What is Yelp?

Yelp connects people with great local businesses. Our users have contributed approximately 142 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. (source)

Yelp User Count

Number of Yelp monthly unique desktop visitors:

45.9 million

Last updated 1/1/22

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Number of Yelp monthly unique mobile visitors:

36.7 million

Last updated 1/1/22

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Yelp Revenue Totals

Yelp revenue (annual):

• 2021: $1.031 billion
• 2020: $872.9 million
• 2019: $1.014 billion
• 2018: $943 million
• 2017: $846.8 million
• 2016: $713 million
• 2015: $549.7 million
• 2014: $377.5 million
• 2013: $233 million
• 2012: $137.5 million
• 2011: $83.2 million
• 2010: $47.7 million
• 2009: $25.8 million

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Yelp net income (annual):

• 2021: $39.7 million
• 2020: $19.4 million net loss
• 2019: $40.9 million
• 2018: $55.4 million
• 2017: $153 million
• 2016: $1.7 million net loss
• 2015: $32.9 million net loss
• 2014: $36.5 million
• 2013: $10.1 million net loss
• 2012: $19.1 million net loss
• 2011: $16.8 million net loss
• 2010: $9.7 million net loss
• 2009: $2.3 million net loss

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Additional Yelp Statistics

Number of mobile devices the Yelp app is used on:

36 million unique devices

Last updated 2/21/20

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Number of Yelp monthly international (non-US) visitors:

29.8 million

Last updated 3/31/16

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Number of claimed local businesses on Yelp:

4.9 million

Last updated 2/21/20

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Number of local advertisers on Yelp:

565,000

Last updated 1/1/20

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Number of Yelp reviews (cumulative):

224 million

Last updated 10/11/21

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Yelp app users view 10 times more pages than desktop users.

Last updated 2/8/16

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Number of languages Yelp is available in:

18 different languages

Last updated 3/15/16

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Percentage of Yelp revenue that comes from outside the US:

1%

Last updated 3/6/17

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Percentage of Yelp pageviews that are for restaurants, cafes or nightlife:

60%

Last updated 1/1/20

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Percentage of Yelp ad revenue that come from restaurants, cafes or nightlife:

15%

Last updated 1/1/20

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Percentage of Yelp pageviews that are for services:

10%

Last updated 1/1/20

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Percentage of Yelp ad revenue that come from services:

50%

Last updated 1/1/20

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Percentage of people that go to Yelp because they intend to make a purchase:

82%

Last updated 4/11/18

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Percentage of online adults that transact with businesses they find on Yelp:

97%

Last updated 10/23/19

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Number of Yelp employees:

5,700

Last updated 11/4/18

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Largest age group in US on Yelp:

35-54

Last updated 8/30/18

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Largest education level demo in US on Yelp:

College

Last updated 8/30/18

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Largest income bracket among US Yelp users:

$100k+

Last updated 8/30/18

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Number of Yelp Cash Back members:

1 million

Last updated 6/29/18

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Number of countries that Yelp is available in:

30 countries

Last updated 2/17/18

Recent Yelp News

• Yelp expands its restaurant health-grading initiative, 04/03/2022
• Yelp Appoints Home Services Leader Chris Terrill to its Board of Directors, 03/18/2022
• Yelp’s Transformed Business Model Drove Strong Fourth Quarter and Year End Results, 02/10/2022
• Yelp reveals what to expect in food, beauty and home in 2022, 12/09/2021
• Yelp helps businesses communicate vaccination requirements, 08/06/2021
• Yelp will soon have a scrolling feed of local restaurant pics, 11/10/2021
• Yelp Inc. Expected to Post Quarterly Sales of $271.90 Million, 01/06/2022

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Please note that some of these numbers are easier to find than others. A few of these Yelp stats come from their own reports, but some are based on news reports and not official company tallies. No information contained on DMR should be relied upon to make investment decisions. Basically, this is the best I can find and I don’t guarantee anything to be 100%.

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