Here are a few of the most interesting Yelp statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.
What is Yelp?
Yelp connects people with great local businesses. Our users have contributed approximately 142 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. (source)
Yelp User Count
Number of Yelp monthly unique desktop visitors:
Last updated 1/1/22
Number of Yelp monthly unique mobile visitors:
Last updated 1/1/22
Yelp Revenue Totals
Yelp revenue (annual):
- 2021: $1.031 billion
- 2020: $872.9 million
- 2019: $1.014 billion
- 2018: $943 million
- 2017: $846.8 million
- 2016: $713 million
- 2015: $549.7 million
- 2014: $377.5 million
- 2013: $233 million
- 2012: $137.5 million
- 2011: $83.2 million
- 2010: $47.7 million
- 2009: $25.8 million
Yelp net income (annual):
- 2021: $39.7 million
- 2020: $19.4 million net loss
- 2019: $40.9 million
- 2018: $55.4 million
- 2017: $153 million
- 2016: $1.7 million net loss
- 2015: $32.9 million net loss
- 2014: $36.5 million
- 2013: $10.1 million net loss
- 2012: $19.1 million net loss
- 2011: $16.8 million net loss
- 2010: $9.7 million net loss
- 2009: $2.3 million net loss
Additional Yelp Statistics
Number of mobile devices the Yelp app is used on:
Last updated 2/21/20
Number of Yelp monthly international (non-US) visitors:
Last updated 3/31/16
Number of claimed local businesses on Yelp:
Last updated 2/21/20
Number of local advertisers on Yelp:
Last updated 1/1/20
Number of Yelp reviews (cumulative):
Last updated 10/11/21
Yelp app users view 10 times more pages than desktop users.
Last updated 2/8/16
Number of languages Yelp is available in:
Last updated 3/15/16
Percentage of Yelp revenue that comes from outside the US:
Last updated 3/6/17
Percentage of Yelp pageviews that are for restaurants, cafes or nightlife:
Last updated 1/1/20
Percentage of Yelp ad revenue that come from restaurants, cafes or nightlife:
Last updated 1/1/20
Percentage of Yelp pageviews that are for services:
Last updated 1/1/20
Percentage of Yelp ad revenue that come from services:
Last updated 1/1/20
Percentage of people that go to Yelp because they intend to make a purchase:
Last updated 4/11/18
Percentage of online adults that transact with businesses they find on Yelp:
Last updated 10/23/19
Number of Yelp employees:
Last updated 11/4/18
Largest age group in US on Yelp:
Last updated 8/30/18
Largest education level demo in US on Yelp:
Last updated 8/30/18
Largest income bracket among US Yelp users:
Last updated 8/30/18
Number of Yelp Cash Back members:
Last updated 6/29/18
Number of countries that Yelp is available in:
Last updated 2/17/18
Yelp Facts
Here is pretty much everything you ever wanted to know about Yelp.
- Website: Official Website
- Year Founded: 2004
- Headquarters: New York, NY
- Founder(s): Jeremy Stoppelman, Russel Simmons
- Current Chief Executive: Jeremy Stoppelman
- App Download (iOS)
- App Download (Android)
Please note that some of these numbers are easier to find than others. A few of these Yelp statistics come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.
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