Alibaba Group is a multinational technology company headquartered in Hangzhou, China. Founded in 1999, Alibaba operates a broad portfolio of businesses across e-commerce, cloud computing, logistics, digital media, and related technology services.
Its best-known commerce platforms include Taobao, Tmall, Alibaba.com, and AliExpress. Alibaba also operates Alibaba Cloud and has historically invested in logistics infrastructure through Cainiao.
This page compiles verified Alibaba statistics and historical figures from company reports and other cited sources, with a focus on user scale, revenue, net income, and gross merchandise volume (GMV).
Alibaba Key Statistics (2026 overview)
Quick answer: Alibaba reported 1.31 billion annual active customers (company-wide, across its ecosystem) in its 2023 corporate overview, and the company reported RMB 868.69 billion in revenue and RMB 65.58 billion in net income for fiscal year 2023.
- Annual active customers (company-wide): 1.31 billion (2023)
- Revenue (FY 2023): RMB 868.69 billion
- Net income (FY 2023): RMB 65.58 billion
- GMV (FY 2023): RMB 8.3 trillion
- China commerce mobile MAUs: 902 million (2020, historical figure in cited company materials)
What is Alibaba?
Alibaba Group is a Chinese technology and e-commerce company that operates consumer marketplaces, business-to-business commerce platforms, cloud services, logistics infrastructure, and other digital businesses. Its core commerce ecosystem includes platforms used by consumers, merchants, and businesses in China and internationally.
Major Alibaba platforms and services include:
- Alibaba.com (global B2B wholesale marketplace)
- Taobao (consumer marketplace in China)
- Tmall (B2C marketplace for brands and retailers)
- AliExpress (international consumer marketplace)
- Alibaba Cloud (cloud computing and AI/cloud services)
Related reading: AliExpress statistics
Alibaba User Statistics
How many people shop on Alibaba?
- 2023: 1.31 billion annual active customers
- 2020: 779 million annual active customers
- 2019: 757 million annual active customers
- 2018: 636 million annual active customers
- 2017: 515 million annual active customers
- 2016: 443 million annual active customers
- 2015: 407 million annual active customers
- 2014: 334 million annual active customers
- 2013: 231 million annual active customers
Alibaba monthly active mobile users (historical)
- 2020: 902 million mobile MAUs
- 2019: 881 million mobile MAUs
- 2018: 699 million mobile MAUs
- 2017: 580 million mobile MAUs
- 2016: 493 million mobile MAUs
- 2015: 393 million mobile MAUs
- 2014: 265 million mobile MAUs
Alibaba Revenue Statistics
Alibaba annual revenue
- FY 2023: RMB 868.69 billion
- FY 2022: RMB 853 billion
- FY 2021: RMB 717.3 billion
- FY 2020: RMB 509.7 billion
- FY 2019: RMB 376.8 billion
- FY 2018: RMB 250.2 billion
- FY 2017: RMB 158.2 billion
- FY 2016: RMB 101.1 billion
- FY 2015: RMB 76.2 billion
- FY 2014: RMB 52.5 billion
- FY 2013: RMB 34.5 billion
- FY 2012: RMB 20 billion
- FY 2011: RMB 11.9 billion
Alibaba annual net income
- FY 2023: RMB 65.58 billion
- FY 2022: RMB 47.07 billion
- FY 2021: RMB 143.3 billion
- FY 2020: RMB 149.2 billion
- FY 2019: RMB 80.2 billion
- FY 2018: RMB 61.4 billion
- FY 2017: RMB 41.2 billion
- FY 2016: RMB 71.2 billion
- FY 2015: RMB 24.3 billion
- FY 2014: RMB 23.4 billion
- FY 2013: RMB 8.6 billion
- FY 2012: RMB 4.6 billion
- FY 2011: RMB 1.6 billion
Alibaba GMV (gross merchandise volume)
- FY 2023: RMB 8.3 trillion
- FY 2022: RMB 8.3 trillion
- FY 2020: RMB 7 trillion
- FY 2019: RMB 5.7 trillion
- FY 2018: RMB 4.8 trillion
- FY 2017: RMB 3.7 trillion
Additional Alibaba Facts
- Alibaba employees: 86,833 employees (2018)
- Alibaba’s share of the Chinese e-commerce market (historical cited figure): 60% (2018)
- Alibaba Cloud customers (historical cited figure): 1 million (2017)
- Cainiao average packages delivered daily (historical cited figure): 57 million packages per day (2017)
FAQ: Alibaba Statistics
How many people shop on Alibaba?
Alibaba reported 1.31 billion annual active customers in its 2023 corporate overview.
What was Alibaba’s revenue?
Alibaba reported RMB 868.69 billion in revenue for fiscal year 2023.
What was Alibaba’s net income?
Alibaba reported RMB 65.58 billion in net income for fiscal year 2023.
What is Alibaba GMV?
GMV (gross merchandise volume) is the total value of merchandise sold through marketplaces over a period. Alibaba reported RMB 8.3 trillion GMV for fiscal year 2023 (and also RMB 8.3 trillion in FY 2022 in the cited reports).
Sources and References
- Alibaba Group Corporate Overview (2023)
- Alibaba Group Fiscal Year 2023 Annual Report
- Alibaba Group FY 2022 Annual Report
- Alibaba Group results / company metrics release (2021 source used for historical customer and MAU figures)
- Alibaba Group FY 2020 results press release
- Alibaba SEC filing (FY 2021)
- Alibaba SEC filing (FY 2019 / historical figures)
- Alibaba SEC filing (FY 2017 / historical figures)
- Alibaba SEC filing (FY 2015 / historical figures)
- Alibaba SEC filing (historical figures)
- Business Insider (historical market-share/Xiami figures)
- Alibaba Group press release (historical employee figure)
- Business Wire (historical Alibaba Cloud customer figure)
- Business Wire (historical Cainiao package figure)
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