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Here is my periodically updated rundown of the biggest social media platforms in the world based on users. Because platforms report “users” differently, the table notes the metric used for each platform (monthly active users vs. potential advertising reach, etc.).
Biggest social media platforms in the world (ranked by users)
| Rank | Platform | Users | Metric used | Source |
|---|---|---|---|---|
| 1 | 3.07 billion | Monthly active users (MAU) | DataReportal | |
| 2 | 3.0 billion | Monthly active users (MAU) | DataReportal | |
| 3 | 3.0 billion | Monthly active users (MAU) | DataReportal | |
| 4 | YouTube | 2.58 billion | Potential advertising reach | DataReportal |
| 5 | TikTok | 1.99 billion | Potential ad reach (adults 18+) | DataReportal |
| 6 | WeChat / Weixin | 1.41 billion | Monthly active users (MAU) | DataReportal |
| 7 | 1.33 billion | Potential ad reach (based on total members; not MAU) | DataReportal | |
| 8 | Telegram | 1.0 billion | Monthly active users (MAU) | DataReportal |
| 9 | Facebook Messenger | 942 million | Potential advertising reach | DataReportal |
| 10 | Snapchat | 932 million | Monthly active users (MAU) | DataReportal |
| 11 | 765 million | Potential advertising reach | DataReportal | |
| 12 | Douyin | 728 million | Monthly active users (MAU) | DataReportal |
| 13 | Kwai / Kuaishou | 715 million | Monthly active users (MAU) | DataReportal |
| 14 | 588 million | Monthly active users (MAU) | DataReportal | |
| 15 | 578 million | Monthly active users (MAU) | DataReportal | |
| 16 | X (formerly Twitter) | 557 million | Potential advertising reach | DataReportal |
| 17 | 532 million | Monthly active users (MAU) | DataReportal | |
| 18 | Threads | 400 million | Monthly active users (MAU) | Meta announcement coverage |
| 19 | Discord | 200 million+ | Monthly active users (company statement) | Discord (company page) |
Sources and references
