80 Yelp Statistics and Facts (2020) | By the Numbers



Yelp Statistics and Facts

In our latest digital statistics post, we spotlight a bunch of interesting Yelp statistics. Here are a few facts and figures about Yelp's visitors, reviews, mobile usage and more. As always, we'll be adding and updating semi-regularly as more statistics become available.

Yelp Statistics and FactsBegun over a decade ago, Yelp has stuck pretty well to its roots as a business recommendation network, while adding a number of social and mobile elements along the way. For many people across the globe, a night out on the town begins with a quick Yelp search to se what other people have to say about a restaurant or venue.

So how big has Yelp become over the past 14 years? Let's have a look...

Yelp Fact Sheet

  • Yelp Website: yelp.com
  • Year Yelp was founded: 2004
  • Yelp Headquarters:  San Francisco, CA
  • Yelp Founders: Jeremy Stoppelman, Russel Simmons

What is Yelp?

Yelp connects people with great local businesses. Our users have contributed approximately 142 million cumulative reviews of almost every type of local business, from restaurants, boutiques and salons to dentists, mechanics, plumbers and more. (source)

Yelp Statistics

Number of Yelp monthly unique desktop visitors:

73.9 million

Last updated 8/8/18


Number of Yelp monthly unique mobile visitors:

104 million

Last updated 5/22/19


Number of mobile devices the Yelp app is used on:

36 million unique devices

Last updated 2/21/20


Number of Yelp monthly international (non-US) visitors:

29.8 million

Last updated 3/31/16


Number of claimed local businesses on Yelp:

4.9 million

Last updated 2/21/20


Number of local advertisers on Yelp:

565,000

Last updated 1/1/20


Number of Yelp reviews (cumulative):

205 million

Last updated 2/21/20


Yelp app users view 10 times more pages than desktop users.

Last updated 2/8/16


Number of languages Yelp is available in:

18 different languages

Last updated 3/15/16


Percentage of Yelp revenue that comes from outside the US:

1%

Last updated 3/6/17


Yelp revenue (annual):


Yelp revenue (quarterly):


Yelp net income (annual):


Percentage of Yelp pageviews that are for restaurants, cafes or nightlife:

60%

Last updated 1/1/20


Percentage of Yelp ad revenue that come from restaurants, cafes or nightlife:

15%

Last updated 1/1/20


Percentage of Yelp pageviews that are for services:

10%

Last updated 1/1/20


Percentage of Yelp ad revenue that come from services:

50%

Last updated 1/1/20


Percentage of people that go to Yelp because they intend to make a purchase:

82%

Last updated 4/11/18


Percentage of online adults that transact with businesses they find on Yelp:

97%

Last updated 10/23/19


Number of Yelp employees:

5,700

Last updated 11/4/18


Largest age group in US on Yelp:

35-54

Last updated 8/30/18


Largest education level demo in US on Yelp:

College

Last updated 8/30/18


Largest income bracket among US Yelp users:

$100k+

Last updated 8/30/18


Number of Yelp Cash Back members:

1 million

Last updated 6/29/18


Number of countries that Yelp is available in:

30 countries

Last updated 2/17/18

Get the Full Report

dmr industry report company statistics factsThis report is a digital collection of every Yelp statistic I have curated over the years as of December 2018. 80 of them including stats for:

  • User Totals
  • Reviews
  • Mobile
  • Revenue
  • Etc.- all in one place

I try to go through each and every stat regularly and update as much as possible, but we all know that some stats are easier to track down than others. As always, every stat is linked to its original source and has the source date listed.

To get your copy of this stat report, click on the button below to purchase it.

DMR Yelp Statistics Report

Percentage of new Yelp reviews from mobile:

35%

Last updated 4/30/14


Percentage of Yelp pageviews that come from mobile:

70%

Last updated 10/28/15


Percentage of Yelp reviews that are 3 stars or higher:

80%

Last updated 3/15/16


Number of businesses on Yelp that have more than 1,000 reviews:

2,371 businesses

Last updated 3/15/16


Number of businesses that get more than 50% of their Yelp reviews from mobile:

1.5 million

Last updated 3/15/16


Number of deals live on Yelp:

80,000

Last updated 4/24/14


Number of food orders Yelp is generating weekly:

10,000

Last updated 2/5/14


Number of daily calls to businesses generated from the Yelp mobile app:

200,000

Last updated 2/23/14


Number of daily directions to businesses generated from the Yelp mobile app:

200,000

Last updated 2/23/14


Largest reviewed category on Yelp:

Shopping (22% of reviews)

Last updated 5/31/16


Number of words written in Yelp reviews to date:

10 billion words

Last updated 3/15/16


Number of people seated using Yelp SeatMe:

109 million people 

Last updated 3/15/16


Number of pizzas ordered through Yelp Eat24:

12 million pizzas

Last updated 3/15/16


Largest income level group in US on Yelp:

$100k+ (43.6% of reviews)

Last updated 5/31/16


Percentage of Yelp searches coming from mobile:

70%

Last updated 3/15/16


Number of reviews posted every minute by Yelp users:

26,380

Last updated 4/23/14


Percentage of Yelp users that have made a purchase at a business they found on Yelp:

98%

Last updated 7/7/14


Percentage of Yelp users that visit Yelp because they intend to make a purchase:

80%

Last updated 7/7/14


Percentage of review site users that use Yelp most frequently:

44%

Last updated 7/7/14


Amount Google reportedly offered to buy Yelp for in 2009:

more than $500 million


Amount Yahoo reportedly offered to buy Yelp for in 2009:

$1 billion


Amount Yelp purchased Qype for:

$50 million


Average number of photos uploaded to Yelp by users per day:

24,000

Last updated 8/6/14


Increase in time spend by a Yelp user on a business page with a photo on it:

2.5 times longer

Last updated 7/28/14


Most photographed business on Yelp:

Bottega Louie in Los Angeles

Last updated 8/6/14


Number of transactions and bookings made through Yelp in 2016:

 20 million


Number of restaurants that take wait list reservations on Yelp:

3,600

Last updated 2/9/17


Amount Yelp reportedly purchased Nowait for:

$40 million


Percentage of Yelp workforce that are women:

45%

Last updated 8/31/18


Percentage of Yelp workforce that are men:

55%

Last updated 8/31/18

Recent Yelp News:




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