Yelp Statistics and User Count (2023)

Yelp is an online platform that allows users to search for and review businesses, including restaurants, bars, hotels, spas, and more. The company was founded in 2004 and is headquartered in San Francisco, California, USA.

Yelp’s platform allows users to search for businesses by location and category, read reviews and ratings from other users, and leave their own reviews and ratings. Users can also post photos and share their experiences and recommendations with the community.

Yelp offers a range of additional features and tools, including the ability to order food delivery and book reservations through the platform. The company also provides advertising and marketing services to businesses, allowing them to promote their services and reach more customers on the platform.

Yelp has become a popular resource for consumers looking to make informed decisions about businesses, and a valuable marketing tool for businesses looking to reach new customers and build their online reputation.

Overall, Yelp is a leading online platform that provides users with a powerful tool to search for and review businesses, and businesses with a powerful marketing and advertising platform to reach and engage with customers.

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Yelp Statistics

Here are a few of the most interesting Yelp statistics and facts I was able to dig up including user counts. As always, be sure to check back in the future as I will be updating this post as new and updated stats become available.

Yelp User Count

Number of Yelp monthly unique desktop visitors:

45.9 million

Last updated 1/1/22

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Number of Yelp monthly unique mobile visitors:

36.7 million

Last updated 1/1/22

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Yelp Revenue Totals

Yelp revenue (annual):

• 2022: $1.135 billion
• 2021: $1.031 billion
• 2020: $872.9 million
• 2019: $1.014 billion
• 2018: $943 million
• 2017: $846.8 million
• 2016: $713 million
• 2015: $549.7 million
• 2014: $377.5 million
• 2013: $233 million
• 2012: $137.5 million
• 2011: $83.2 million
• 2010: $47.7 million
• 2009: $25.8 million

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Yelp net income (annual):

• 2022: $36.3 million
• 2021: $39.7 million
• 2020: $19.4 million net loss
• 2019: $40.9 million
• 2018: $55.4 million
• 2017: $153 million
• 2016: $1.7 million net loss
• 2015: $32.9 million net loss
• 2014: $36.5 million
• 2013: $10.1 million net loss
• 2012: $19.1 million net loss
• 2011: $16.8 million net loss
• 2010: $9.7 million net loss
• 2009: $2.3 million net loss

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Additional Yelp Statistics

Number of mobile devices the Yelp app is used on:

36 million unique devices

Last updated 2/21/20

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Number of Yelp monthly international (non-US) visitors:

29.8 million

Last updated 3/31/16

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Number of claimed local businesses on Yelp:

4.9 million

Last updated 2/21/20

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Number of local advertisers on Yelp:

565,000

Last updated 1/1/20

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Number of Yelp reviews (cumulative):

224 million

Last updated 10/11/21

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Yelp app users view 10 times more pages than desktop users.

Last updated 2/8/16

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Number of languages Yelp is available in:

18 different languages

Last updated 3/15/16

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Percentage of Yelp revenue that comes from outside the US:

1%

Last updated 3/6/17

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Percentage of Yelp pageviews that are for restaurants, cafes or nightlife:

60%

Last updated 1/1/20

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Percentage of Yelp ad revenue that come from restaurants, cafes or nightlife:

15%

Last updated 1/1/20

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Percentage of Yelp pageviews that are for services:

10%

Last updated 1/1/20

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Percentage of Yelp ad revenue that come from services:

50%

Last updated 1/1/20

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Percentage of people that go to Yelp because they intend to make a purchase:

82%

Last updated 4/11/18

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Percentage of online adults that transact with businesses they find on Yelp:

97%

Last updated 10/23/19

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Number of Yelp employees:

5,700

Last updated 11/4/18

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Largest age group in US on Yelp:

35-54

Last updated 8/30/18

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Largest education level demo in US on Yelp:

College

Last updated 8/30/18

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Largest income bracket among US Yelp users:

$100k+

Last updated 8/30/18

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Number of Yelp Cash Back members:

1 million

Last updated 6/29/18

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Number of countries that Yelp is available in:

30 countries

Last updated 2/17/18