Similarweb (kijiji.ca)
Who owns Kijiji?
Kijiji Canada is part of Adevinta’s classifieds group following eBay’s transfer of its classifieds business to Adevinta (completed June 2021).
Source: eBay (Jun 25, 2021)
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Source: Adevinta (Jun 25, 2021)
