Begun over a decade ago, Yelp has stuck pretty well to its roots as a business recommendation network, while adding a number of social and mobile elements along the way.
So how big has Yelp become? In our latest digital statistics post, we spotlight a bunch of interesting Yelp statistics.
Here are a few facts and figures about Yelp’s visitors, reviews, mobile usage and more. As always, we’ll be adding and updating semi-regularly as more statistics become available.
Please note that some of these numbers are easier to find than others. A few of these stats come from Yelp’s own reports, but some are based on news reports and not official company tallies. Basically, this is the best I can find and I don’t guarantee anything to be 100% accurate.
Yelp Statistics
Year that Yelp was founded:
Average monthly unique Yelp visitors:
Last updated 3/31/16
Number of Yelp monthly unique desktop visitors:
Last updated 2/9/17
Number of Yelp monthly unique mobile visitors:
Last updated 2/9/17
Number of Yelp monthly international (non-US) visitors:
Last updated 3/31/16
Number of claimed local businesses on Yelp:
Last updated 3/31/16
Number of local advertisers on Yelp:
Last updated 2/9/17
Number of Yelp reviews (cumulative):
Last updated 2/9/17
Percentage of new Yelp reviews from mobile:
Last updated 4/30/14
Percentage of Yelp pageviews that come from mobile:
Last updated 10/28/15
Yelp app users view 10 times more pages than desktop users.
Last updated 2/8/16
Number of languages Yelp is available in:
Last updated 3/15/16
Percentage of Yelp revenue that comes from outside the US:
Last updated 3/6/17
This report is a digital collection of every Yelp statistic I have curated over the years as of the end of March 2017. 60 of them including stats for:
- User Totals
- Reviews
- Mobile
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
To get your copy of this stat report, click on the button below to purchase it.
Here’s a fun fact:Let’s talk algorithm. Each day more and more people learn about the so called unbiased filtering system yelp uses to dictate what reviews are considered to be an honest consumer experience. My site,I have 104 reviews 22 that are recommended and create my star rating which is at this time 3.5. The other 82 are hidden in the “not recommended “section and are not factored in my company’s rating. Out of that 82, 76 are 4/5 star reviews. That’s quite a few 4/5 reviews withheld from a mere 82 reviews. Now let’s see how this magic filter reacts to reviews about yelp. Yelp has received over 16000 reviews. 7840 recommended,7193 not recommended and over 2000 in violation of their guidelines. Now I didn’t have enough time to waste pouring through over 9000 hidden reviews but in the over 3,000 I saw there wasn’t one 5,4, or even a 3 star review that was hidden. So my question is how this ol mighty filter of truth can find so many 4/5 star reviews that get placed in the not recommend in less than 100 reviews for me and 1,000’s of other businesses and yet can’t find 1 in the many 1,000’s of yelps own reviews? And what other company has had over 10,000 people write how much they hate them on one website?