Lazada Statistics and User Count (2023)

Last Updated on: March 15th, 2023

Lazada Statistics 2023 and Lazada user count

Here are a few of the most interesting Lazada statistics and facts I was able to dig up including Lazada user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

lazada statistics user count facts 2023Lazada is an online shopping platform that operates in Southeast Asia, including countries such as Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The platform offers a wide range of products, including electronics, fashion, household goods, and beauty products, among others.

Lazada was founded in 2012 by Rocket Internet, a German technology incubator, with the aim of creating an e-commerce platform to cater to the needs of consumers in Southeast Asia. The platform initially launched in Indonesia and quickly expanded to other countries in the region, growing to become one of the largest online shopping destinations in Southeast Asia.

In 2016, Alibaba Group, the Chinese e-commerce giant, acquired a controlling stake in Lazada, providing the platform with access to Alibaba’s technology and expertise in e-commerce. Since then, Lazada has continued to expand its operations and offerings, introducing new features such as LazMall, a platform for authentic branded products, and Lazada Wallet, a digital payment service.

Today, Lazada is headquartered in Singapore and employs over 10,000 people across the region. The platform is known for its broad product selection, competitive prices, and fast and reliable delivery, and has become a popular destination for online shoppers in Southeast Asia.

Lazada Statistics

Lazada User Count

How many people use Lazada?

150 million monthly average users

Last updated 9/17/21

Additional Lazada Stats

Monthly pageviews for Lazada in Thailand:

40.9 million

Last updated 3/3/17

Monthly visits to Lazada from users in Singapore:

10 million

Last updated 6/2/18

Number of sellers on Lazada:

145,000 sellers

Last updated 9/4/18

Number of products on Lazada:

300 million

Last updated 4/3/19

Number of brands on Lazada:

3,000 Brands

Last updated 9/4/18

Number of brands from Thailand in Lazada’s LazMall:

18,000 brands

Last updated 3/6/21

Reported amount Alibaba invested in Lazada in 2016:

$1 billion

Alibaba’s reported total amount invested in Lazada:

$4 billion

Last updated 3/19/18

Alibaba’s stake in Lazada:


Last updated 3/19/18

Lazada Facts

Please note that some of these numbers are easier to find than others. A few of these Lazada statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

Related Categories:

Business Statistics, eCommerce Statistics, Online Marketplace Statistics

About Craig Smith

DMR Publisher. Director of Marketing by day and I run this little site at night. Other interests include Disney, Sports, 80's Nostalgia, LEGO, Star Wars and Tech Gadgets. Other sites include and