In our latest digital statistics post, we spotlight a bunch of interesting Yelp statistics. Here are a few facts and figures about Yelp's visitors, reviews, mobile usage and more. As always, we'll be adding and updating semi-regularly as more statistics become available.
Begun over a decade ago, Yelp has stuck pretty well to its roots as a business recommendation network, while adding a number of social and mobile elements along the way. For many people across the globe, a night out on the town begins with a quick Yelp search to se what other people have to say about a restaurant or venue.
So how big has Yelp become over the past 14 years? Let's have a look...
Yelp Fact Sheet
- Yelp Website: yelp.com
- Year Yelp was founded: 2004
- Yelp Headquarters: San Francisco, CA
- Yelp Founders: Jeremy Stoppelman, Russel Simmons
What is Yelp?
Yelp connects people with great local businesses. Our users have contributed approximately 142 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. (source)
Yelp Statistics
Number of Yelp monthly unique desktop visitors:
Last updated 8/8/18
Number of Yelp monthly unique mobile visitors:
Last updated 5/22/19
Number of mobile devices the Yelp app is used on:
Last updated 2/21/20
Number of Yelp monthly international (non-US) visitors:
Last updated 3/31/16
Number of claimed local businesses on Yelp:
Last updated 2/21/20
Number of local advertisers on Yelp:
Last updated 1/1/20
Number of Yelp reviews (cumulative):
Last updated 2/21/20
Yelp app users view 10 times more pages than desktop users.
Last updated 2/8/16
Number of languages Yelp is available in:
Last updated 3/15/16
Percentage of Yelp revenue that comes from outside the US:
Last updated 3/6/17
Yelp revenue (annual):
- 2019: $1.014 billion
- 2018: $943 million
- 2017: $846.8 million
- 2016: $713 million
- 2015: $549.7 million
- 2014: $377.5 million
- 2013: $233 million
- 2012: $137.5 million
- 2011: $83.2 million
- 2010: $47.7 million
- 2009: $25.8 million
Yelp revenue (quarterly):
- Q4 2019: $268.8 million
- Q3 2019: $262.4 million
- Q2 2019: $247 million
- Q1 2019: $236 million
- Q4 2018: $243.7 million
- Q3 2018: $241 million
- Q2 2018: $235 million
- Q1 2018: $223 million
- Q4 2017: $218.2 million
- Q3 2017: $222.4 million
- Q2 2017: $205 million
- Q1 2017: $197 million
- Q4 2016: $195 million
- Q3 2016: $186 million
- Q2 2016: $173.4 million
- Q1 2016: $158.6 million
- Q4 2015: $153.7 million
- Q3 2015: $143.6 million
- Q2 2015: $133.9 million
- Q1 2015: $118.5 million
- Q4 2014: $109.9 million
- Q3 2014: $102 million
- Q2 2014: $88.8 million
- Q1 2014: $76.4 million
Yelp net income (annual):
- 2019: $40.9 million
- 2018: $55.4 million
- 2017: $153 million
- 2016: $1.7 million net loss
- 2015: $32.9 million net loss
- 2014: $36.5 million
- 2013: $10.1 million net loss
- 2012: $19.1 million net loss
- 2011: $16.8 million net loss
- 2010: $9.7 million net loss
- 2009: $2.3 million net loss
Percentage of Yelp pageviews that are for restaurants, cafes or nightlife:
Last updated 1/1/20
Percentage of Yelp ad revenue that come from restaurants, cafes or nightlife:
Last updated 1/1/20
Percentage of Yelp pageviews that are for services:
Last updated 1/1/20
Percentage of Yelp ad revenue that come from services:
Last updated 1/1/20
Percentage of people that go to Yelp because they intend to make a purchase:
Last updated 4/11/18
Percentage of online adults that transact with businesses they find on Yelp:
Last updated 10/23/19
Number of Yelp employees:
Last updated 11/4/18
Largest age group in US on Yelp:
Last updated 8/30/18
Largest education level demo in US on Yelp:
Last updated 8/30/18
Largest income bracket among US Yelp users:
Last updated 8/30/18
Number of Yelp Cash Back members:
Last updated 6/29/18
Number of countries that Yelp is available in:
Last updated 2/17/18
This report is a digital collection of every Yelp statistic I have curated over the years as of December 2018. 80 of them including stats for:
- User Totals
- Reviews
- Mobile
- Revenue
- Etc.- all in one place
I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.
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